umu.sePublications
Change search
ReferencesLink to record
Permanent link

Direct link
Handelsutveckling i Umeå Kommun - en analys av potentiell handelsutveckling för Strömpilens handelsområde i förmån för samhället och befolkningstillväxten i Umeå Kommun
Umeå University, Faculty of Social Sciences, Department of Geography and Economic History, Economic and social geography.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Umeå is a town in northern Sweden that currently has a few different strategies to reach population growth, one of these strategies is to develop shopping areas. Shopping development can generate jobs, wages, visitors and this in turn can a have positive outcome in consumption and population growth. The kind of shopping that should be established in a city is based on the socio-economic status of the population, shopping demand and the existing shopping supply at the local stores. There are several aspects that are important during shopping development, the physical environment, the economy and “sense of place” which is the local resident’s image of the local community. These aspects should be consider to maximize the positive effects and minimizing the negative effects. In Umeå there are five different shopping areas, one in the city center and four are external shopping areas. One shopping area called Strömpilen is going through a planning and development process, which is the focus for this study. The study is going to analyze what could and needs be done at Strömpilen so it can, once again become an attractive shopping area. The method used for this study is in-depth interviews with three people in Umeå who is working with shopping development. The results from the interviews showed that Strömpilen will work on establishing larger stores (larges sizes). The supply will be different from what is already established in Umeå to complement and attract customers to visit Strömpilen. Transportation and access to the shopping area should be improved and developed. Environmental-friendly products and communication with potential customers as well as events in marketing purposes is essential for shopping development.

Place, publisher, year, edition, pages
2016.
Keyword [en]
Shopping areas, development, accessibility, sustainability, consumption
National Category
Human Geography
Identifiers
URN: urn:nbn:se:umu:diva-122469OAI: oai:DiVA.org:umu-122469DiVA: diva2:939111
Supervisors
Examiners
Available from: 2016-06-27 Created: 2016-06-17 Last updated: 2016-06-27Bibliographically approved

Open Access in DiVA

No full text

By organisation
Economic and social geography
Human Geography

Search outside of DiVA

GoogleGoogle Scholar
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 15 hits
ReferencesLink to record
Permanent link

Direct link