The digital initiatives in the parishes within the Church of Sweden were founded upon local initiatives from the parishes based on local needs and context. In keeping with the diaconal responsibility of making church a place for all, new ways to reach people were welcomed. Widespread internet connectivity and digital literacy, individual skills, and competence among Church staff, combined with a local ability to harbour and develop such initiatives, together with an open atmosphere within the larger Church, paved the way for the digital transformation of the first half of the year 2020. However, the results bring to the fore a question regarding the identity of the Church of Sweden (CoS). Is it a denomination with a solely inward focus towards the already active, or is it also a church reaching new people by preaching the gospel?