umu.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
The impact of culture on the food consumption process: The case of Sweden from a French perspective
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
2016 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this study is to examine the extent of which culture influences the food consumption process. More specifically, our research will focus on the consumption process of Swedish consumers, as well as their motivations when buying food products. The overall objective of our research is to analyse the extent of applicability the Swedish model of consumption might possibly have in a country like France with a strong food culture.

To conduct our research, a qualitative method was used along with an interpretivist approach. This was in accordance with the overall aim to highlight social and cultural facts by analysing consumer behaviour. Based on the theoretical framework studied in the report, ten in-depth interviews were conducted on Swedish and French students.

The findings include good insights and advice that retailers and suppliers in the food industry could use to improve the grocery shopping experience and make it a better fit to the consumers’ expectations.

Some limitations could be observed in our research, mainly due to the language barrier, concerning both the research material and the interviews. The results were also influenced by the location of the study and the past experience of the respondents.

Further research can be recommended to investigate the effect of food and culture on larger cities and in different locations. Doing so, the findings could give a more representative overview of the food consumption process. The study could also be expanded on different market niches with different age groups allowing comparisons from different generations. Another idea would be to target consumers with varying levels of incomes, in order to see to what extent income influences the food consumption process. 

Place, publisher, year, edition, pages
2016. , 43 p.
Keyword [en]
Consumer, consumer behaviour, culture, meanings of culture, culture and society, food, food consumption, food and culture, mass consumption
National Category
Business Administration
Identifiers
URN: urn:nbn:se:umu:diva-122873OAI: oai:DiVA.org:umu-122873DiVA: diva2:942058
Educational program
Master's Programme in Marketing
Supervisors
Examiners
Available from: 2016-07-04 Created: 2016-06-23 Last updated: 2016-07-04Bibliographically approved

Open Access in DiVA

fulltext(586 kB)219 downloads
File information
File name FULLTEXT02.pdfFile size 586 kBChecksum SHA-512
f82b443a85fcff4dd907ff951f2d56b93fa58151db8da9b2e853882f2356f8a6eae5d072de6b4093988b0b74a9576ba66b78c13361384512b365eedd0d7710b4
Type fulltextMimetype application/pdf

By organisation
Business Administration
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 219 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 143 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf