The conditions for organizations today has fundamentally changed as a result of
digitalization and digital innovation processes has become a central part in an organization's
continued work to handle changing requirements and needs. Arbetsförmedlingens
Innovationscenter is a new department that has been established as a part of the authority’s
journey towards digital renewal with the ambition to visualize digital opportunity for
tomorrow's labour market. A knowledge gap has been identified concerning how a public
organization through an innovation initiative manage the continuously increasing
expectations for them to work innovative and digitally. To close this gap an explorative case
study is conducted to study the role Innovationscenter plays in Arbetsförmedlingens work
with digital innovation. A conceptual framework is then created based on research on value
creation and innovation processes which is then used to study the empiricism. The study
shows that Innovationscenters role is mainly one of external monitoring, organisational
development and marketing. The conclusion is that Innovationscenter spends more time
inspiring than innovating and argumentation is presented concerning the importance of
creating the relevant structures to go from inspiration to innovation.