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  • 1.
    Arbuthnott, Andrew
    et al.
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE).
    Jansson, Johan
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    Cluster development and marketing challenges for a regional biorefinery cluster2013In: Marketing management in geographically remote industrial clusters: Implications for business-to-consumer marketing / [ed] Tesar, G & Bodin, J., Singapore: World Scientific Publishing Co. Pte Ltd. , 2013, p. 301-323Chapter in book (Refereed)
  • 2.
    Bern, Sofia
    et al.
    Umeå University, Faculty of Social Sciences, Department of Geography and Economic History, Economic and social geography, Transportation Research Unit (TRUM). Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    Haugen, Katarina
    Umeå University, Faculty of Social Sciences, Department of Geography and Economic History, Economic and social geography, Transportation Research Unit (TRUM).
    Jansson, Johan
    Umeå University, Faculty of Social Sciences, Department of Geography and Economic History, Economic and social geography, Transportation Research Unit (TRUM). Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    Nordlund, Annika
    Umeå University, Faculty of Social Sciences, Department of Geography and Economic History, Economic and social geography, Transportation Research Unit (TRUM). Umeå University, Faculty of Social Sciences, Department of Psychology.
    Olsson, Olof
    Umeå University, Faculty of Social Sciences, Department of Geography and Economic History, Economic and social geography.
    Westin, Kerstin
    Umeå University, Faculty of Social Sciences, Department of Geography and Economic History.
    ”Det är ju som vilken annan bil som helst”: röster om elbilar2015Report (Other (popular science, discussion, etc.))
  • 3.
    Bern, Sofia
    et al.
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration. Umeå University, Faculty of Social Sciences, Department of Geography and Economic History, Economic and social geography, Transportation Research Unit (TRUM).
    Jansson, Johan
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration. Umeå University, Faculty of Social Sciences, Department of Geography and Economic History, Economic and social geography, Transportation Research Unit (TRUM). RiseB.
    Nordlund, Annika
    Umeå University, Faculty of Social Sciences, Department of Psychology. Umeå University, Faculty of Social Sciences, Department of Geography and Economic History, Economic and social geography, Transportation Research Unit (TRUM).
    Nyman, Emma
    Umeå University, Faculty of Social Sciences, Department of Geography and Economic History, Economic and social geography, Transportation Research Unit (TRUM).
    Mobilitet och tillgänglighet – framtidens resande2016Report (Other academic)
    Abstract [sv]

    Trafikverket har gett TRUM (Transportforskningsenheten vid Umeå Universitet) i uppdrag att utreda framtidens mobilitet innefattande frågor såsom privatpersoners attityder och normer till resande med bil och däribland självkörande bilar, betalningsvilja, syn på ägande inställning till individuellt resande gentemot kollektivt resande, samt intressenters förväntningar på ett framtida tillgängligt transportsystem. Därutöver önskar Trafikverket ökad förståelse kring arbetssätt och metoder för att möta teknikutveckling och framtida mobilitet. Syftet med föreliggande rapport är att svara på dessa frågeställningar utifrån litteraturstudier och intervjuer.

    Det huvudsakliga underlaget för rapporten är en genomgång av litteratur relaterad till transporter, mobilitet och historiska såväl som framtida trender. Fokus har varit på persontransporter kopplat till människors beteende, samt vad privatpersoner, framtidsspanare och företrädare för bil- och teknikbranschen tror kommer att hända med personresande i framtiden. Utöver litteraturstudien genomfördes sex intervjuer under januari och februari 2016. Intervjuerna gjordes med syfte att öka förståelsen för hur människor resonerar kring mobilitet och transporter i dagsläget och hur de tror att vi kommer att resa i framtiden. Utifrån litteraturgenomgången och intervjuerna kan konstateras att attityder till elbilar generellt sett är positiva. Hinder för ett bredare genombrott utgörs av uppfattade prisskillnader, räckviddsångest och uppfattad brist på laddinfrastruktur. Som drivkrafter kan nämnas ökat miljömedvetande och alltmer positiva attityder bland flera olika aktörer, till exempel teknikutvecklare. När det gäller självkörande bilar är attityderna mer varierande. Bland annat lyfts säkerhetsfaktorer, tillgänglighet och det faktum att flera bilmodeller redan idag utrustas med olika typer av autonomifunktioner. Enligt olika bedömningar kommer koncept såsom Mobility as a Service och liknande att leda till förändrade attityder och normer när det gäller både privat och kollektivt resande. Avslutningsvis lämnas förslag på hur dessa och andra förändringar kan följas och förstås utifrån ett planeringsperspektiv. Olika metoder och perspektiv är viktiga för att skapa en bild över framtida utveckling redan idag, framförallt kopplat till de miljöutmaningar samhället står inför.

  • 4.
    Jansson, Johan
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE).
    Car(ing) for our environment?: Consumer eco-innovation adoption and curtailment behaviors: The case of the alternative fuel vehicle.2009Doctoral thesis, comprehensive summary (Other academic)
    Abstract [en]

    Determinants influencing consumer eco-innovation adoption and green curtailment behaviors in a travel context are at the center of this thesis. Previous research on green consumer behavior has uncovered that internalized personal attitudinal factors such as values, beliefs, and norms are influential in determining mainly non-consumption and post-purchase behaviors. This thesis extends the understanding of a moral basis of green consumer behavior by exploring the influences of attitudinal factors on both car curtailment behaviors, and on consumer adoption of a high involvement eco-innovation – the alternative fuel vehicle. The integrated influences of innovation specific characteristics, car habits, knowledge and social norms, are also examined. Furthermore, differences between AFV adopters and non-adopters are explored, and the notion of consumers performing purchase and curtailment behaviors for different reasons is utilized in the development of nuanced profiles of three distinct consumer groups. Four studies, which build on two quantitative data collections on adopters and non-adopters of AFVs in Swe­den, are included in this thesis.

    In the first study, similarities and differences among adopters and non-adopters of AFVs, and the effects of attitudinal factors (values, beliefs, and norms), knowledge, and sociodemo­graphics on the adoption decision are analyzed. The results show that knowledge and personal norms are strong predictors of AFV adoption and that the VBN theory is applicable in this context. The main implication from the study is that high-involvement green purchase deci­sions, such as eco-innovation adoption, can be viewed as morally based.

    In the second study, a set of determinants influencing both curtailment of car use and willing­ness to adopt a less environmentally harmful vehicle are analyzed. Biospheric values, per­sonal proenvironmental norms, and car habit strength are found to influence both types of behaviors in different ways. The main implication from this study is that green purchase deci­sions and curtailment behaviors within a specific context are determined by partly different factors but personal norm is a strong predictor of both types of behaviors.

    The third study extends the findings from the previous one in segmenting consumers on cur­tailment behaviors and proenvironmental purchases. Three distinct types of consumers emerge from the data. The Non-greens are found to exhibit the lowest levels of green attitudes and behaviors, and the strongest car habits. The Curtailers are distinguished by performing primar­ily reductionist behaviors, and by being the most willing to reduce negative environ­mental impact of car use. The Ecovators are found to be the most inclined to purchase eco-innovations and also display the greenest values. The study shows that green consumers are a heterogeneous group that can be separated on the basis of green curtailment behaviors and proenvironmental purchase decisions, and that there seems to be no inherent contradiction in being an early adopter of new green technology (such as the AFV) and also having high levels of proenviron­mental values, beliefs, and norms.

    In the final study, innovation specific characteristics and consumer innovativeness factors are integrated with normative and attitudinal determinants influencing AFV adoption. The results show that personal and social norms, consumer novelty seeking, and four perceived innovation characteristics influence the adoption decision. Differences between AFV adopters’ and non-adopters’ ratings of AFV specific attributes are also analyzed. The contribution of this study is the integration of VBN theory and the DOI framework and the empirical conclusion that eco-innovations need to deliver on both traditional and proenvironmental attributes in order to be perceived as attractive by consumers.

    In sum, this thesis demonstrates the importance of proenvironmental personal norms for consumer adoption of a high involvement eco-innovation such as the AFV.

  • 5.
    Jansson, Johan
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    Climate change and consumption: Analyzing perceptions of morally loaded behaviors among young consumers2013In: In Proceedings of the 19th Annual International Sustainable Development Research Conference (AISDRC), July 1-3, Stellenbosch, South Africa., 2013Conference paper (Refereed)
  • 6.
    Jansson, Johan
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE).
    Consumer eco-innovation adoption: Assessing attitudinal factors and perceived product characteristics2011In: Business Strategy and the Environment, ISSN 0964-4733, E-ISSN 1099-0836, Vol. 20, no 1, p. 192-210Article in journal (Refereed)
    Abstract [en]

    For business and environmental reasons, increased understanding of green consumer behavior is essential. This paper addresses consumer adoption and non-adoption of a high involvement eco-innovation (the alternative fuel vehicle, AFV). The purpose is to integrate two research streams to explore factors driving and hindering adoption. The factors are rooted in environmental psychology research and the diffusion of innovation literature. Survey results on Swedish car owners are reported. The results indicate that adopters and non-adopters differ on norms, attitudes, novelty seeking and on how innovation attributes are perceived. Furthermore, the results show that the groups rank car attributes such as fuel consumption and carbon dioxide emissions differently. The main contribution of the paper is the integration of norms and attitudes together with consumer adoption factors in analyzing green consumer behavior in relation to a high involvement product. The implications for business and marketing strategy and for environmental policy are discussed.

  • 7.
    Jansson, Johan
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    Inside Marketing: Practices, Ideologies, Devices2012In: Scandinavian Journal of Management, ISSN 0956-5221, E-ISSN 1873-3387, Vol. 28, no 3, p. 267-268Article, book review (Refereed)
  • 8.
    Jansson, Johan
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    Marknadsorientering och universitetsutbildning: studenter som kunder, produkter eller medproducenter?2007In: In proceedings of Universitetspedagogisk konferens i Umeå 27 – 28 februari 2007: Utsikter, insikter, avsikter / [ed] Mohammad Fazlhashemi och Thomas Fritz, Umeå: Universitetspedagogiskt Centrum, Umeå universitet , 2007, p. 167-188Conference paper (Refereed)
    Abstract [sv]

    Marknadssynsättet breder ut sig i stora delar av samhället idag i taktmed att offentliga verksamheter privatiseras och bolagiseras. Dettasynsätt, hävdas det här, har även nått universitets- och högskolevärlden, vilket visar sig i bland annat ökade utgifter för annonsering. Oavsett ommarknadssynsättets intåg på universitetsarenan beror påresursfördelningssystemet, ökat antal högskolor, ellerinternationalisering, får det konsekvenser för hur studenter och lärareses och definieras av både sig själva och av andra aktörer. Till exempelärvs tankar från marknadssynsättet kring studenter som kunder avutbildning (marknadsorienteringssynsättet) eller studenter somprodukter (produktorienteringssynsättet) som skall erbjudas på en(arbets)marknad. Dessa olika synsätt får i sin tur konsekvenser för hurrelationen fungerar mellan studenter och lärare i vardagen påuniversitetet. Bland annat blir studenter i och med dessa synsätt,bedömare av utbildningskvalitet, utbildning blir en handelsvara ochkursutbuden justeras efter tillfälliga studentpreferenser istället för avlångsiktiga lärandemål. Syftet med detta papper är att diskuteramarknadssynsättet utifrån marknadsorienterings- ochproduktorienteringssynsätten samt de konsekvenser det får för synenpå, och relationen mellan universitetslärare och studenter. Därutöversyftar pappret till att ställa detta synsätt mot ett medproducentsynsättsamt diskutera vad ett sådant skulle kunna innebära, samt komma medförslag på hur det skulle kunna utvecklas.

  • 9.
    Jansson, Johan
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE).
    Swedish consumers' adoption of eco-innovations: The effects of ecological beliefs, technology optimism, norms and innovativeness2009In: In Proceedings of the 15th Annual Sustainable Development Research Conference in Utrecht, Netherlands, July 5-8, 2009, 2009Conference paper (Refereed)
  • 10.
    Jansson, Johan
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    The role of sustainability marketing in the business as unusual context: Implications from a textbook review2013In: 22nd Nordic Academny of Management Conference held at University of Iceland Reykjavik, 21-23 August, 2013: Final Program and Abstracts, 2013Conference paper (Refereed)
    Abstract [en]

    Within the traditional view of the business administration discipline perhaps the topic of marketing is responsible for promoting the most of unsustainable values and behaviours. Many are the marketing courses and textbooks that implicitly or explicitly promote increasing consumption, questionable sales tactics and unethical pricing strategies. Based on this, marketing has been perceived as part of the problem rather than the solution to societal problems such as the depletion of natural resources, overconsumption, pollution and unhealthy lifestyles. However, researchers and teachers in marketing at universities and business schools are realizing this problem and this realization sometimes carries over into courses and textbooks on green marketing, sustainability marketing, green marketing management, marketing ethics and ethical marketing. In fact, in recent years most of the large publishing houses have started to supply textbooks for these types of courses to cater to this demand. In view of the sustainability discussion and the importance of researchers and teachers in business administration interacting with students on these topics the question arises what these types of textbooks communicate. What types of sustainability issues are presented in relation to marketing, and from what perspectives? The purpose of this working paper is thus to present a review of recent textbooks in the area of sustainability marketing and analyse how sustainability and marketing perspectives are presented in these. In short, in what way does this recent stream of textbooks in green marketing facilitate or hinder the development of business as unusual?

  • 11.
    Jansson, Johan
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    The sense of nature sounds in the servicescape: Customer experiences and reactions concerning different types of sounds2010In: The six sences - the Essentials of marketing: Conference Proceedings - 39th EMAC Conference - Copenhagen - 1-4 June 2010 / [ed] Suzanne C. Beckmann, Torsten Ringberg, Thomas Ritter, Copenhagen Business School , 2010, p. 119-Conference paper (Refereed)
    Abstract [en]

    Research emphasises sound as an important variable in servicescapes. However, sounds have been operationalized mainly as different types of music in empirical research. This paper explores the influence of nature sounds on consumer perceptions of attributes in a car parking facility. Responses from field experiments consisting of 600 consumers in three groups are analyzed. The results show that consumers perceive the servicescape to be significantly safer and less crowded when sounds are introduced. Furthermore, a nature sound evokes higher curiosity, better mood, lower stress levels, and higher willingness to return, than a manmade sound. Research and marketing implications are discussed.

  • 12.
    Jansson, Johan
    et al.
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    Dorrepaal, Ellen
    Umeå University, Faculty of Science and Technology, Department of Ecology and Environmental Sciences.
    Personal Norms for Dealing with Climate Change: Results from a Survey Using Moral Foundations Theory2015In: Sustainable Development, ISSN 0968-0802, E-ISSN 1099-1719, Vol. 23, no 6, p. 381-395Article in journal (Refereed)
    Abstract [en]

    Climate change has become one of the main issues in environmental and sustainability discussions during the last decade. Acting to reduce climate change can be viewed as a prosocial behavior, and previous research has found that personal norms are important in explaining these types of behavior, together with other attitudinal factors. In this study we use Moral Foundations Theory (MFT) to explore the antecedents of personal climate change norms together with three attitudinal factors: problem awareness, social norms and adherence to the New Ecological Paradigm. Analyzing data from a nationwide survey (N = 1086) conducted in Sweden, we find that the moral foundations concerning harm and fairness are positively associated with personal climate change norms, whereas authority has a negative relation. However, the moral foundations from MFT contribute less in explaining personal climate change norms compared with the attitudinal factors included in the study. Theoretical and empirical implications are discussed.

  • 13.
    Jansson, Johan
    et al.
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    Jacobsson, Mattias
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    Balancing Sustainability Challenges: A Case Study of Establishing Textile Production in the Developing World2012In: In Proceedings of the 18th Annual International Sustainable Development Research Conference (AISDRC), June 24-26, Hull, UK., ISDR Society , 2012Conference paper (Refereed)
  • 14.
    Jansson, Johan
    et al.
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    Marell, Agneta
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    Nordlund, Annika
    Umeå University, Faculty of Social Sciences, Department of Psychology.
    Consumer adoption of alternative fuel vehicles: a cluster analytic approach on proenvironmental technology choices and curtailment behaviors2009In: In Proceedings of the 14th Academy of Marketing Science (AMS) Biennial World Marketing Congress, July 21-25, Oslo, Norway, 2009Conference paper (Refereed)
    Abstract [en]

    One of the most pressing sustainability issues currently concerns personal car use. From an environmental consumer psychology viewpoint, a substantial knowledge base has developed concerning curtailment behaviors focusing on, for example, the reduction of personal transport. However, little has been done from a marketing perspective using that knowledge to understand proenvironmental technology choices and purchase behaviors. In this paper we use a cluster analytic approach to group consumers on replacement intentions for alternative fuel vehicles (AFVs) and willingness to reduce negative impact of transportation (curtailment). We use data from a sample of 4,000 adopters and non-adopters of AFVs in Sweden (European market leader of AFVs), when developing profiles of uninformed, shallow green and deeper green consumers. After confirming the results using discriminant analysis, we profile the groups on attitudinal factors, proenvironmental behaviors and adoption of AFVs. Finally we draw conclusions and present theoretical and marketing implications of our results.

  • 15.
    Jansson, Johan
    et al.
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE).
    Marell, Agneta
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE).
    Nordlund, Annika
    Umeå University, Faculty of Social Sciences, Department of Psychology.
    Elucidating green consumers: a cluster analytic approach on proenvironmental purchase and curtailment behaviors2009In: Journal of Euromarketing, ISSN 1049-6483, E-ISSN 1528-6967, Vol. 18, no 4, p. 245-267Article in journal (Refereed)
    Abstract [en]

    This study used a cluster analytic approach with the purpose of arriving at a nuanced picture of consumers, in relation to green purchase and curtailment behaviors. Based on Swedish car owners’ values, beliefs, norms, habits, and personal capabilities, three clusters emerged that were validated using discriminant analysis: non-greens, curtailers, and ecovators. The profiling constructs showed that ecovators (ecological innovators) had the highest levels of green beliefs and were found to be innovators with respect to a high involvement eco-innovation (the alternative fuel vehicle). Marketing and policy implications together with suggestions for further research on proenvironmental consumer behavior are provided.

  • 16.
    Jansson, Johan
    et al.
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE).
    Marell, Agneta
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE).
    Nordlund, Annika
    Umeå University, Faculty of Social Sciences, Department of Psychology.
    Encouraging consumer curtailment behaviour and eco-innovation adoption: detailing the marketing challenge2011In: Readings and cases in sustainable marketing: a strategic approach to social responsibility / [ed] Clare D'Souza, Mehdi Taghian, Michael Jay Polonsky, Melbourne: Tilde University Press , 2011, 1, p. 257-272Chapter in book (Refereed)
    Abstract [en]

    Chapter 7: Much research on consumer environmentally significant behaviours has focused on behaviours that reduce environmental harm, such as saving energy and water. Although determinants of curtailment behaviours are important to understand, for environmental reasons it is also vital to understand the factors that drive or hinder consumers to adopt innovations that are less harmful for the environment, i.e. eco-innovations. In this chapter we discuss two types of consumer behaviours as part of the solution to environmental sustainability issues and detail the marketing challenge in encouraging consumers to adopt such behaviours. We arrive at the marketing challenge matrix where determinants of adoption and non-adoption of curtailment behaviours and eco-innovations is illustrated. The matrix proposes different ways to encourage wider adoption of these behaviours. Since drivers are both similar and different for curtailment behaviours and eco-innovation adoption, but the overall goal is similar, an understanding of these factors and how to handle them in marketing efforts will contribute in the ongoing attempts at achieving environmental sustainability.

  • 17.
    Jansson, Johan
    et al.
    Umeå University, Faculty of Social Sciences, Umeå School of Business.
    Marell, Agneta
    Umeå University, Faculty of Social Sciences, Umeå School of Business.
    Nordlund, Annika
    Umeå University, Faculty of Social Sciences, Department of Psychology.
    Exploring early adopters of an eco-innovation: The case of the alternative fuel vehicle2011In: Journal of Consumer Behaviour, ISSN 1472-0817, E-ISSN 1479-1838, Vol. 10, no 1, p. 51-60Article in journal (Refereed)
    Abstract [en]

    Environmental problems are increasingly becoming everyday issues of international organizations, national governments, and individual consumers. In consumer behavior research considerable effort has been focused on understanding environmentally significant behaviors. One such research stream uses the value-belief-norm theory (VBN) to explain and predict a number of relatively low involvement proenvironmental consumer behaviors such as household energy use. However, many consumer behaviors with significant impact on the environment are categorized as high involvement behaviors where VBN theory has not yet been employed. The aim of this paper is to arrive at a better understanding of consumer adoption of a high involvement eco-innovation using VBN theory. As an example of a high involvement eco-innovation the alternative fuel vehicle (AFV) which runs on fossil oil-alternative fuels such as electricity and biofuels is used. A representative sample of adopters and non-adopters of these vehicles in Sweden were surveyed. Differences between adopters and non-adopters on sociodemographic and VBN factors were analyzed and the explanatory ability of the different factors on adoption was analyzed using logistic regression. The results showed that early adopters had a higher level of education and were much more likely to live in multi-person households compared to non-adopters. In terms of attitudinal factors, adopters exhibited higher levels of proenvironmental values, beliefs, and personal norms (PNs). Furthermore the results established that VBN factors were successful in explaining the early adoption of a high involvement eco-innovation such as the AFV. The implications for consumer research, public policymakers, and for marketers of eco-innovations are discussed.

  • 18.
    Jansson, Johan
    et al.
    Umeå University, Faculty of Social Sciences, Umeå School of Business.
    Marell, Agneta
    Umeå University, Faculty of Social Sciences, Umeå School of Business.
    Nordlund, Annika
    Umeå University, Faculty of Social Sciences, Department of Psychology.
    Green consumer behavior: Determinants of curtailment and eco-innovation adoption2010In: Journal of Consumer Marketing, ISSN 0736-3761, E-ISSN 2052-1200, Vol. 27, no 4, p. 358-370Article in journal (Refereed)
    Abstract [en]

    Purpose – Knowledge of green consumer behavior is important for environmental and business reasons. The purpose of this study is to examine thedeterminants of green curtailment behaviors and consumer adoption of innovations marketed as green (eco-innovations), and to analyze factorsexplaining these two types of green behaviors.

    Design/methodology/approach – The results from a survey on adopters and non-adopters (N = 1,832) of alternative fuel vehicles (AFVs) arereported. Regression analysis on willingness to curtail car use and willingness to adopt a so-called environmentally friendly car are used to identifysignificant determinants across the behavioral categories.

    Findings – The results show that values, beliefs, norms, and habit strength determine willingness to curtail and willingness for eco-innovationadoption. Personal norms have a strong positive influence on willingness for the behaviors and habit strength has a negative influence. The otherdeterminants have varying influence depending on type of behavior.

    Research limitations/implications – A limitation of this study concerns the focus on only one eco-innovation. However, since the adoption of AFVs isa high involvement behavior, the results carry implications for other high involvement products as well.Practical implications – Attitudinal factors and habits in combination prove to be effective determinants for curtailment behaviors and willingness toadopt eco-innovations. In addition, previous adoption is found to be a strong determinant of future willingness to adopt.

    Originality/value – The contribution of the paper is the two-sided approach on green consumer behavior and the result that values, beliefs and normsnot only predict low involvement post-purchase behaviors but also adoption of high involvement eco-innovations.

  • 19.
    Jansson, Johan
    et al.
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    Marell, Agneta
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    Nordlund, Annika
    Umeå University, Faculty of Social Sciences, Department of Psychology.
    Motives for continuous adoption of a proenvironmental innovation: the case of alternative fuel vehicles and fuels2009In: In Proceedings of the 38th European Marketing Academy Conference (EMAC), May 26-29, Nantes, France, 2009Conference paper (Refereed)
    Abstract [en]

    Although much consumer adoption research focuses on the innovation-decision process, little research examines the motives for continuous use of the innovation after adoption. For proenvironmental innovations, the continued use of the innovation in an environmental way is imperative in order to reach intended environmental benefits. The aim of this paper is to examine factors influencing continuous usage of an adopted innovation. We report an empirical study carried out in Sweden on adopters of alternative fuel vehicles (AFVs). The results show that contextual and attitudinal factors, personal capabilities, and how-to knowledge significantly influence continuous adoption. Implications for further research on proenvironmental innovations and continuous adoption are presented.

  • 20.
    Jansson, Johan
    et al.
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    Marell, Agneta
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    Nordlund, Annika
    Umeå University, Faculty of Social Sciences, Department of Psychology.
    The fossil fuel free future: comparing attitudes and behaviors among owners of alternative fuel vehicles and conventional vehicles2007In: In Proceedings of the 13th Annual International Sustainable Development Research Conference (AISDRC), June 9-12, Västerås, Sweden, 2007Conference paper (Refereed)
    Abstract [en]

    The increase of passenger cars and the use of them has been identified as one cause of the increase in emissions of fossil carbon dioxide (CO2) and thus global warming. One way to slow this acceleration of emissions is to replace the current fleet of conventional vehicles (CV) running on fossil based fuels for one that is fuelled by alternative fuels (AF) such as bioethanol and/or biogas. A key stakeholder in this process is the consumer. Without consumers purchasing alternative fuel vehicles (AFV:s) and filling them up with AF:s, a decrease in the emissions fossil CO2 will be hard to achieve. The purpose of this paper is to increase the understanding of consumer attitudes and behaviors in relation to cars and fuels in a time of a possible market breakthrough of a more environmentally friendly technology. A mail-in survey was conducted on private car owners in Sweden during the winter of 2006. The sample consisted of approximately 4000 car owners, of which 1000 were owners of AFV:s, and the final response rate was close to 50%. Together with measuring attitudes and behavior towards cars and fuels, other environmentally friendly behaviors were also included, such as recycling, conserving energy and buying of organically grown food. By comparing owners of AFV:s and owners of CV:s, differences between the groups are identified and discussed. By presenting these differences, policy makers, vehicle and fuel producers, and consumers, can gain initial insights into a progressing market breakthrough for AFV:s and AF:s.

  • 21.
    Jansson, Johan
    et al.
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    Mattias, Jacobsson
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    Forsberg, Jonas
    RedQ.
    Sandlund, Anders
    RedQ.
    Social and environmental value-based cluster development: the dilemma of wishing to do good by selling textile goods2012In: Marketing management in geographically remote industrial clusters: implications for business-to-consumer marketing / [ed] George Tesar & Jan Bodin, Singapore: World Scientific, 2012, p. 167-195Chapter in book (Refereed)
  • 22.
    Jansson, Johan
    et al.
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    Modig, Frida
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    From green hype to guilt by association: a study on consumer experiences of the bioethanol boom and bust in Sweden2014In: In Proceedings of the 20th Annual International Sustainable Development Research Conference (AISDRC), 18-20 June, Trondheim, Norway, 2014Conference paper (Refereed)
  • 23.
    Jansson, Johan
    et al.
    Umeå University, Faculty of Social Sciences, Umeå School of Business.
    Nilsson, Jonas
    Umeå University, Faculty of Social Sciences, Umeå School of Business.
    Corporate citizenship and the citizen consumer: Introducing the CC matrix2010In: Corporate social responsibility: Challenges and practices / [ed] Dobers, P., Stockholm: Santérus Academic Press , 2010Chapter in book (Other academic)
    Abstract [en]

    This chapter addresses the concept of corporate citizenship (CC) which has gained increasing attention both in society in general and in academic circles. Based on a review of the concepts of corporate social responsibility and CC we argue that the debate on CC has been developed in a promising way the last few years. Although the extended view of CC, which views corporations as administering citizenship rights, is a theoretical advancement there is also an apparent lack of focus on individual citizens in order to understand responsibility-taking in society overall. We address this problem by introducing the notion of political consumerism and citizen consumers into the CC conceptualization. By analyzing the responsibilities of both corporations and citizens the possibility of achieving a sustainable future is increased. From this line of arguing we develop a conceptual model, called the CC-matrix, in which we describe the consumer inclusion into the academic CC debate. Thereafter, we discuss the model in depth and present some ideas for future research into corporate and consumer responsibilities for sustainability.

  • 24.
    Jansson, Johan
    et al.
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    Nilsson, Jonas
    Understanding consumer loyalty to socially responsible investment funds2012In: In Proceedings of the 18th Annual International Sustainable Development Research Conference (AISDRC), June 24-26, Hull, UK., 2012Conference paper (Refereed)
  • 25.
    Jansson, Johan
    et al.
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    Nilsson, Jonas
    What does Corporate Citizenship have to do with the consumer?: Views on taking responsibility for a sustainable future2006In: In Proceedings of the Nordic Academy of Management Conference: Perspectives on Corporate Responsibility and Sustainability, 16-18 March, Umeå, Sweden, 2006Conference paper (Refereed)
    Abstract [en]

    This paper addresses the concept of corporate citizenship (CC) which has gained increasing attention both in society in general and in academic circles. Based on a review of the concepts of corporate social responsibility, stakeholder view of the firm and CC we argue that the debate on CC has been developed in a promising way the last few years. Although the extended view of CC, which views corporations as administering citizenship rights, is a theoretical advancement there is also an apparent lack of focus on private or individual citizens in order to understand responsibility-taking in society overall. We address this problem by introducing the notion of political consumerism and citizen consumer into the CC conceptualization. By analyzing the responsibilities of both corporations and citizens the possibility of achieving a sustainable future is increased. From this line of arguing we develop a conceptual model, called the CC-matrix, in which we describe the consumer inclusion into the academic CC debate. Thereafter we discuss a case (the Black Spot sneakers) in relation to this model and present some ideas for future research into corporate and consumer responsibilities for a sustainable future.

  • 26.
    Jansson, Johan
    et al.
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    Nilsson, Jonas
    School of Business, Economics, and Law, University of Gothenburg, Sweden.
    Modig, Frida
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    Hed Vall, Gabriella
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    Commitment to sustainability in small and medium-sized enterprises: The influence of market and entrepreneurial orientations2014In: In Proceedings of the 43rd European Marketing Academy Conference (EMAC), June 3-6, Valencia, Spain, EMAC; Universitat de Valencia , 2014, p. 140-140Conference paper (Other academic)
    Abstract [en]

    During the last few decades, ecosystem degradation has grown to become a major topic among several actors in society. While larger companies are generally incorporating environmental practices to varying degrees, small and medium-sized enterprises (SMEs) are often argued to be lagging. Given this development, this study examines the role of two important strategic orientations, market orientation (MO) and entrepreneurial orientation (EO), and their contribution to commitment to sustainability. Questionnaire responses from 450 SMEs were analyzed showing that both MO as well as EO significantly impacts commitment to sustainability, but in different ways. Theoretical and practical implications of findings are discussed.

  • 27.
    Jansson, Johan
    et al.
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    Nilsson, Jonas
    School of Business, Economics, and Law, University of Gothenburg.
    Modig, Frida
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    Hed Vall, Gabriella
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    Commitment to Sustainability in Small and Medium-Sized Enterprises: The Influence of Strategic Orientations and Management Values2017In: Business Strategy and the Environment, ISSN 0964-4733, E-ISSN 1099-0836, Vol. 26, no 1, p. 69-83Article in journal (Refereed)
    Abstract [en]

    Ecosystem degradation and social sustainability have become important issues in the corporate sphere during the last few decades. However, research discussing corporate social responsibility and related concepts has often focused on larger companies, sometimes neglecting the specifics of small and medium-sized enterprises (SMEs). The main purpose of this study is to examine the relationships between two common strategic orientations, market orientation (MO) and entrepreneurial orientation (EO), in relation to sustainability commitment, sustainability practices and management values in SMEs. Questionnaire responses from 450 Swedish SMEs were analyzed, confirming the influence of MO, EO and sustainability practices on commitment to sustainability, implying that firms committed to sustainability see both market and entrepreneurial advantages of sustainability. The results also show that different parts of MO and EO differ in importance for commitment to sustainability among SMEs. Implications concern the importance for firms and policy makers to work with sustainability issues using both internal and external perspectives.

  • 28.
    Jansson, Johan
    et al.
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    Nordlund, Annika
    Umeå University, Faculty of Social Sciences, Department of Psychology.
    Westin, Kerstin
    Umeå University, Faculty of Social Sciences, Department of Geography and Economic History, Economic and social geography.
    Examining drivers of electric vehicle adoption: The influence of opinion leadership and ecological attitudes2015In: In Proceedings of the 44th EMAC Annual Conference 2015 24-27 May 2015, Leuven, Belgium, 2015, p. 75-83Conference paper (Refereed)
    Abstract [en]

    Existing research on environmental, ethical and social consumer behavior has focused on proenvironmentaland pro-social attitudes but less on marketing factors such as opinion leadership and opinion seeking. In contrast, the main aim here is to analyze how non-adopters, potential adopters and early adopters of electric vehicles (EVs) differ concerning traditional environmental psychology attitudinal factors and opinion leadership/seeking. Data from a questionnaire survey is used (N = 1,192). Results show significant differences between the groups and that early adopters exhibit opinion leadership traits as well as more pro-environmental personal norms. Implications of these and other findings are discussed.

  • 29.
    Jansson, Johan
    et al.
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration. Umeå University, Faculty of Social Sciences, Department of Geography and Economic History, Economic and social geography, Transportation Research Unit (TRUM). School of Economics and Management, Lund University, Lund, Sweden.
    Nordlund, Annika
    Umeå University, Faculty of Social Sciences, Department of Psychology. Umeå University, Faculty of Social Sciences, Department of Geography and Economic History, Economic and social geography, Transportation Research Unit (TRUM).
    Westin, Kerstin
    Umeå University, Faculty of Social Sciences, Department of Geography and Economic History, Economic and social geography, Transportation Research Unit (TRUM).
    Examining drivers of sustainable consumption: the influence of norms and opinion leadership on electric vehicle adoption in Sweden2017In: Journal of Cleaner Production, ISSN 0959-6526, E-ISSN 1879-1786, Vol. 154, p. 176-187Article in journal (Refereed)
    Abstract [en]

    Transportation accounts for a large and growing part of carbon dioxide emissions. With an increasing vehicle fleet worldwide private car use is becoming an acute problem in need of urgent attention and action. Policy interference and cleaner cars are not enough; alternative fuel vehicles such as electric vehicles need to be adopted by consumers as well. Previous research on pro-environmental consumer behavior and sustainable consumption has proven the importance of norms and pro-environmental attitudes. However, little research has focused on understanding interpersonal influence found influential in consumer behavior research relating to innovation adoption. Consumer opinion leading and opinion seeking are two such interpersonal influence attitudinal constructs that have not been empirically analyzed in relation to sustainable consumption and alternative fuel vehicles. The main aim of this study is thus to analyze the influence of a set of attitudinal constructs on electric and flexfuel vehicle adoption: personal norms, social norms, ecological attitudes, opinion leading, and opinion seeking. Data from a questionnaire survey on three groups of electric vehicle adopters and non-adopters is used (N=1,192). The results confirm the importance of personal norms, opinion leading and opinion seeking in the three groups also when controlling for socio-demographic factors. The main contribution of this study is that it shows the importance of both interpersonal influence and attitudinal factors as drivers for eco-innovation adoption. The study also contributes in showing that electric vehicle and flexfuel vehicle adopters differ in relation to non-adopters on several factors.

  • 30.
    Jansson, Johan
    et al.
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration. Lund University School of Economics and Management, Box 7080, SE-220 07 Lund, Sweden.
    Pettersson, Thomas
    Umeå University, Faculty of Social Sciences, Department of Geography and Economic History, Economic history.
    Mannberg, Andrea
    UiT the Arctic University of Norway, School of Business and Economics, Postboks 6050 Langnes, 9037 Tromsø, Norway.
    Brännlund, Runar
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Economics.
    Lindgren, Urban
    Umeå University, Faculty of Social Sciences, Department of Geography and Economic History, Economic and social geography.
    Adoption of alternative fuel vehicles: Influence from neighbors, family and coworkers2017In: Transportation Research Part D: Transport and Environment, ISSN 1361-9209, E-ISSN 1879-2340, Vol. 54, p. 61-73Article in journal (Refereed)
    Abstract [en]

    During the last years, many governments have set targets for increasing the share of biofuels in the transportation sector. Understanding consumer behavior is essential in designing policies that efficiently increase the uptake of cleaner technologies. In this paper we analyze adopters and non-adopters of alternative fuel vehicles (AFVs). We use diffusion of innovation theory and the established notion that the social system and interpersonal influence play important roles in adoption. Based on a nationwide database of car owners we analyze interpersonal influence on adoption from three social domains: neighbors, family and coworkers. The results point primarily at a neighbor effect in that AFV adoption is more likely if neighbors also have adopted. The results also point at significant effects of interpersonal influence from coworkers and family members but these effects weaken or disappear when income, education level, marriage, age, gender and green party votes are controlled for. The results extend the diffusion of innovation and AFV literature with empirical support for interpersonal influence based on objective data where response bias is not a factor. Implications for further research, environmental and transport policy, and practitioners are discussed.

  • 31.
    Jansson, Johan
    et al.
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration. Lund University School of Economics and Management, Lund, Sweden.
    Rezvani, Zeinab
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration. University of Southern Denmark, Department of Sociology, Environmental and Business Economics, Esbjerg, Denmark.
    Public responses to an environmental transport policy in Sweden: differentiating between acceptance and support for conventional and alternative fuel vehicles2019In: Energy Research & Social Science, ISSN 2214-6296, E-ISSN 2214-6326, Vol. 48, p. 13-21Article in journal (Refereed)
    Abstract [en]

    Understanding public responses to environmental policies can help in achieving a move towards more renewable energy. Focusing on two types of public responses to a policy, namely public acceptance and public support, this study utilizes a survey of car owners (N = 1422) to explore public responses to an environmental transport policy in Sweden. The results demonstrate higher levels of public acceptance than support for the policy and that adopters of Alternative Fuel Vehicles (AFVs) are more prone to accept and support the policy by expressing higher intentions for continuous AFV adoption. Results of regression analyses show that policy acceptance can be explained by environmental beliefs and previous experience with AFVs. In addition, public support is also explained by public acceptance, even when controlling for other factors, which lends support to the deduction that policy acceptance can be theorized as antecedent to policy support. This study emphasizes the importance of understanding different types of public responses to an energy policy in order to recognize drivers for, and barriers against, successfully implementing a policy and communicating it with the public.

  • 32.
    Mannberg, Andrea
    et al.
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Economics.
    Brännlund, Runar
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Economics.
    Jansson, Johan
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    Lindgren, Urban
    Umeå University, Faculty of Social Sciences, Department of Geography and Economic History.
    Pettersson, Thomas
    Umeå University, Faculty of Social Sciences, Department of Geography and Economic History.
    Påverkar skatteundantag hushållens benägenhet att köpa miljöbilar? En studie av Stockholms trängselskatt2015In: Ekonomisk Debatt, ISSN 0345-2646, Vol. 43, no 1, p. 32-39Article in journal (Refereed)
    Abstract [sv]

    Sedan januari 2006 är in- och ut-passage genom tullarna i Stockholm belagt med en avgift för bilister. Som ett led i riksdagens mål att helt eliminera utsläppen av växthusgaser 2050 och ha en bilpark oberoende av fossila bränslen 2030 (Regeringens proposition 2008/09:162) undantogs sk miljöbilar från trängselskatten mellan 2006 och 2009. I denna studie har vi undersökt om undantaget av miljöbilar från trängselskatten i Stockholm påverkade sannolikheten att köpa etanolbil (E85). Våra resultat visar att undantaget för etanolbilar i trängselskatten hade en signifikant effekt på etanolbilsförsäljningeni Stockholm.

  • 33.
    Mannberg, Andrea
    et al.
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Economics.
    Jansson, Johan
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    Pettersson, Thomas
    Umeå University, Faculty of Social Sciences, Department of Geography and Economic History.
    Brännlund, Runar
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Economics.
    Lindgren, Urban
    Umeå University, Faculty of Social Sciences, Department of Geography and Economic History.
    Do tax incentives affect households' adoption of ‘green’ cars?: A panel study of the Stockholm congestion tax2014In: Energy Policy, ISSN 0301-4215, E-ISSN 1873-6777, Vol. 74, p. 286-299Article in journal (Refereed)
    Abstract [en]

    Policymakers have made several attempts to introduce local and national policies to reduce CO2 emissions and stimulate the consumer adoption of alternative fuel vehicles (ethanol/E85 cars). The purpose of this paper is to analyze how a local policy measure impacts the composition of the car fleet over time. More specifically, we take advantage of the natural experiment setting caused by the introduction of the Stockholm congestion tax (2006) to analyze how the tax affected purchases of ethanol cars that were exempted from the tax. To estimate effects, we employ a Difference-in-differences methodology. By using a comprehensive database of the car fleet and car owners, sociodemographic and geographic factors are analyzed, which is unique in the existing literature. Our results suggest that the congestion tax had a significant impact on ethanol car purchases although the effect fades away over time. Furthermore, there is a positive relationship between the level of education and ethanol car purchases. Previous adoption of an ethanol car is found to be the strongest predictor of ethanol car purchases. Finally, data indicate that Stockholmers substantially increased purchases of ethanol cars half a year before the introduction of the congestion tax, which we refer to as an anticipation effect.

  • 34. Nilsson, Jonas
    et al.
    Jansson, Johan
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    Consumer investments in socially responsible mutual funds: Is customer satisfaction dependent on financial return or on social, environmental and ethical quality?2010In: In Proceedings of the ANZMAC Annual Conference (Australian and New Zealand Marketing Academy), 29 November-1 December, Christchurch, New Zealand., 2010Conference paper (Refereed)
    Abstract [en]

    The availability and marketing of goods and services proclaimed as socially, environmentally and ethically (SEE) responsible has grown during the last few decades. Previous research has mainly focused on why and how customers purchase products that fill certain responsibility criteria. However, little attention has been paid to how SEE attributes influence consumer sat-isfaction of SEE profiled goods or services. This study examines the impact of a set of techni-cal and functional quality attributes on customer satisfaction in a socially responsible invest-ment (SRI) setting using a quantitative survey method with Swedish private investors as respondents. The results indicate that financial performance of the SRI mutual fund and social, environmental, and ethical quality are important predictors of customer satisfaction in different ways. The study highlights the notion that if customers are satisfied with how the SRI mutual fund works with SEE issues, customers may be more likely to invest (and re-invest) in SRI, thus making a difference on a larger scale and in the longer term concerning sustainability issues. This paper represents one of the first attempts to study the SRI investors and motives behind this specific consumer behavior. As such it utilizes a consumer perspec¬tive on CSR issues in that it approaches both the demand side (consumer demand) and supply side (capital investments) of the financial system. Further research from this perspective is likely to add to our knowledge on how consumers can engage as private investors in CSR issues.

  • 35. Nilsson, Jonas
    et al.
    Jansson, Johan
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration. Lund University School of Economics and Management, Sweden.
    Hed Vall, Gabriella
    Modig, Frida
    The importance of market and entrepreneurial strategic orientations among companies committed to sustainability values and practices2018In: Business strategies for sustainability / [ed] Helen Borland, Adam Lindgreen, François Maon, Joëlle Vanhamme, Véronique Ambrosini, Beatriz Palacios Florencio, Abingdon: Routledge, 2018, 1, p. 131-143Chapter in book (Refereed)
    Abstract [en]

    In the last few decades it has become ever clearer that humankind faces many serious environmental challenges. As the corporate sector has been identified as an important actor to address these challenges, understanding why certain companies choose to adopt sustainability initiatives, while others do not, is an important question. However, little previous research has addressed how sustainability is linked with core business strategies and concepts. In this chapter, we address this gap by highlighting how corporate strategic orientations relate to adherence to an ecological worldview and different measures of sustainability performance. Using an analytical framework where companies are classified according to their level of market and entrepreneurial orientation, we find that companies high in these orientations also display higher levels of integration of sustainability in corporate strategies and culture. The main implication of this study points to the importance of market and entrepreneurial strategic orientations among companies committed to sustainability values and practices.

  • 36.
    Nilsson, Jonas
    et al.
    School of Business, Economics, and Law, University of Gothenburg, Sweden..
    Jansson, Johan
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    Isberg, Sofia
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    Anna-Carin, Nordvall
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    Customer satisfaction with socially responsible investing initiatives: the influence of perceived financial and non-financial quality2014In: Journal of Financial Services Marketing, ISSN 1363-0539, E-ISSN 1479-1846, Vol. 19, no 4, p. 265-276Article in journal (Refereed)
    Abstract [en]

    During the last decade, socially responsible investment (SRI) initiatives have grown to become a mainstream financial service in many countries. However, to date, only a few studies focus on understanding the final investor of such initiatives. This article focuses on one particularly overlooked aspect of SRI behavior; that of customer post-purchase satisfaction. A theoretical model of satisfaction with SRI-profiled mutual funds is developed and tested. The results indicate that perceived financial performance of the SRI-profiled mutual fund is the most important predictor of customer satisfaction. However, perceived environmental, social and governance (ESG) performance also had a positive impact on satisfaction for the SRI mutual fund. On the basis of these results, it is argued that although ESG quality is important to customers, marketers of SRI initiatives should primarily focus on the conventional quality attributes such as financial performance, as a good ESG record alone is unlikely to generate customer satisfaction.

  • 37.
    Nilsson, Jonas
    et al.
    Umeå University, Faculty of Social Sciences, Umeå School of Business.
    Jansson, Johan
    Umeå University, Faculty of Social Sciences, Umeå School of Business.
    Isberg, Sofia
    Umeå University, Faculty of Social Sciences, Umeå School of Business.
    Nordvall, Anna-Carin
    Umeå University, Faculty of Social Sciences, Umeå School of Business.
    Determinants of customer satisfaction with socially responsible investments: The influence of ethical quality perceptions and perceived financial return2010Manuscript (preprint) (Other academic)
    Abstract [en]

    The availability and marketing of products and services positioned as socially or environmentally responsible has grown significantly during the last few decades. Much of the previous research within this area has focused on what leads customers to purchase products and services that fill certain social, ethical and environmental (SEE) criteria. However, while research has focused on the initiation and the actual purchase of these products and services, literature on how satisfied customers are after the purchase has largely been neglected. To address this gap in the literature, this study examines how a set of technical and functional quality attributes contribute to customer satisfaction in a socially responsible investment (SRI) setting. The results indicate that perceived financial performance of the SRI profiled mutual fund is the most important predictor of customer satisfaction. However, perceived social, ethical, and environmental performance also had a positive impact on satisfaction for the SRI mutual fund. Based on these results, it is argued that, although SEE quality is important to customers, marketers of SEE profiled products are advised to focus on the conventional quality attributes such as financial performance, as a good SEE record alone is unlikely to generate customer satisfaction.

  • 38.
    Nordlund, Annika
    et al.
    Umeå University, Faculty of Social Sciences, Department of Psychology. Umeå University, Faculty of Social Sciences, Department of Geography and Economic History, Economic and social geography, Transportation Research Unit (TRUM).
    Jansson, Johan
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration. Umeå University, Faculty of Social Sciences, Department of Geography and Economic History, Economic and social geography, Transportation Research Unit (TRUM). Lund University School of Economics and Management, Sweden.
    Westin, Kerstin
    Umeå University, Faculty of Social Sciences, Department of Geography and Economic History, Economic and social geography, Transportation Research Unit (TRUM).
    Acceptability of electric vehicle aimed measures: effects of norm activation, perceived justice and effectiveness2018In: Transportation Research Part A: Policy and Practice, ISSN 0965-8564, E-ISSN 1879-2375, Vol. 117, p. 205-213Article in journal (Refereed)
    Abstract [en]

    In this study a model was applied on consumer acceptance of commonly implemented EV focused measures. The model is based on a norm-activation process as defined in the Value-Belief-Norm theory and the Norm-Activation Model. The study was based on a questionnaire survey study on three groups of car owners; conventional fossil fuel vehicle owners (CV, n = 312, owners of vehicles run on alternative fuels except electricity (AFVnon-electric, n = 386), and owners of some form of electric vehicle (EV, n = 494). The results indicate that activating a personal normative reasoning in people can have a positive influence on the level of acceptance of EV aimed policy measures. It is important that policy makers develop policies that are perceived as just and effective, which as a consequence are then more acceptable to citizens.

  • 39.
    Nordlund, Annika
    et al.
    Umeå University, Faculty of Social Sciences, Department of Psychology. Umeå University, Faculty of Social Sciences, Department of Geography and Economic History, Economic and social geography, Transportation Research Unit (TRUM).
    Jansson, Johan
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration. Umeå University, Faculty of Social Sciences, Department of Geography and Economic History, Economic and social geography, Transportation Research Unit (TRUM).
    Westin, Kerstin
    Umeå University, Faculty of Social Sciences, Department of Geography and Economic History, Economic and social geography, Transportation Research Unit (TRUM).
    New Transportation Technology: Norm Activation Processes and the Intention to Switch to an Electric/Hybrid Vehicle2016In: Transport Research Arena TRA2016, Elsevier, 2016, Vol. 14, p. 2527-2536Conference paper (Refereed)
    Abstract [en]

    Since humans' activities contribute to climate change it is important to change behavior. Switching to a hybrid/plugin/electric vehicle (HEV/PHEV/EV) for personal transport can be one way. In this study the intention to switch to a HEV/PHEV/EV is studied from the theoretical framework of the moral norm-activation theory of altruism (Schwartz, 1977) and the Value-Belief-Norm (VBN) Theory of environmentalism (Stern et al., 1999). Data was collected using a survey to three groups, alternative fuel vehicle owners (AFV, mainly E85/ethanol), fossil fuel vehicle owners (conventional vehicles, CV), and hybrid/plugin/electric vehicle owners (HEV/PHEV/EV). A SEM model was proposed, and tested on the subsamples of CV and AFV owners, of a hierarchical process of influence from the more general (e.g. values) to the more specific (e.g. beliefs, norms) and finally the intention. The results supported the proposed norm-activation model and showed that problem awareness was more influential in the AFV than in the CV group. In addition, a comparison between the three subgroups (CV, AFV and HEV/PHEV/EV) showed that HEV/PHEV/EV owners differed significantly from CV and AFV owners, in that they were more open to change, less conservative, showed a higher problem awareness, self-efficacy, and a stronger personal norm. The results from this study may have implications for future work of increasing the number of electric vehicles on the roads and thereby contribute to less direct emissions from car traffic.

  • 40.
    Rezvani, Zeinab
    et al.
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    Jansson, Johan
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    Cause I’m Feeling Good! The Influence of Anticipated Emotions on Consumer Pro-environmental Behavior2016In: Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress / [ed] Petruzzellis, Luca; Winer, Russell S., Springer, 2016, p. 117-125Conference paper (Refereed)
    Abstract [en]

    Although consumers express environmental attitudes, the pro-environmental behaviors are not dominant. Despite the benefits of sustainable technologies in reducing the environmental impacts of consumption, consumer adoption of these technologies is very slow to take off. We propose an integrated approach for investigating the effect of consumer anticipated emotions and moral norms on consumer adoption of a sustainable technology (electric vehicles). 576 Swedish car drivers participated in an online survey during winter of 2013. Our findings suggest that anticipated emotions directly influence consumer adoption intentions and the effect of moral norms on behavioral intentions is mediated by the anticipated emotions. The findings have implications for policymakers and car producers in promoting the zero emission transportation. We suggest communicating the positive emotions related to driving an electric vehicle and use of emotions in cars' energy labelling.

  • 41.
    Rezvani, Zeinab
    et al.
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    Jansson, Johan
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    Bengtsson, Maria
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    Antecedents to and consequences of consumer’s hedonic goals related to pro-environmental behaviors2015Conference paper (Refereed)
    Abstract [en]

    Consumer's anticipated emotions have been shown to impact behavioral intentions. Moreover, consumer's anticipated emotions are argued to be influenced by the appraisals of the consumption situation. Understanding these appraisals can clarify some of the reasons underlying different anticipated emotions. Previous research demonstrate associations between positive (i.e., pride, joy) and negative (i.e., guilt, shame) anticipated emotions with consumer's intention for pro-environmental behavior. However, in previous studies, antecedents to consumer's anticipated emotions have been overlooked. This paper contributes in investigating the antecedents and consequences of anticipated emotions in consumer pro-environmental behavior and consequently provides implications for designing communication, education and policy for encouraging consumer's willingness for pro-environmental behavior. Utilizing Izard's (1977) Differential Emotions Scale, this paper examines the relationship between a set of positive and negative anticipated emotions and consumer intentions to adopt a pro-environmental behavior (here adoption of electric vehicles). Moreover, the relation of anticipated emotions with a set of attitudinal factors, adopted from Stern (2000), as the antecedents to the anticipated emotions, is studied. Utilizing a questionnaire (N = 576), and structural equation modeling, we find a significant relationship between consumers' attitude towards electric vehicles and their anticipated emotions. A significant relationship between consumers' attitude towards environmental impacts of driving and anticipated emotions is also found. Positive anticipated emotions are significant predictors of consumers' intentions to adopt electric vehicles.

  • 42.
    Rezvani, Zeinab
    et al.
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    Jansson, Johan
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration. Lund University School ofEconomics and Management, Lund University, Lund, Sweden.
    Bengtsson, Maria
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    Cause I'll Feel Good!: An Investigation into the Effects of Anticipated Emotions and Personal Moral Norms on Consumer Pro-environmental Behavior2017In: Journal of Promotion Management, ISSN 1049-6491, E-ISSN 1540-7594, Vol. 23, no 1, p. 163-183Article in journal (Refereed)
    Abstract [en]

    Anticipated emotions and moral norms have previously been found to influence consumer adoption of pro-environmental products in different ways. However norms and emotions have seldom been combined in order to understand their relations in motivating consumers to adopt sustainable products. Despite the environmental benefits of sustainable products, consumer adoption is slow to take off. Utilizing data from an online survey (N=576), this study finds that anticipated emotions directly influence consumer adoption and the effect of moral norms is mediated by the anticipated emotions. This study extends the norm activation model and implies communicating positive emotions for promoting sustainable products.

  • 43.
    Rezvani, Zeinab
    et al.
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    Jansson, Johan
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    Bengtsson, Maria
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    Consumer Adoption of High-Involvement Sustainable Products: Exploring the Interplay of Gain, Normative, and Hedonic Motivations and the Role of Perceived Social NormManuscript (preprint) (Other academic)
    Abstract [en]

    Recent conceptual studies identify gain, normative, and hedonic factors as three categories of motivation of consumer pro-environmental behavior. However, empirical understanding of how these motivations interact and affect pro-environmental behavior is limited. This study is based on a survey of car owners in Sweden and utilizes structural equation modeling to analyze the data. The empirical findings show that consumers’ hedonic motivations mediate the effect of normative and gain motivations on pro-environmental behavioral intentions. For consumers who perceive high social norms with regard to sustainable consumption, the direct effect of hedonic motivations on behavioral intention is stronger and the direct effect of gain motivations is insignificant. The business strategy implications point to targeting consumers who perceive high social norms in relation to pro-environmental behavior and communicating the hedonic and normative aspects of pro-environmental behaviors.

  • 44.
    Rezvani, Zeinab
    et al.
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration. Department of Sociology, Environmental and Business Economics, University of Southern Denmark, Esbjerg, Denmark.
    Jansson, Johan
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration. Lund University School of Economics and Management, Lund, Sweden.
    Bengtsson, Maria
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    Consumer motivations for sustainable consumption: the interaction of gain, normative and hedonic motivations on electric vehicle adoption2018In: Business Strategy and the Environment, ISSN 0964-4733, E-ISSN 1099-0836, Vol. 27, no 8, p. 1272-1283Article in journal (Refereed)
    Abstract [en]

    Recent conceptual studies identify gain, normative and hedonic factors as three categories of motivations of consumer proenvironmental behavior. However, empirical understanding of how these motivations interact and affect proenvironmental behavior is limited. This study is based on a survey of car owners in Sweden (N = 573) and uses structural equation modeling to analyze the data. The empirical findings point to the importance of all three motivations (gain, normative and hedonic) in consumer electric vehicle adoption intentions. Furthermore, for consumers who perceive high social norms regarding sustainable consumption, the direct effect of hedonic motivations on behavioral intention is stronger, and the direct effect of gain motivations is insignificant. The business strategy implications indicate that targeting consumers who perceive high social norms in relation to proenvironmental behavior and communicating the hedonic and normative aspects of proenvironmental behaviors to this group might be more effective than general mass communication.

  • 45.
    Rezvani, Zeinab
    et al.
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    Jansson, Johan
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    Bengtsson, Maria
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    Exploring the interplay of consumers’ gain, hedonic and normative goals and the role of perceived social norm related to pro-environmental behavioral intentions2016In: 45th European Marketing Academy Conference (EMAC), May 24-27, Oslo, Norway, 2016Conference paper (Other academic)
    Abstract [en]

    Recent literature review studies identify gain, hedonic and normative goals as three categories of motives for pro-environmental behavior. However, empirical understanding of how these categories of goals interact and affect the pro-environmental behavior is lacking. Moreover, the influence of perceived social norms, as a situational factor, on the relationship of goals and behavioral intention has not been explored. The empirical findings of this study show that consumers’ hedonic goals partially mediate the effect of normative and gain goals on pro-environmental behavioral intentions. For consumers who perceive high social norms, the direct effect of hedonic goals on behavioral intention is stronger and the direct effect of gain goals is insignificant. The results highlight targeting consumers who perceive high social norms with regard to pro-environmental behavior and communicating the hedonic and normative aspects of pro-environmental behaviors.

  • 46.
    Rezvani, Zeinab
    et al.
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    Jansson, Johan
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    Bodin, Jan
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    Advances in consumer electric vehicle adoption research: a review and research agenda2015In: Transportation Research Part D: Transport and Environment, ISSN 1361-9209, E-ISSN 1879-2340, Vol. 34, p. 122-136Article in journal (Refereed)
    Abstract [en]

    In spite of the purported positive environmental consequences of electrifying the light duty vehicle fleet, the number of electric vehicles (EVs) in use is still insignificant. One reason for the modest adoption figures is that the mass acceptance of EVs to a large extent is reliant on consumers’ perception of EVs. This paper presents a comprehensive overview of the drivers for and barriers against consumer adoption of plug-in EVs, as well as an overview of the theoretical perspectives that have been utilized for understanding consumer intentions and adoption behavior towards EVs. In addition, we identify gaps and limitations in existing research and suggest areas in which future research would be able to contribute.

  • 47.
    Rezvani, Zeinab
    et al.
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    Jansson, Johan
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    Jan, Bodin
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    Consumer EV Adoption Research: A Review and Research Agenda2013Conference paper (Refereed)
  • 48.
    Stål, Herman I.
    et al.
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    Jansson, Johan
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE). School of Economics and Management, Lund University.
    Sustainable consumption and value propositions: exploring product–service system practices among Swedish fashion firms2017In: Sustainable Development, ISSN 0968-0802, E-ISSN 1099-1719, Vol. 25, no 6, p. 546-558Article in journal (Refereed)
    Abstract [en]

    Since sustainable consumption (SC) research focuses primarily on consumer purchasing behaviors, there is a gap regarding how firms attempt to shape sustainable consumption in practice. Utilizing nine case studies, this gap is addressed by exploring the use of value propositions entailing product–service systems among Swedish fashion firms. The value propositions in use by the firms suggest that sustainable consumption may be extending beyond purchase to also include aspects of use and disposal, suggesting new reciprocal responsibilities for firms and consumers. Similarities are found in what elements firms incorporate in their value propositions (i.e. more sustainable textiles, repair and take-back systems), but differences in how these are elaborated, testifying to the inter-organizational dynamics that embed practices. The paper ends with the specific caution that take-back systems may send illusionary signals regarding recycling that legitimize increased consumption and further accelerate material throughput, which would be at odds with notions of strong sustainable consumption.

    The full text will be freely available from 2019-12-14 00:00
  • 49.
    Westin, Kerstin
    et al.
    Umeå University, Faculty of Social Sciences, Department of Geography and Economic History, Economic and social geography, Transportation Research Unit (TRUM).
    Jansson, Johan
    Umeå University, Faculty of Social Sciences, Department of Geography and Economic History, Economic and social geography, Transportation Research Unit (TRUM). Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE). Lund University School of Economics and Management, Sweden.
    Nordlund, Annika
    Umeå University, Faculty of Social Sciences, Department of Geography and Economic History, Economic and social geography, Transportation Research Unit (TRUM). Umeå University, Faculty of Social Sciences, Department of Psychology.
    The importance of socio-demographic characteristics, geographic setting, and attitudes for adoption of electric vehicles in Sweden2018In: Travel Behaviour & Society, ISSN 2214-367X, E-ISSN 2214-3688, Vol. 13, p. 118-127Article in journal (Refereed)
    Abstract [en]

    Although the number of different types of EVs is increasing, they still constitute only a small share of the total vehicle market. There are a number of barriers to car owners' adoption of an EV: travel needs, charging infrastructure, the individual car owner's socio-economic characteristics, attitudinal factors, and environmental concern. In this study, the characteristics and geographic location of all private car owners in Sweden (N = 4,447,118) are charted. Through analysis of survey data (N = 1192), the importance of socio-demographic attributes, geographic conditions, car interest, personal and social norms, and environmental concern is estimated. Mapping EV ownership shows that, so far, EV adoption has mainly occurred in metropolitan areas and also to some extent in hotspots outside the metropolitan areas, and that these hotspots are tourist regions that may be exposed to EVs via, for example, Norwegian tourists in the Swedish case. Logistic regression analyses show that age and education level have positive impacts on EV ownership. Residential area also has an influence to some extent, pointing to a slight neighborhood effect in EV adoption. However, the most important factor influencing EV ownership is the individual's personal norms. In addition to showcasing EV adoption patterns in Sweden, the contribution of this study is to point to the importance of the attitudinal factor of personal norm even when geographical conditions and socio-demographic characteristics are controlled for. Implications of the findings are discussed.

  • 50.
    Zeinab, Rezvani
    et al.
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    Jansson, Johan
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    A car owner perspective on the fossil fuel independent car fleet policy in Sweden2014In: In Proceedings of the 20th Annual International Sustainable Development Research Conference (AISDRC), 18-20 June, Trondheim, Norway, 2014Conference paper (Refereed)
1 - 50 of 50
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