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Imitative behavior among producer Firms: some insights from social psychology
Umeå University, Faculty of Social Sciences, Department of Sociology.
2015 (English)In: Human Systems Management, ISSN 0167-2533, E-ISSN 1875-8703, Vol. 34, no 4, p. 301-310Article in journal (Refereed) Published
Abstract [en]

Focusing on production markets, the article provides a detailed description of the particular conditions that turn rational imitation the most feasible strategy for reducing the uncertainties that firms face when making business decisions. On the basis of this description several features are identified, which in a unique combination induced by the particularities of the production process characterize the imitative behavior of producer firms. First, the existence of a substantial niche overlap is crucial for any individual firm to identify the most relevant significant others to be imitated. Second, rational imitation is a dual process in that the functional similarity that provides the firms in a single market with a ground for imitation also underpins their attempts at individuation through product differentiation. Finally, in its pursuit to stay in the market, any individual firm continuously needs to fit its choices into those of its peers – requiring the firm not only to monitor the business decisions the other firms actually make, but also assuming the choices they are most likely to make.

Place, publisher, year, edition, pages
IOS Press, 2015. Vol. 34, no 4, p. 301-310
Keywords [en]
Bounded rationality, Rational imitation, Peer group; Producer firms, Quality, Uncertainty
National Category
Sociology
Research subject
Sociology
Identifiers
URN: urn:nbn:se:umu:diva-117658DOI: 10.3233/HSM-150843OAI: oai:DiVA.org:umu-117658DiVA, id: diva2:908630
Available from: 2016-03-03 Created: 2016-03-03 Last updated: 2018-12-05Bibliographically approved

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Azarian, Reza

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Citation style
  • apa
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  • Other style
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  • de-DE
  • en-GB
  • en-US
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  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
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Output format
  • html
  • text
  • asciidoc
  • rtf