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The role of heritage tourism in attracting “active” in-migrants to “low amenity” rural areas
Charles Darwin University, Australia.
Umeå University, Faculty of Social Sciences, Department of Geography and Economic History, Economic and social geography.
Charles Darwin University, Australia.
Flinders University, Australia.
2016 (English)In: Rural Society, ISSN 1037-1656Article in journal (Refereed) Epub ahead of print
Abstract [en]

Tourism can influence in-migration to rural areas by enhancing the attractiveness of rural communities and providing opportunities for employment, entrepreneurship and volunteer engagement appealing to in-migrants. Much research on the rural tourism-migration nexus has focused on “high amenity” areas characterized by scenic environments and well-developed tourism and service infrastructures. Many communities in inland Australia, however, are in “low amenity” areas where tourism opportunities are limited to exploiting industrial and cultural heritage assets. This article examines the role of heritage tourism in facilitating in-migration to such areas based on interviews with in-migrants to three communities in South Australia’s Mid-North, focusing on the experiences of “active” in-migrants who get economically or socially involved in their new communities. Findings suggest heritage tourism minimally affected migration decisions. Key attractors were housing, employment, cost of living and easy access to the city. Business opportunities in tourism were attractors where the tourism industry was relatively well developed. Overall, the factors influencing in-migration differed among communities suggesting locally, not regionally, focused place marketing strategies are required to target in-migrants.

Place, publisher, year, edition, pages
Keyword [en]
amenities, heritage tourism, low amenity areas, rural in-migration, rural lifestyle
National Category
Social and Economic Geography Social and Economic Geography Human Geography Social and Economic Geography
URN: urn:nbn:se:umu:diva-124438DOI: 10.1080/10371656.2016.1194324OAI: diva2:951988
Available from: 2016-08-11 Created: 2016-08-11 Last updated: 2016-08-11

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Carson, Doris A.
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