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A Design Research Lab—An Integrated Model to Identify Conscious and Unconscious Behavior in the Design Process
Umeå University, Faculty of Science and Technology, Umeå Institute of Design. Mid Sweden University.
2016 (English)In: Proceedings of the AHFE 2016 International Conference on Design for Inclusion, July 27-31, 2016, Walt Disney World®, Florida, USA: Advances in Design for Inclusion, Springer International Publishing Switzerland, 2016Conference paper (Refereed)
Abstract [en]

To understand how different design solutions affect users, designers traditionally use different evaluation methods that mainly rely on conscious feedback from the users. However, the complexity of human behaviour, where a large part is unconscious, point to a need for an extended tool box addressing the part not accessible to human conscious knowledge. Here, we describe a design research lab where traditional methods are complemented with tools to measure physiological signals influenced by emotional and sympathetic responses. These tools include galvanic skin response (GSR), electrocardiograph (ECG), and electroencephalograph (EEG). Typical sessions with acquired data of conscious and unconscious user reactions are described. The large body of data collected, which also require non-design expertise for interpretation, suggest that a further development towards simplified output data of the unconscious reactions is needed to allow wider use within industrial design work.

Place, publisher, year, edition, pages
Springer International Publishing Switzerland, 2016.
Series
, Advances in Intelligent Systems and Computing, ISSN 2194-5357
Keyword [en]
Design methods, User studies, Design pedagogy, Design research
National Category
Design
Identifiers
URN: urn:nbn:se:umu:diva-125101DOI: 10.1007/978-3-319-41962-6_49ISBN: 978-3-319-41961-9ISBN: 978-3-319-41962-6OAI: oai:DiVA.org:umu-125101DiVA: diva2:958016
Conference
7th International Conference on Applied Human Factors and Ergonomics
Available from: 2016-09-05 Created: 2016-09-05 Last updated: 2016-09-05

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Publisher's full texthttp://link.springer.com/chapter/10.1007/978-3-319-41962-6_49
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Umeå Institute of Design
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ReferencesLink to record
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