Many people perceive a division between an online world and the ‘real’ world outside of the World Wide Web. However, this view often leads to a reduced sense of importance ascribed to what takes place online, even though it affects life in very real ways. In our study we aim to explain the importance of how meaning is built in to sociomaterial compositions. By analyzing comment fields hosted by a Swedish IT-journal we illustrate how what is being said interplays with the technological platform in various ways. This is sociomateriality in action. This study concludes that when social and material agencies interlock new meaning emerges. This process of imbrication has the potential to affect everyday life, whether offline or online.