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Examining consumer purchase judgment with Multiple Cue Judgment: Catching the slippery fish of cognitive process
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.ORCID iD: anol0005
2015 (English)Conference paper, Abstract (Refereed)
Place, publisher, year, edition, pages
2015.
Keyword [en]
Multiple Cue Judgment; Consumer decision making process
National Category
Business Administration
Research subject
Business Studies
Identifiers
URN: urn:nbn:se:umu:diva-121817OAI: oai:DiVA.org:umu-121817DiVA: diva2:934510
Conference
Australian and New Zealand Marketing Academy Conference
Available from: 2016-06-08 Created: 2016-06-08 Last updated: 2016-06-08

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Nordvall, Anna-Carin
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ReferencesLink to record
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