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  • 1.
    Biedenbach, Galina
    et al.
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    Manzhynski, Siarhei
    Belarusian State Technological University, Belarus .
    Internal branding and sustainability: investigating perceptions of employees2016In: Journal of Product & Brand Management, ISSN 1061-0421, ISSN 2, Vol. 25, no 3, p. 296-306Article in journal (Refereed)
    Abstract [en]

    The purpose of this study is to investigate perceptual differences between employees characterized by various levels of internal brand commitment and sustainability importance. The study was conducted among employees of industrial companies operating in Belarus. 238 responses were analyzed by using the K-means cluster analysis. The ANOVA was applied for evaluating differences between the three identified clusters. Based on internal brand commitment and sustainability importance, the study identifies three alternative clusters of employees: (1) uncommitted sustainability laggards, (2) committed sustainability followers, and (3) committed sustainability leaders. The results show that the three clusters differ in regard to the main determinants of internal brand commitment, which are brand orientation, internal brand knowledge, and internal brand involvement. The findings demonstrate significant perceptual differences between the three clusters regarding their evaluations of a company’s sustainability performance. The assessment of sustainability performance focuses on sustainability objectives, sustainability policies, and sustainability decision-making and disclosure. The study makes a theoretical contribution to research on internal branding and sustainability by examining the potential interrelationships between internal branding strategies and sustainability performance.

  • 2.
    Biedenbach, Galina
    et al.
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    Manzhynski, Siarhei
    Belarusian State Technological University.
    Sustainability and internal brand commitment: An empirical investigation in a transition economy2015In: EMAC 2015: Collaboration in Research, EMAC , 2015, p. 158-158Conference paper (Other academic)
    Abstract [en]

    The successful implementation of sustainability initiatives throughout a company can positively influence business performance, especially in complex conditions of transition economies, such as Belarus. Nevertheless, prior studies provide limited evidence regarding the relationships between employees’ perceptions about company’s sustainability performance and the relevant determinants of their behavior. The main purpose of this study is to investigate the impact of company’s sustainability performance on employees’ job satisfaction, work meaningfulness and consequently their internal brand commitment in a transition economy. The findings demonstrate significant causal effects between the four dimensions of sustainability performance, and positive effects of job satisfaction and work meaningfulness on internal brand commitment.

  • 3.
    Biedenbach, Galina
    et al.
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    Manzhynski, Siarhei
    Belarusian State Technological University.
    Sustainability and internal branding: investigating perceptions of employees in industrial markets2015In: Book of Abstracts from the 10th Global Brand Conference of Brand, Identity and Corporate Reputation SIG, Academy of Marketing, 2015, 2015, p. 15-18Conference paper (Other academic)
    Abstract [en]

    The main purpose of this study is to investigate the relationships between employees’ perceptions of sustainability performance and their internal brand commitment in industrial markets. The study was conducted among employees holding top and middle management positions in industrial companies in Belarus. 238 responses were analyzed by using the independent samples t-test, and the K-means cluster analysis. ANOVA was utilized for evaluating the differences between the three identified clusters. The findings of this study indicate the presence of significant differences in perceptions of employees assigning various degrees of importance to sustainability in relation to their evaluations of company’s sustainability performance and the key determinants of internal brand commitment. Furthermore, the study assesses the profiles of three alternative clusters of employees characterized by various degrees of importance assigned to sustainability, and by different levels of internal brand commitment. The study proposes practical recommendations for marketing managers and HR managers on how to utilize internal branding for enhancing awareness of employees about the importance of sustainability, and for facilitating positive perceptions about sustainability performance of their respective companies.

  • 4.
    Manzhynski, Siarhei
    et al.
    Belarussian State Technological University.
    Figge, Frank
    Kedge Business School.
    Hassel, Lars G.
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE).
    Sustainable value creation of nine countries of the Baltic region: value, changes and drivers2015In: Journal of Cleaner Production, ISSN 0959-6526, E-ISSN 1879-1786, Vol. 108, p. 637-646Article in journal (Refereed)
    Abstract [en]

    The Baltic region comprises countries of great diversity. They have in common that they all face the challenge to combine a sound economic development with the stewardship for their environmental, social and economic resources. Using the Sustainable Value approach we first analyse their overall sustainability performance. We then further develop the value drivers of Sustainable Value to enhance the explanatory power of our analysis. We find that there are significant differences between countries. We show both conceptually and using our examples that there is no unambiguous link between economic growth, environmental and social stewardship and the efficient use of resources.

  • 5.
    Manzhynski, Siarhei
    et al.
    Belarusian State Technological University.
    Hassel, Lars G
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    Sustainability as a Business Model2014In: Resilience - The New research Frontier: Proceedings of the 20th Annual International Sustainable Development Research Conference, Glöshaugen, Norway: the International Sustainable Development Research Society (ISDRS) , 2014, p. 430-438Conference paper (Other academic)
    Abstract [en]

    Environmental sustainability is becoming a key driver for business innovation and new business models. First movers can exploit business opportunities and gain a competitive advantage. Policy makers can foster sustainable development. But what are the roles of policy makers in a transition economy like Belarus? And how aware are Belarusian companies of this new opportunity? In developed markets the business case for sustainability is relevant from a theoretical and practical perspective. Transition economies have many additional economic challenges and many executives perceive sustainability requirements to be a burden and too expensive. What kind of regulation and incentives are available for CEOs, policy makers and other stakeholders in Belarus to improve innovative processes for sustainable development? Based on survey results and empirical analysis we identify the main obstacles that hinder sustainability orientation in Belarus: weak awareness among key stakeholders regarding the potential benefits of and incentives for a sustainable business model; the absence or failure of environmental social and governance factors in strategic and operative plans; and uncertainty over how future economic policy can contribute to sustainable development. Experience from developed countries shows that a possible way to achieve high innovative activities for Belarus and other transition countries is to promote sustainable business models combined with regulatory measures. The essential benefits and measures of this transformation are also considered in the paper.

  • 6.
    Manzhynski, Siarhei
    et al.
    Belarusian State Technological University, Department of Economics and Plant Management, Belarus.
    Siniak, Nikolai
    Belarusian State Technological University.
    Źróbek-Różańska, Alina
    University of Warmia and Mazury in Olsztyn.
    Źróbek, Sabina
    University of Warmia and Mazury in Olsztyn.
    Sustainability performance in the Baltic Sea region2016In: Land use policy, ISSN 0264-8377, E-ISSN 1873-5754, Vol. 57, p. 489-498Article in journal (Refereed)
    Abstract [en]

    The importance of sustainable development issues requires the engagement of all stakeholders in decision-making processes, as well as developing tactics and strategies. The complexity of this task increases on regional and international levels, where a huge amount of interests intersect or even contradict each other. To develop proper policy measures towards sustainability, it is essential to use appropriate performance assessment. Regardless of the existence of some macro estimation methods, vast gaps in practical use still remain. In this paper, a set of methods for assessing the sustainability performance of countries is outlined and discussed. The main advantages and weaknesses of the prevalent approaches are considered. Using available statistical data from open sources, sustainability performance assessment in countries within the Baltic Sea Region in the years 2005–2010 is carried out according to different methods and discussed, thus obtaining the profile of sustainability performance for countries in the Baltic Sea Region. The results of the calculations may be used for sharing with communities, detecting sustainability gaps in the countries’ economies, substantiating national and regional sustainable development strategies, and analyzing the investment attractiveness of the given region.

  • 7.
    Manzhynski, Siarhei
    et al.
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE).
    Źróbek, Sabina
    Batura, Olga
    Zysk, Elżbieta
    Why the market value of residential premises and the costs of its purchase differ: the examples of Belarus and Poland2018In: Land use policy, ISSN 0264-8377, E-ISSN 1873-5754, Vol. 71, p. 530-539Article in journal (Refereed)
    Abstract [en]

    The purpose of this study is to investigate features of transaction costs (fees and taxes) regarding real estate deals and to analyze transaction costs in the real estate market in emerging and established economies in order to research the link between the extent of market development and transaction costs. The authors’ methodological approach to estimation of transaction costs consists of qualitative and quantitative stages and is based on descriptive, normative and statistical information, which allows estimation and comparison of transaction costs as well as their structure and sources of occurrence by types. The two cases were chosen for practical implementation of the method: a transition economy of Belarus and a relatively established market economy of Poland. In order to measure transaction costs, the authors use the example of a residential property in order to provide a comparable basis for further analysis. Application of the method to the most prevalent pattern of real estate deals shows sufficient comparability of transaction costs (ca. 2.5%) and a slight difference (ca. 4%) caused by the absence of transaction tax in Belarus.

  • 8.
    Źróbek, Sabina
    et al.
    University of Warmia and Mazury in Olsztyn, Poland .
    Manzhynski, Siarhei
    Belarusian State Technological University, Minsk, Belarus.
    Zysk, Elżbieta
    University of Warmia and Mazury in Olsztyn, Poland .
    Rassokha, Yauheni
    Belarusian State Technological University, Minsk, Belarus .
    Some Aspects of Local Real Estate Taxes as an Instrument of Land Use Management2016In: Real Estate Management and Valuation, ISSN 1733-2478, Vol. 24, no 3, p. 93-105Article in journal (Refereed)
    Abstract [en]

    Economic and financial instruments are a very important group of tools for supporting local entrepreneurship. The broadest group among them are local taxes. Real estate taxes are considered by local governments, on the one hand, as a tool for promoting the effective development of real estate, and on the other, as a reliable source of income to the local budget.

    The functioning of every tax system can be analyzed by applying different criteria. The most typically evaluated criteria are economic efficiency, equity, transparency, collectability, and revenue production. These criteria are often in conflict with one another, one of the reasons for this fact being, according to the research conducted by the authors of this paper, the base of taxation. It is generally believed that the value of real property is a much more reliable tax basis than its size.

    It was our intention to verify this opinion. Having reviewed the available literature and thoroughly analyzed the Polish and Belarussian real estate tax systems, we concluded that the first of the two systems have no definite advantages over the other. For example, the ad valorem tax better stimulates intensive use of land, but, on the other hand, may negatively affect its sustainable development. The main reason for this fact is the specificity of real estate as the object of taxation. The object of taxation exists regardless of its economic state and performance, thus taxes have to be paid whether or not there is any income or profit. Given the nature and possible functions of real estate and the priorities of local authorities, the concept of just taxation is also socially relative.

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