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Gamification - The process of designing our activities into games
Umeå University, Faculty of Social Sciences, Department of Informatics.
Umeå University, Faculty of Social Sciences, Department of Informatics.
2016 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The trend of adjusting our activities, making them more attractive and less like chores is apparent just by looking at the applications and systems we use for our everyday lives. In this study we investigate this phenomenon, in both training and dating applications, from a design perspective using the frameworks of gamification and Fogg´s behavior model. Using these tools in complement with qualitative interviews we answer questions regarding how one can design gamification to achieve behavior change. The chosen applications, namely Tinder, Badoo, RunKeeper and Nike+ were all identified as gamification applications and in regard to how they were designed, the training applications primarily showed interest in raising the motivation of users, while the dating applications rather focused on easing the simplicity of performing the behavior.

Place, publisher, year, edition, pages
2016. , 26 p.
Series
Informatik Student Paper Master (INFSPM), 2016.23
Keyword [en]
Gamification, Design, Behavior, Training, Dating, Fogg's Behavior Model, Tinder, Badoo, Nike+, RunKeeper
National Category
Information Systems, Social aspects
Identifiers
URN: urn:nbn:se:umu:diva-122515OAI: oai:DiVA.org:umu-122515DiVA: diva2:939420
Supervisors
Examiners
Available from: 2016-06-20 Created: 2016-06-19 Last updated: 2016-06-21Bibliographically approved

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Gamification - The process of designing our activities into games(827 kB)227 downloads
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Type fulltextMimetype application/pdf

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Information Systems, Social aspects

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf