For a ski guide, updating on the ever-changing natural conditions and group dynamics is essential to stay safe and provide a good experience for clients. In this paper, we explore how guides update their understanding in the mountains. Our data arise out of a one-season participant ethnography of ski guiding in Norway. The research team had two authors collecting data, one as an “outsider” and another as an “insider”. We find that the work of a ski guide involves a process of monitoring, testing, and projecting. Complementing and challenging the avalanche literature, we find that ski guide decision-making is an embodied updating process rather than a cognitive one that happens at “decision points”. We highlight the implications of these findings both for guides and researchers.
Management implications:
Food and eating while travelling are important to, and an intrinsic part of, the holistictourism experience. However, in some tourism contexts, e.g., mountain hiking, groupsof tourists import their own food to the destination and thus distance themselves fromlocal food cultures. This study aimed to explore the sensemaking of mountain hikers in Arctic Sweden vis-à-vis their meal practices. Twelve hikers, engaged in medium to longdistance hiking were interviewed at different trailheads along the Kungsleden trail. Theinterviews were analyzed thematically and interpreted through a practice theoreticallens. Results showed that the eating event were negotiated through two distinctphenomena. Food consumption, as social motivated, and the physical attributesmediated by the environment. These phenomena were, when interpreted through asocial practice theoretical lens, conceived as parts of two, distinct, teleological end-projects structures within the practice. The teleological ends, pursued by the hikers,were that of energizing the body, and that of having an enjoyable experience. Howhikers’ make sense of their meals could have managerial implications for tourismdestination managers and local food entrepreneurs as it provides insight into thecontextual drivers of thus meals, thus facilitating engagement with a wider market.