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Mediating a Repositioned Corporate Brand at the Service Encounter – Brand Building in a Swedish Insurance Company
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
2010 (English)In: Contemporary Issues in Brand Research. / [ed] G. Christidoulides, Athens: Athens Institute for Education and Research (ATINER), 2010, 47-58 p.Chapter in book (Refereed)
Place, publisher, year, edition, pages
Athens: Athens Institute for Education and Research (ATINER), 2010. 47-58 p.
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:umu:diva-124973ISBN: 978-960-6672-68-2OAI: oai:DiVA.org:umu-124973DiVA: diva2:957064
Available from: 2016-08-31 Created: 2016-08-31 Last updated: 2016-08-31

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