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Attracting pedestrians’ attention using interaction technology
Umeå University, Faculty of Science and Technology, Department of Applied Physics and Electronics.
2016 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

The technology and marketing channels to display and broadcast advertisements are ever changing; this has led to the change of many forms of advertisements. Public advertisements have not changed as drastically as many others and can therefore be seen as out-dated. In this paper a prototype of an interactive advertisement with a dynamic user flow is presented where focus has been on attracting attention. Different interaction technologies have been discussed and compared. A Kinect sensor has been used to sense when a pedestrian enters the area in front of the advertisement. When the prototype then presents itself to the sensed pedestrian the user’s reaction determines the prototype’s next state and so forth. The findings from a qualitative user study and a quantitative analysis of interactive and non-interactive advertisements’ noticeability is presented. 

Place, publisher, year, edition, pages
2016. , 49 p.
National Category
Interaction Technologies
Identifiers
URN: urn:nbn:se:umu:diva-116806OAI: oai:DiVA.org:umu-116806DiVA: diva2:902670
External cooperation
Compentus AB
Subject / course
Examensarbete i Interaktionsteknik och design
Educational program
Master of Science Programme in Interaction Technology and Design - Engineering
Presentation
2016-01-15, 08:15 (Swedish)
Supervisors
Examiners
Available from: 2016-02-14 Created: 2016-02-11 Last updated: 2016-02-14Bibliographically approved

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fulltext(7914 kB)208 downloads
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Department of Applied Physics and Electronics
Interaction Technologies

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf