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En socialistisk farbror mot en krönt, erfaren toppkandidat: En innehållsanalys av New York Times och Washington Posts inramning av Bernie Sanders och Hillary Clinton i demokraternas primärval 2016
Umeå University, Faculty of Arts, Department of culture and media studies.
2016 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesisAlternative title
A socialist uncle versus a crowned, experienced frontrunner : A content analysis of New York Times and Washington Posts framing of Bernie Sanders and Hillary Clinton in the 2016 democratic primaries (English)
Abstract [en]

The study of political communication is an old and diverse field, and the media has

been proven to have an effect on their readers. The narratives that they create in their

reporting can be as damning as they can be auspicious. Therefore, the study of media

and how they frame certain events is as important as it has ever been. The democratic

primaries in 2016 were certainly an interesting event. Hillary Clinton, the apparent

nominee of the party, faced off against Bernie Sanders, who, in America, is something

as unusual as a democratic socialist. How were these two polar opposites framed? To

find out, a framing analysis was made on New York Times and Washington Post, two

of the largest newspapers in the US. The analysis was built around four “events” that

were deemed important in the election. 195 articles were analyzed. The methods that

were used were both quantitative and qualitative, and the theories of framing (how the

media depicts the election) and agenda-setting (what the media deems to be

important) were applied. The results showed that the two newspapers did not

differentiate all that much from each other, except for a few percent in certain aspects.

All in all, the narrative was obvious. Clinton was the candidate that would go on to

win the nomination. She was also the most suitable candidate. Bernie Sanders, on the

other hand, was framed as the loser and as unsuitable. Though he was consistently

framed as having more integrity than his opponent. Clinton was also the candidate

that had the biggest focus on her. This was true for all of the events, and in both

newspapers. The implications of the study are twofold. First, Sanders was consistently

painted in a negative light, which created an undesirable narrative and gave him

negative momentum. Secondly, the virtual duplication of the narratives in New York

Times and Washington Post suggests that there was some kind of consensus. Either

Clinton really was the obvious nominee for the party, or the media hampered Sanders

chances to clinch the nomination by depicting him in a negative manner.

Place, publisher, year, edition, pages
2016. , 44 p.
Keyword [en]
Political communication, Framing, Agenda-setting, Narrative, Bernie Sanders, Hillary Clinton, democratic party presidential primaries 2016, New York Times, Washington Post
Keyword [sv]
Politisk kommunikation, Framing, Agenda-setting, Narrativ, Bernie Sanders, Hillary Clinton, Demokraternas primärval 2016, New York Times, Washington Post
National Category
Media and Communications
URN: urn:nbn:se:umu:diva-124585OAI: diva2:953157
Available from: 2016-08-17 Created: 2016-08-17 Last updated: 2016-08-17Bibliographically approved

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Nilsson, Anton
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