Rapport från ett nyligen avslutat forsknings- och samtalsprojekt: "Kod[ex]. Bokmediets omvandling".

The purpose of this article is to address some challenges facing media intelligence in general, and competitive intelligence in particular within an altered information landscape. To understand this new situation, the notion of social and multimodal media intelligence are introduced. With cases taken primarily from the Swedish media intelligence sector, we argue that data driven media intelligence today needs to pay increasing attention to new forms of (A.) crowd-oriented and (B.) multimedia-saturated information. As a subcategory of media intelligence, competitive intelligence refers to the gathering of publicly available information about an organisation or a company’s competitors—using it to gain business advantages. Traditionally such intelligence has implied a set of techniques and tools that transforms numerical or textual data into useful information for business analysis. Today, however, we argue that such techniques need to consider media alterations in both a social and multimodal direction. Our analysis hence offers a conceptual understanding of a rapidly evolving field, were methods used within media intelligence need to change as well. By presenting some findings from the so called CIBAS-project, we describe how Swedish organisations and companies rely on social networking structures and individual decision making as a means to increase rapid response and agile creativity. If competitive intelligence was traditionally based on insights gleaned from statistical methods, contemporary media analytics are currently faced with audiovisual data streams (sound, video, image)—often with a slant of sociality. Yet, machine learning of other media modalities than text poses a number of technical hurdles. In this article we use fashion analytics as a final case in point, taken from a commercial sector where visual big data is presently in vogue.

The article examines forms of communication surrounding the publication and reception of fan fiction: on-line published stories working from an existing fictional universe. At focus are two fanfics that have Jane Austen’s Pride and Prejudice as s starting point, and their publication on the large site FanFiction.net. Already published in their entirety elsewhere, the daily chapter installments of the fanfics are designed to initiate contact with a new group of readers, reciprocated through readers leaving comments. This communication enables examinations of three aspects. Firstly, attention is paid to increasingly private conversations, indicative of a blend between several contemporary social practices. Secondly, the reception of the story’s logic and its downplaying of Austen’s complex renditions of cognitive processes is analyzed. Thirdly, more problematic ramifications of extended author commentary are interrogated, specifically how explicit instructions attempting to guide the approach to and reception of the fanfic results in forms of audience resistance. 

På senare tid har fenomenet näthat debatterats flitigt som en företeelse i sociala medier. Det handlar om explicita former av mobbning, utpekanden och svartmålande av individer och grupper. Näthat kan ses som en extrem form av försök att skapa maktasymmetrier mellan människor, det kan även ses som en förlängning av härskartekniker. I vår forskning har vi dock riktat vår uppmärksamhet mot ett närbesläktat, men betydligt mer subtilt sätt att utöva sociala makt- och positioneringsspel på nätet, exempelvis genom osynliggörande, förlöjligande, undanhållande av information, dubbel bestraffning, påförande av skuld och skam, våld och hot om våld samt objektifiering. Mer specifikt fokuserar vi vilka möjligheter att utöva makt som möjliggörs när dessa klassiska härskartekniker flyttar ut i sociala medier. De centrala frågorna i denna artikel är: vilka uttryck tar sig de klassiska härskarteknikerna i sociala medier, och vilka motstrategier växer fram i strävan att förhålla sig till dessa? Vår forskning bygger på en kvalitativ intervjustudie av människors användning och erfarenheter av Facebook, Instagram, Twitter och bloggar. Mot bakgrund av studien visar vi hur sociala mediers handlingsutrymmen möjliggör olika former av härskartekniker, och vi diskuterar även vilken betydelse internets och sociala mediers potentiella spridnings- och nätverkseffekter har i detta sammanhang. Vidare identifierar vi 11 motstrategier som har formats i syfte att bemöta och stävja utövande av härskartekniker i sociala medier. Avslutningsvis diskuterar vi vad medieträning för sociala medier skulle kunna innebära i ljuset av de sociala makt- och positioneringsspel som just nu utspelar sig på Facebook, Twitter, Instagram och i bloggosfären.

This study shows that upper secondary students’ historical writing maybe influenced by their use of sources from traditional archives versus theiruse of digital sources in databases. A qualitative approach, theoreticalperspectives, and historical empathy seem to be stimulated primarily byusing traditional archives and print sources, while digital archives andsources, in contrast, stimulate the use of quantitative data and a moresocial scientific approach. The results indicate a historiographical shift instudents’ historical thinking, which researchers of history education needto consider in a digital era. The results of this study call for reflections inhistory teaching to make it possible for students to learn and experiencethe double nature of history as part of the humanities and social sciences

This article reports on results from an ethnographic study of student interaction at a design school. The aim of the article is to explore the relation between communicative affordances, mode choices and coherence strategies in multiplex communicative ecologies. This is done through a focus on the choices made when initiating conversations in this setting. First the complete communicative ecologies of three international students in the design school are mapped, in order to demonstrate the options available, and focus is then turned to in-group interaction in particular. It is shown that the choices made can be related to the communicative affordances of the tools and the environments in relation to different considerations regarding attention. Whose attention do you want? When do you want attention and what kind of attention do you need? Can you get the attention of the other through the mode of your choice, and is now a good time to do so? In this discussion, also the physical location of the participants is taken into account. Furthermore, it is suggested how balanced awareness can be of relevance for coherent conversation initiation, and suggestions for design are presented.