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The influence of perceptual fluency on spending resources
Umeå University, Faculty of Social Sciences, Department of Psychology.
2016 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

In this study the possible effects of perceptual fluency on 16 participants’ (mean age: 22 years)willingness to spend different resources (e.g., time, money, etc.) was investigated. The participantscompleted a test consisting of 16 different scenarios where the participant had to choose, by using aslider, how much resources he or she was willing to spend. To explore if perceptual fluency had anyinfluence, the slider was presented either in the reading direction of the participant (easy toprocess) or in the opposite direction (more difficult to process). No significant differences indistance moved of the slider were found between the two directions. The only reliable effect wasthat distances were longer in the scenarios that were formulated as saving compared to those thatwere formulated as spending resources.

Abstract [sv]

I denna studie undersöktes de eventuella effekterna av perceptual fluency på 16 deltagares(medelålder: 22 år) villighet att spendera olika resurser (t.ex., tid, pengar, o.s.v.). Deltagarnagenomförde ett test som bestod av 16 olika scenarion. Deltagarna hade i uppgift, genom attanvända ett reglage, att välja hur mycket resurser han eller hon var villig att spendera. För attundersöka ifall perceptual fluency hade någon inverkan, presenterades reglaget antingen ideltagarens läsriktning (lätt att bearbeta) eller i motsatt riktning (svårare att bearbeta). Ingensignifikant skillnad i hur långt deltagarna förflyttade reglaget kunde påvisas mellan de tvåriktningarna. Den enda signifikanta effekten som kunde påvisas var att deltagarna förflyttadereglaget ett längre avstånd i de fall där scenariot var formulerat som spara resurser än då scenariotvar formulerat som spendera resurser.

Place, publisher, year, edition, pages
2016.
National Category
Social Sciences Psychology
Identifiers
URN: urn:nbn:se:umu:diva-124675OAI: oai:DiVA.org:umu-124675DiVA: diva2:954335
Educational program
Programme in Cognitive Science
Available from: 2016-08-22 Created: 2016-08-22 Last updated: 2016-08-22Bibliographically approved

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