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Agile communication for a greener world
Umeå University, Faculty of Science and Technology, Department of Applied Physics and Electronics.
2016 (English)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

As a research focused organization the problem with making the information easily read and interesting to the extent that the reader wants to share this information with its friends is a crucial one. To create the perfect communication, reaching and affecting the majority of society is an impossible task. If the focus instead lies on the thought that by building a serious and dependable reputation, using the ease of social media and trying to create a ripple effect to make change by networking communication, there is a possibility to influence.

The art of persuasion starts by building trust in a person or in this case in an organization. But if the communication is made by social media, how can one tell if the communication has built trust or created any positive response by the readers?

By using Python, a search algorithm has been set up for mining Twitter and analyzing all data covering the area of biofuel and its participants. This data is then used to start an information feedback loop, where the analytical conclusions made from the retrieved information and activities can affect the communication forwarded from the sender. In an agile manner the user is to choose “sprint”-time as well as a time for retrospect, all to refine the analytical method and improve the process.

Place, publisher, year, edition, pages
2016. , 34 p.
Keyword [en]
media, python, media analytics, mining, twitter, social media, biofuel, agile
National Category
Media and Communications Media and Communication Technology Media Studies
URN: urn:nbn:se:umu:diva-122117OAI: diva2:937442
External cooperation
Biofuel Region
Subject / course
Educational program
Bachelor of Science Programme in Electronic and Computer Engeneering/ Medical engineering
Available from: 2016-08-18 Created: 2016-06-15 Last updated: 2016-08-18Bibliographically approved

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Björnham, Alexandra
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