Change search
ReferencesLink to record
Permanent link

Direct link
“The feelings have come home to me.”: examining advertisingfilms on the Swedish website of El Sistema
Umeå University, Faculty of Arts, Department of Creative Studies (Teacher Education).
Umeå University, Faculty of Arts, Department of Creative Studies (Teacher Education).
2016 (English)In: Action, Criticism & Theory for Music Education, ISSN 1545-4517, Vol. 15, no 1, 188-215 p.Article in journal (Refereed) Published
Abstract [en]

The purpose of this study is to analyze how the music educational program of ElSistema Sweden is advertised and legitimized through moving images. The filmsare a major part of the information on the Swedish national website of El Sistemaand are supposed to contribute to the picture that the organization and its founderswish to market. The use of moving images and sounds, actors, backgrounds andenvironments, artefacts, and music in two short films are analyzed with the help ofdiscursive tools from discourse theories, multimodal analysis, and pictorialsemiotics. From a social constructionist perspective, and within a frame ofcontemporary debates within music education and philosophy of music, the articleargues for the need to consider both governing moral values and the objectificationof music when making claims for social development and integration throughmusic education.

Place, publisher, year, edition, pages
MDG Publications , 2016. Vol. 15, no 1, 188-215 p.
Keyword [en]
El Sistema, music education, multimodal analysis, film analysis, social discourse, rhetorical constructions
National Category
Pedagogical Work
Research subject
educational work
URN: urn:nbn:se:umu:diva-118538OAI: diva2:913823
Available from: 2016-03-22 Created: 2016-03-22 Last updated: 2016-04-06Bibliographically approved

Open Access in DiVA

fulltext(756 kB)24 downloads
File information
File name FULLTEXT01.pdfFile size 756 kBChecksum SHA-512
Type fulltextMimetype application/pdf

Other links


Search in DiVA

By author/editor
Skåreus, Eva
By organisation
Department of Creative Studies (Teacher Education)
Pedagogical Work

Search outside of DiVA

GoogleGoogle Scholar
Total: 24 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 22 hits
ReferencesLink to record
Permanent link

Direct link