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Is our everyday comfort for sale?: preferences for demand management on the electricity market
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Economics. Umeå University, Faculty of Social Sciences, Center for Environmental and Resource Economics (CERE).
Umeå University, Faculty of Social Sciences, Department of Economics. Umeå University, Faculty of Social Sciences, Center for Environmental and Resource Economics (CERE).
2016 (English)In: Energy Economics, ISSN 0140-9883, E-ISSN 1873-6181, Vol. 54, 24-32 p.Article in journal (Refereed) PublishedText
Abstract [en]

In a European perspective, the electricity markets have been experiencing major changes via deregulation, new technologies and changes in the production mix. Together with the daily and seasonal peak hours on the demand side, the changing markets put pressure on increased flexibility to handle and sustain balance in the grid systems. This paper focuses on the demand side and analyzes preferences related to demand management of Swedish households' energy use. In a web-based choice experiment respondents were faced with three hypothetical electricity contracts. The choices of preferred contracts revealed preferences for attributes related to external control of heating, household electricity and information dissemination (integrity). The results show that people put a substantial value on not being controlled, illustrated by compensations up to thousands of SEK for accepting a contract characterized by external control of energy use in various dimensions. In addition, the results show that household composition, age, gender and income play a role for the perceived discomfort from the external control and information dissemination. 

Place, publisher, year, edition, pages
Elsevier, 2016. Vol. 54, 24-32 p.
Keyword [en]
Choice experiment, Demand side management, Electricity market, Energy policy, Demand response, ad control, Smart grids
National Category
Economics
Identifiers
URN: urn:nbn:se:umu:diva-119078DOI: 10.1016/j.eneco.2015.11.005ISI: 000371942000003OAI: oai:DiVA.org:umu-119078DiVA: diva2:920482
Available from: 2016-04-18 Created: 2016-04-11 Last updated: 2016-08-29Bibliographically approved

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Broberg, ThomasPersson, Lars
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EconomicsCenter for Environmental and Resource Economics (CERE)Department of Economics
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