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  • 1.
    Wikström, Joakim
    Umeå University, Faculty of Arts, Department of culture and media studies.
    #Bomber och #Granater!: En fallstudie över Dagens Nyheters roll i #Tintingate2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this essay is to look at how a newsroom discusses before a publication that is suspected to get a big response on social media sites and also how the journalists reacts towards that response. To reach that purpose I conducted a case study of a news item which had gotten a lot of response on social media. A librarian in Sweden wanted to remove the Tintin comics from a youth library because of racist content. Dagens Nyheter was the first news media to print this news item and I therefore chose to interview three people involved from that paper. A media strategist, who was critical to Dagens Nyheters reporting, was also interviewed to get an outsiders perspective. Qualitative interviews were chosen as they were believed to be the best way to reach the purpose of the essay. The theories used to answer the purpose of the essay were the following: news values, news reporting, objectivity and social media. In the essay I came to the conclusion that neither of the parties had precisely the right point of view and that the answer to the question of how a news room should handle social media seemed to be somewhere in the middle of the two.

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