Handelsutveckling i Umeå Kommun - en analys av potentiell handelsutveckling för Strömpilens handelsområde i förmån för samhället och befolkningstillväxten i Umeå Kommun
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Umeå is a town in northern Sweden that currently has a few different strategies to reach population growth, one of these strategies is to develop shopping areas. Shopping development can generate jobs, wages, visitors and this in turn can a have positive outcome in consumption and population growth. The kind of shopping that should be established in a city is based on the socio-economic status of the population, shopping demand and the existing shopping supply at the local stores. There are several aspects that are important during shopping development, the physical environment, the economy and “sense of place” which is the local resident’s image of the local community. These aspects should be consider to maximize the positive effects and minimizing the negative effects. In Umeå there are five different shopping areas, one in the city center and four are external shopping areas. One shopping area called Strömpilen is going through a planning and development process, which is the focus for this study. The study is going to analyze what could and needs be done at Strömpilen so it can, once again become an attractive shopping area. The method used for this study is in-depth interviews with three people in Umeå who is working with shopping development. The results from the interviews showed that Strömpilen will work on establishing larger stores (larges sizes). The supply will be different from what is already established in Umeå to complement and attract customers to visit Strömpilen. Transportation and access to the shopping area should be improved and developed. Environmental-friendly products and communication with potential customers as well as events in marketing purposes is essential for shopping development.
Place, publisher, year, edition, pages
Shopping areas, development, accessibility, sustainability, consumption
IdentifiersURN: urn:nbn:se:umu:diva-122469OAI: oai:DiVA.org:umu-122469DiVA: diva2:939111