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”We are you. You are us. TOGETHER we are The Fooo Conspiracy”: En fallstudie av The Fooo Conspiracys användande av sociala medier i marknadsföringssyfte
Umeå University, Faculty of Arts, Department of culture and media studies.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
"We are you. You are us. TOGETHER we are The Fooo Conspiracy" : A case study of The Fooo Conspiracys usage of social media for marketing purposes (English)
Abstract [en]

"We are you. You are us. TOGETHER we are The Fooo Conspiracy": a case study of The Fooo Conspiracys usage of social media for marketing purposes.In this essay I examine how the Swedish boyband The Fooo Conspiracy have used social media for marketing purposes. My purpose was to examine how the Fooo Conspiracy used social media for marketing purposes when the band was launched. My purpose was also to examine why they chose to market themselves primarily through social media when they were launched, what the intended target group was, how the band promoted themselves to them and what disadvantages there was to using social media for marketing purposes versus traditional media.In order to do this I did a case study which included an interview with their former manager Daff Kjellström and a thematic content analysis of the bands YouTube-, Instagram- and Twitter accounts. The theories I chose to use was marketing in social media, the standardization of popular music, the young audience and the mass media teenage culture, and media convergence and the participatory culture.The results showed that even though The Fooo Conspiracy are marketed as a band that became known through social media, they were exposed in the traditional media early on in their career. This was because they were given the opportunity to be Justin Biebers opening act when he visited Sweden in april 2013, which was the month that The Fooo Conspiracy was launched. The results also showed that the way they use their social media has made the fans involved in their career and created a bond between themselves and their fans.

Place, publisher, year, edition, pages
2016. , 28 p.
Keyword [en]
Social media, marketing, music
Keyword [sv]
Sociala medier, marknadsföring, musik
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:umu:diva-119125OAI: oai:DiVA.org:umu-119125DiVA: diva2:918852
External cooperation
The Fooo Conspiracy
Educational program
Programme in Media and Communication Studies: Strategic Communication
Supervisors
Examiners
Available from: 2016-04-12 Created: 2016-04-12 Last updated: 2016-04-12Bibliographically approved

Open Access in DiVA

"We are you. You are us. TOGETHER we are The Fooo Conspiracy". En fallstudie av The Fooo Conspiracys användande av sociala medier i marknadsföringssyfte(5367 kB)76 downloads
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf