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  • 301.
    Björnström, Marina
    et al.
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Lundmark, Maja
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Effective Events: A quantitative study analyzing if event marketing can help business students find a potential employer2016Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    The main object of this thesis is to study and explore if students at Umeå School of Business and Economics (USBE) can find potential employers though Event Marketing (EM). The authors will analyze EM as a tool for interaction and information, and if these tools will help students gain more knowledge about companies that can make them more interesting as potential employers. Previous research was found regarding both EM and Employer Branding (EB), however there was little research found on how they can be used together. There was also little research to be found from business students point of view since in both EM and EB the previous research had rather been done from a company standpoint. Therefore, with the aim to fill these research gaps the following research question was formulated:

    Does event marketing help business and economics students find potential employers?

    The study uses a deductive research design with a quantitative research strategy, and the data was collected using a self-completing questionnaire. The authors adopted objectivism and positivism as their research philosophical standpoints. The sample was drawn though multi-stage cluster sampling, the samples selected contained 384 students enrolled at USBE and 132 replies was received and analyzed. The questions in the online self-completing questionnaire were designed to measure variables such as information and interaction.

    Findings indicate that EM does help Umeå business and economics students find new potential employers. However, students do not feel that they learn that much about new companies, they do not feel that they are interacting with companies and they do not feel that they are gaining more knowledge about a company at an event.

    The findings contribute to the research field of business administration. Specifically, the merging of EB and EM and how it is perceived from a student´s point of view rather than from a company’s perspective. The students do believe that events are an effective way to meet companies, however the empirical results from event attendees show differently. The theories within the subject and the answers from students regarding if they believe in EM or not are counterintuitive. Therefore, this study opens up possibilities for future research.

  • 302.
    Björs, Jenny
    et al.
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Wallin, Angelica
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Svenska företag följer IFRS väl: En kvantitativ studie om nedskrivningar i börsnoterade svenska bolag med immateriella tillgångar2016Självständigt arbete på avancerad nivå (magisterexamen), 20 poäng / 30 hpStudentuppsats (Examensarbete)
  • 303. Bjørndalen, Simen
    et al.
    Akhtar Larsen, Kim-Rafiq
    Svanström, Tobias
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Rådgivningstjenester og revisjonskvalitet: en studie av 30 europeiske land2019Ingår i: Magma - Tidsskrift for økonomi og ledelse, ISSN 1500-0788, E-ISSN 1500-6069, nr 1, s. 65-79Artikel i tidskrift (Refereegranskat)
    Abstract [no]

    I denne artikkelen analyserer vi den tiltenkte effekten av revisjonsforordningen om begrensninger i honorar for rådgivningstjenester (537/2014/EU). 37 Den monetære begrensningen på rådgivningstjenester er satt til maksimalt 70 prosent av de siste tre års gjennomsnittlige honorar for lovpålagt revisjon. 38 Vi undersøker hvorvidt målsettingen om økt revisjonskvalitet gjennom reduserte rådgivningstjenester har stadfeste i empiri.

    Vi benytter estimerte skjønnsmessige periodiseringer som måleparameter på revisjonskvalitet, ettersom dette er et relevant mål på revisors evne til å begrense ekstreme og opportunistiske regnskapsvalg fra ledelsen (Myers mfl., 2003). For å beregne andelen av estimerte skjønnsmessige periodiseringer har vi benyttet Modified Jones Model, som gjennom empiri har vist seg å være blant de mest anerkjente og brukte som indikasjon på lav regnskapskvalitet (Dechow mfl., 1995). Vi deler inn tre ulike nivåer på estimerte skjønnsmessige periodiseringer: resultatøkende, reduserende og absolutt. Det som skiller denne studien fra tidligere forskning, er blant annet dens rekkevidde. Undersøkelsen gjennomføres for 30 land i Europa, i perioden 2009 til 2015. Som et eksplorativt bidrag deler vi inn i fem ulike strata basert på regnskapsteoretiske likheter mellom nasjonene, og sammenligner mot hovedmodellene. Videre undersøker vi også hvorvidt vårt datasett kan underbygge 70 prosent-grensen på honorar for rådgivningstjenester slik den er fastsatt i revisjonsforordningen.

    Vår analyse kan antyde at rådgivningstjenester påvirker revisjonskvalitet negativt. Dette innebærer at en økning i rådgivningstjenester indikerer synkende kvalitet på revisjonen som utføres. Videre kan våre funn tyde på at begrensningen på honorar for rådgivningstjenester antageligvis er satt for høyt.

  • 304.
    Blackestam, Andreas
    et al.
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Olofsson, Anton
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Environmental certification - why do companies seek it?: A comparative case study of ISO 14001 certified companies in Umeå2013Självständigt arbete på avancerad nivå (yrkesexamen), 20 poäng / 30 hpStudentuppsats (Examensarbete)
    Abstract [en]

    In modern times environmental matters have increased in importance and are being discussed more frequently, and especially in relation with company activity. One way of complying with modern standards for companies is to work with environmental management systems, and it has become quite normal for companies to certify their environmental management systems to a recognized environmental certification. Continuing on this, the purpose of our thesis is to gain a deeper understanding regarding and ultimately assess why it is that companies seek environmental certification. Additionally, we have developed a sub-purpose which is designed to help us gain a deeper understanding regarding the main purpose in a practical context. We will look at 5 production companies in Umeå that have implemented an environmental certification, specifically ISO 14001, and try to understand the reasoning behind choosing to become certified. We will also examine the environmental effectiveness of an ISO 14001 certified environmental management system.

    We have conducted a comparative case study with these 5 companies in Umeå. Our method of collecting primary data was to interview the companies with a qualitative semi-structured interviewing technique. In the empirical part of the thesis we focused on practically testing the theoretical material. Furthermore, we also analyzed secondary data received from the companies' websites and directly from the interviewees in order to assess the effectiveness of an ISO 14001 certified environmental management system in financial and environmental terms.

    Regarding the theoretical framework, we focus on two theories referred to as the legitimacy theory and the stakeholder theory, and these theories are used to explain organizational behavior. We also have theoretical material explaining the positives and negatives of environmental management systems, and also ISO 14001 certification and the reasons why companies can benefit from such certification.

    Our findings suggest that the matter of legitimacy, in combination with the stakeholder theory, affected all of the companies in one way or another when choosing to seek environmental certification. In what ways the companies were affected differed even though there were many similarities across the companies regarding their reasoning to become ISO 14001 certified. We also found that, despite collecting a lot of hard data illustrating the companies' environmental performance over recent years, it was difficult to directly link any improvements to ISO 14001. It was, however, stated that ISO 14001 certification for the environmental management systems did improve the overall quality and environmental focus and performance, but it is still difficult to assess this with much accuracy and certainty due to many contributing factors.

  • 305.
    Blackestam, Andreas
    et al.
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Setterqvist, Viktor
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Momentum Crashes in Sweden: NASDAQ OMX Stockholm from a Momentum Perspective2014Självständigt arbete på avancerad nivå (masterexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    Momentum, or the basic idea of the momentum effect in finance, is that there is a tendency for rising asset prices to continue rising, while the falling prices continue to fall. As such, a momentum strategy is based on the idea that previous returns will predict future returns. In order to follow this line of thought, a momentum strategy is generally based on buying past winners and taking short positions in past losers. This quantitative study addresses the phenomenon of momentum crashes, which is a moment in time when a momentum strategy fails, and past losers outperform past winners. In our study we are setting out to study the momentum crash phenomenon during the years of 2006-2012 on NASDAQ OMX Stockholm, focusing specifically on the Small- and Large Cap segments. As we intend to explore the concept of momentum crashes as thoroughly as possible, we will also be researching momentum itself during this time period, as these two concepts are inevitably intertwined. In order to do this, we will be applying commonly used portfolio construction methods used in previous momentum research. These portfolios will be based on past winners and past losers, and their performance will then be tracked for different lengths of time, which will allow us to identify points in time where momentum crashes have occurred.

    What we found in our research was that, while we gathered data indicative of momentum trends during our chosen time period, we could not prove that momentum existed to any statistically meaningful degree. As for momentum crashes, we identified many different points in time where the past-loser portfolios outperformed the past-winner portfolios, thus resulting in negative winner-minus-loser portfolios and momentum crashes. The most interesting aspect of these findings was that the highest frequencies of momentum crashes were found in the years of 2008 and 2009, where we made the most negative winner-minus-loser portfolio observations. This finding is in line with similar research on other populations, as momentum crashes are theorized to occur at a higher frequency during times of market stress and high volatility. Furthermore, we also made some interesting connections between our findings and behavioral finance; we identified certain patterns which could be indicative of a relationship between the two.

    As for the research gap and the ultimate contribution of this study, we have increased the knowledge, understanding and awareness of momentum crashes in Sweden, and we have shown during which times these are likely to occur in a Swedish context. Additionally, we have also increased the general knowledge of momentum by exploring it from a Swedish perspective.

  • 306.
    Blomberg, Sara
    et al.
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Busck, Maria
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    A Fair Chance to Know It’s Fair: A study of online communication within the field of Fair Trade consumption2013Självständigt arbete på avancerad nivå (yrkesexamen), 20 poäng / 30 hpStudentuppsats (Examensarbete)
    Abstract [en]

    The rise of ethical consumerism has contributed to that organisations increasingly include CSR policies in their business and marketing strategies. Consumers want to make more ethically based purchasing decisions, and are guided by organisations’ ethical claims and by product labels. However, there are many different ethical organisations and labels on the market today and consumers find it difficult to separate them and know what each of them stands for. Ethical consumerism stems from green consumerism and has contributed to the development and rise of the Fair Trade movement. The general idea of Fair Trade is to support producers in poor countries, and by purchasing Fair Trade products consumers can contribute to realising the Fair Trade objectives. Previous research has identified a gap between consumers’ attitudes and actual behaviour regarding Fair Trade consumption. Consumers clearly express a positive attitude towards the Fair Trade movement and Fair Trade products, but their attitudes are not reflected in actual purchases. Researchers suggest that the gap could depend on lack of information and proof that Fair Trade actually contribute to better working and living conditions of producers in poor countries, but this had not yet been investigated. Our main purpose with this degree project is to identify factors that could affect the attitude-behaviour gap, and more precisely how access to information affects the existing gap. Our conclusions and recommendations are providing valuable insights for Fair Trade and other ethical organisations and businesses that are part of ethical value chains. We therefore formulated the following research question:

    In what ways can Fair Trade certification organisations and retailers diminish consumers’ attitude-behaviour gap in Fair Trade consumption?

    In order to answer our research question, we formulated the following four sub-purposes; to investigate the dialogue between Fairtrade and consumers; to investigate how Fairtrade and retailers communicate and share information with each other; investigate retailers’ expected and perceived responsibility as part of the Fairtrade value chain; identify what factors consumers believe are important regarding Fairtrade and their Fairtrade consumption. Our study is delimited to Sweden and is based on content analysis of communication between Fairtrade Sweden, consumers and retailers, on Fairtrade Sweden's Facebook page. The study has both qualitative and quantitative characteristics, although focus is on qualitative data analysis. We collected a total number of 1671 posts and comments, where 357 were published by Fairtrade, 1215 by consumers and 99 by retailers and other businesses. All data were collected and categorised manually and copied into an excel sheet where each post and comment were coded. The analysis and discussion of our empirical findings are further based on theory within the fields of Fair Trade consumption, ethical and political consumerism, online communication, retail marketing and branding.

    The main findings from this research are that consumers view retailers as an important actor in the Fair Trade value chain. Consumers put high value in communication and cooperation between Fair Trade and retailers, but these two actors have not realised the advantages and opportunities of it. We have also observed that consumers seek to maximise utility and that the existing attitude-behaviour gap thereby is influenced by several factors. Branding and labelling within Fair Trade consumption are important for consumers' purchasing decisions. Although, we have observed that product brands that have the Fairtrade mark are perceived as more important than the Fairtrade brand itself. Consumers are loyal to brands and do not show a willingness to switch brands to buy a Fairtrade marked product. Moreover, Fair Trade consumption is influenced by other ethical and environmental concerns. Consumers want Fair Trade organisations to be ethical and also environmentally friendly at all stages and throughout the entire value chain.

  • 307.
    Blomquist, Tomas
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Strategic project management: One program and three partners2015Ingår i: Project Management Watch, Vol. 7, nr 2, s. 44-45Artikel i tidskrift (Övrig (populärvetenskap, debatt, mm))
  • 308.
    Blomquist, Tomas
    et al.
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Dehghanpour Farashah, Ali
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Thomas, Janice
    Athabasca University.
    Feeling good, being good and looking good: motivations for, and benefits from, project management certification2018Ingår i: International Journal of Project Management, ISSN 0263-7863, E-ISSN 1873-4634, Vol. 36, nr 3, s. 498-511Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Project management (PM) is one of many occupations following a path to professionalization that includes voluntary certification. It has been said that certification, and especially voluntary certification, can be seen as an approach to being good by improving our competence in the profession, or a means to looking good, essentially signaling the capabilities of the holder. Based on self-determination theory, we contribute to this discussion the notion of feeling good whereby certification provides a way to challenge one’s capabilities, provide self-actualization, and a sense of worth. Using two sets of survey responses, collected 10 years apart (2004 and 2014), we assess whether there are differences in the demographics of those seeking voluntary project management certification, and the motivations (expected benefits), and realized benefits associated with this certification, at these two points in time. Demographically, the people with certification and those not pursuing certification did not exhibit any significant differences in either time period. Analyses indicate that feeling good and being good are the main motivators but participants pursuing certification in 2014 reported lower levels of motivations and received more benefit than those in 2004. Comparing responses as to why professionals pursue voluntary PM certification across a decade span, gives us an indication of how these perceptions may be changing with the increased popularity of the certification. We compare these findings to similar studies examining other volunteer certifications and conclude by discussing the potential impact of these changes from the perspective of the individuals seeking certification, the occupation, and certifying organizations.

  • 309.
    Blomquist, Tomas
    et al.
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Dehghanpour Farashah, Ali
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Thomas, Janice
    Athabasca University.
    Project management self-efficacy as a predictor of project performance: Constructing and validating a domain-specific scale2016Ingår i: International Journal of Project Management, ISSN 0263-7863, E-ISSN 1873-4634, Vol. 34, nr 8, s. 1417-1432Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Measures of self-efficacy beliefs have been shown to be the best predictor of individual performance in many disciplines over 30 years. This makes measures of perceived self-efficacy a good indicator for those interested in hiring for, or improving specific skill sets. In project management, measuring the skill level of project managers is an important practical and academic question. Practically, hiring managers and program managers, needs an indicator of performance to help select the most appropriate project managers for each project. Academically, a common, established scale to measure project management self-efficacy would provide a tool for improving project management training and education, and increasing the comparability of research results across samples, industries and project results. This paper presents the construction and validation of a set of domain-specific, project management self-efficacy scales and provides evidence of its ability to predict project performance.

  • 310.
    Blomquist, Tomas
    et al.
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Hällgren, Markus
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Nilsson, Andreas
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Söderholm, Anders
    Mid Sweden University, Sweden.
    Project-as-practice: in search of project management research that matters2012Ingår i: IEEE Engineering Management Review, ISSN 0360-8581, E-ISSN 1937-4178, Vol. 40, nr 3, s. 88-103Artikel i tidskrift (Refereegranskat)
  • 311.
    Blomquist, Tomas
    et al.
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Isberg, Sofia
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Renström, Helena
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Interactive recycling: Service innovation in a green cluster2013Ingår i: Marketing management in geographically remote industrial clusters: Implications for business-to-consumer marketing / [ed] George Tesar, Jan Bodin, Singapore: World Scientific, 2013, s. 213-227Kapitel i bok, del av antologi (Refereegranskat)
  • 312.
    Blomquist, Tomas
    et al.
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Wåhlin, Nils
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Lundin, Rolf A.
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi. Jönköping International Business School.
    Grass Root Involvement in a Mega Program: Managing and Working in Project Society2017Ingår i: PM World Journal, ISSN 2330-4480, Vol. 6, nr 12Artikel i tidskrift (Övrig (populärvetenskap, debatt, mm))
  • 313.
    Blomqvist, Ingemar
    et al.
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Jonasson, Robert
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Social tillit och företagsförvärv: En kvantitativ studie om den sociala tillitens påverkan på synergieffekterna vid företagsförvärv2013Självständigt arbete på avancerad nivå (yrkesexamen), 20 poäng / 30 hpStudentuppsats (Examensarbete)
    Abstract [sv]

    Företagsförvärv har sedan länge varit ett sätt för företag att få tillgång till tillväxt utan att behöva växa organiskt. Företagsförvärv har längre varit ett ämne som forskare har studerat och då framförallt belyst huruvida företagsförvärv är något som ska bedrivas eller inte bedrivas och om de skapar synergieffekter eller inte. Dock har inte forskningen inom området tidigare riktat speciellt mycket fokus på människorna som är involverade i företagsförvärv. Vi har i denna studie försökt att belysa denna aspekt. Detta genom att studera den sociala tillitens påverkan på synergieffekter vid ett företagsförvärv.

    Syfte med denna studie har varit att undersöka om det finns något samband mellan synergieffekterna vid företagsförvärv och den sociala tilliten på kort respektive lång sikt, samt vilken inverkan landets utvecklingsnivå har för utfallet. Studien har genomförts på 21 länder och på en mängd olika företagsförvärv inom varje land som har genomförts mellan åren 2004-2008 och där ägarandelen efter förvärvet har varit hundraprocentiga.

    För att besvara denna studies problem så har en kvantitativ metod används. Genom regressionsanalyser har de teorier som studiens grundar sig på testats i empirin. Detta utifrån ett deduktivt angreppsätt.

    Resultatet från denna studie visar att det finns tendenser till att den sociala tilliten påverkar synergieffekterna vid företagsförvärv. Dock efter att regressionsmodellen har modulerats. Det visar sig även att störst påverkan har den sociala tilliten på kort sikt i länder med den högsta graden av utvecklingsnivå.

  • 314.
    Blomqvist, Malin
    et al.
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Ekström, Myran
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Keeping up to date: Incorporating social network sites and employer branding in recruitment processes2016Självständigt arbete på avancerad nivå (yrkesexamen), 20 poäng / 30 hpStudentuppsats (Examensarbete)
    Abstract [en]

    The use of social network sites (SNSs), such as Facebook and LinkedIn, by both organizations and the Swedish population is increasing. Previous publications in this research field lack empirical reinforcement and the empirical research that has been published often suggest a connection between recruitment via SNSs and employer branding. However, this connection has not yet been elaborated on or explained by previous research. Furthermore, both these research fields lack the insight of empirical studies conducted from a managerial point of view. The objective of this study is to contribute to these research fields by providing a holistic understanding about employer branding and SNSs role in recruitment processes from a managerial perspective. The recruitment process includes all activities from the origin of a vacant position to employing an applicant.

    To gain insight into this perspective, a qualitative study was conducted with the methodological stances constructionism and interpretivism. HR-managers at eight organizations with 200 employees or more located in the northern part of Sweden were interviewed. A thematic analysis, in line with the research approach with inductive characteristics, was used to analyze the qualitative data collected from conducting semi- structured interviews. The themes are based on regularly discussed aspects found in the empirical data. These themes are: “Employer Branding”, “Benefits“, “Barriers”, “Communication Channels” and “Implementation”. The fundamental aspect of succeeding with implementing SNSs as a recruitment tool was found to be a supportive management. This resulted in a framework being developed that describes necessary actions to take into consideration by the management to successfully implement SNSs as a recruitment tool. It was found that employer branding is closely interlinked with the attraction stage of a SNS recruitment process. Therefore, the framework also incorporates the findings regarding the benefits that a strong employer brand will have on the SNS recruitment process.

    This study provides theoretical insight of how SNSs are used to strengthen the employer brand in recruitment processes. The study also concluded that the interviewed organizations are in the early stages of implementing employer branding and SNSs in organizational contexts. The managerial perspective also provides an important theoretical contribution. Practical contributions include inspiration for how to design strategies to implement SNSs as a recruitment tool and an insight as to why it is important to adopt such strategies. 

  • 315.
    Boateng, Amma Serwah
    et al.
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Sargsyan, Narine
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Materialization and Management of Emergent Requirements of Key Stakeholders: A Case Study of Umeå Wastewater Treatment Plant Project2015Självständigt arbete på avancerad nivå (magisterexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    Stakeholder satisfaction has in the modern day, become an imperative criterion to achieve project success. Satisfaction of stakeholders’ requirements however is challenging because these requirements evolve as the project progresses. Previous research indicates that as stakeholders continuously interact with a project, they gain more information and new requirements or request for modifications are likely to emerge as a result of this increased intelligence. 

    Nonetheless, conventional project management elicits requirements from stakeholders at the onset of the project, and uses these pre-defined requests to design the project. This practice hinders the ability of stakeholders to influence the project as it advances, and ill equips managers to handle and implement stakeholder requirements that materialize at subsequent phases. It is therefore important to investigate how emergent requirements of stakeholders come about and how they are managed in practice. 

    The objective of this thesis is to answer the research question, “From the perspective of managers, in the Scandinavian management context, how do emergent requirements of key stakeholders materialize, and how are they managed?” by probing into the ways via which emergent requirement of stakeholders come about, and investigating how managers deal with these emergent requirement upon their occurrence. 

    This qualitative study was conducted in the Scandinavian region using semi-structured interviews. Five respondents in managerial positions of the Umeå wastewater treatment plant project participated in the research and data collected concerned materialization and management of emergent requirements that surfaced during different phases of the project. The resulting data was then analyzed with reference to previously established theoretical frameworks. 

    Results from this study confirm that, new or modified requirements and consequently, requests for changes do emerge at even the execution phase of projects, despite careful planning. These emergent requirements are traced to three different sources and are managed in different ways depending on the type of requirement, whether strategic and critical or minor.

  • 316.
    Bodin, Jan
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Software Development in a Remote Geographic Location: The Case of TextFlow2013Ingår i: Marketing Management in Geographically Remote Industrial Clusters: Implications for Business-to-Consumer Marketing / [ed] George Tesar & Jan Bodin, Singapore: World Scientific, 2013, 1, s. 437-450Kapitel i bok, del av antologi (Övrigt vetenskapligt)
  • 317.
    Boehnke, Anna-Lena
    et al.
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Spindler, Alexandra
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    The utilization of Project Management methods and tools in start-ups considering the influence of the entrepreneurs’ work background: A study on software development start-ups in Sweden2017Självständigt arbete på avancerad nivå (masterexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    This thesis aims to increase knowledge about the usage and relevance of Project Management (PM) methods and tools within start-up companies, with regard to the previous work experience of the entrepreneur. The underdeveloped connection of PM and entrepreneurship will be further explored by following the research question proposed below that guides the study.

    What PM methods and tools do entrepreneurs apply in the process of launching the business versus the operation of the start-up, especially considering their previous work experience and contact with PM?

    In order to answer the proposed research question and pursue the set objectives, the thesis is structured as follows. First, the methodology within this study is represented in theoretical and practical form in chapter 2 and 4. Furthermore, the theoretical context in the field is summarized in chapter 3. The topics of traditional PM and agile PM (APM) with their characteristics and tools are portrayed; especially the latter is extensively presented in chapter 3.2 due to the need of flexibility and adaptability in the highly dynamic business environment nowadays, as well as the strong connection between APM and the IT development sector. Existing theories about the topics of entrepreneurship and start-ups are described in the subsequent chapter, whereby a focus is set on the entrepreneur itself and his or her previous work experience. To summarize the existing theory in the fields of PM and entrepreneurship a conceptual framework was created by the researchers of this study in chapter 3.4, which also serves to represent the findings of the study in the concluding chapter.

    The empirical findings, which are presented in chapter 5, were organized in chronological order of the conducted semi-structured, qualitative interviews with software development start-ups in Sweden. Valuable results for the research areas of entrepreneurship and PM, as well as for the practical usage in those fields could be generated. The summarized results of this qualitative study are summarized and presented in chapter 6, titled empirical analysis. The authors found out that the majority of the contacted start-ups did not plan a lot in the launching phase of the business, in fact, they did not apply specific PM tools. While the business was growing, so did its complexity, which is why the need for applying PM tools became more present. Even though no clear connection between the previous work experience of the entrepreneur and the applied PM tools could be established, it was noticeable that prior exposure to PM made the entrepreneurs more aware of the methods and tools. They specifically looked for some and used them more knowingly. Further drivers for choosing a PM method and tools were recommendations and personal research. Next to the stage and scale of the business, especially the team size, the location of the team members and their familiarity with each other appeared to influence the decision on using specific tools tremendously. In general, it could be detected in this study, that the APM framework was commonly recognized as highly valuable for start-ups and many of the respondents already follow it or want to do so in the future. Moreover, primarily only one or very few tools were applied within the start-ups to not lose track of the business development and keep everything concise.

  • 318.
    Bohman, Anders
    et al.
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Johansson, Glenn
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Vilka är de mest beslutspåverkande motiven vid beslut om kapitalstruktur?: En kvantitativ studie av svenska onoterade fastighetsbolag2016Självständigt arbete på avancerad nivå (yrkesexamen), 20 poäng / 30 hpStudentuppsats (Examensarbete)
  • 319.
    Bohman, Håkan
    et al.
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Bränberg, Kenny
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Statistik.
    Lindberg, Erik
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Entrepreneurial education for creating an entrepreneurial mindset2014Ingår i: Education for Sustainable Develplment, 2014, s. 190-201Konferensbidrag (Refereegranskat)
  • 320.
    Bohner, Julia
    et al.
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Saadat, Daniel
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    En Bransch i Förändring: En fallstudie om hur Handelsbankens medarbetare påverkats av paradigmskiftet2018Självständigt arbete på avancerad nivå (yrkesexamen), 20 poäng / 30 hpStudentuppsats (Examensarbete)
    Abstract [sv]

    Introduktion: Det har under det senaste decenniet skett ett paradigmskifte i banksektorn med strukturella förändringar som nedläggningar av bankkontor, digitalisering av verksamheter och en ny konkurrenssituation. Handelsbanken har valt att bemöta paradigmskiftet genom en strategi som särskiljer sig från konkurrenternas. Strategin grundar sig i bankens värderingar om att vara lokal och digital. Studien kommer därför att undersöka hur medarbetarna upplever att deras arbetssituation har påverkats av bankens strategiska positionering i paradigmskiftet för att få en djupare förståelse för hur företagskultur kan inverka på medarbetares upplevelser.

    Syfte: Studien syftar till att skapa djupare förståelse för hur Handelsbankens företagskultur influerat medarbetarnas upplevelser av hur banken bemött paradigmskiftet i branschen för att därigenom bidra till kunskapsutvecklingen gällande hur företagskultur kan influera medarbetares upplevda arbetssituation vid omfattande branschförändringar.

    Teoretisk referensram: Den teoretiska referensramen bygger på litteratur och tidigare studier om företagskultur, arbetsdelning och personalledning; beskrivet både specifikt för kundorienterade företag och mer generellt. Då studien är av induktiv karaktär bidrar tidigare forskning med en övergripande förståelse för ämnet.

    Metod: Studien utförs med kvalitativ forskningsmetod och primärt en induktiv ansats. Urvalet är ett selektivt urval (purposive sample) med fokus på medarbetare på kontorsnivå. Fem medarbetare inom Handelsbankens kontorsrörelse, bankens COO samt CDO och vd:n på SKI har intervjuats med hjälp av semistrukturerade intervjuer. Intervjuresultatet har transkriberats, kodats och kategoriserats för att sedan analyseras.

    Resultat: Studiens resultat visar att Handelsbanken har en starkt förankrad företagskultur där medarbetarna i stor utsträckning delar gemensamma värderingar. Vidare har banken etablerat en tydlig organisationsidentitet som medarbetarna i hög grad relaterar till då de till exempel väljer att definiera sig som ”Handelsbankare” snarare än banktjänstemän. Studien visar även på att banken implementerat effektiva formella- och informella styrmedel för att motivera personalen till att arbeta i enlighet med företagets mål. Gällande medarbetarnas arbetssituation framkommer att banken är i behov av bättre och mer effektiva system då den administrativa arbetsbördan ökat genom paradigmskiftet i branschen och den valda strategin begränsar således medarbetarnas möjligheter att jobba proaktivt mot kund.

    Slutsats: Studien visar att paradigmskiftet i branschen har gett upphov till en upplevt försämrad arbetssituation för medarbetarna inom kontorsrörelsen genom ökad administrativ arbetsbörda, stress och krav på högre effektivitet per anställd. Då Handelsbankens strategiska positionering är i linje med dess starkt förankrade företagskultur och värderingar har denna negativa upplevelse till viss utsträckning motverkats genom att medarbetarna upplever ökad identifiering, stolthet och lojalitet.

  • 321.
    Bokharaei, Sahar
    et al.
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Olofsson, Anton
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Från insidan till utsidan: -en explorativ studie för att undersöka konsumenternas val av varumärke.2012Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [sv]

    Huvudfråga; Vad påverkar konsumenters val av premiumvarumärken inom produktkategorin outdoorkläder?

    När det gäller internationalisering av företag är det viktigt att besluten är väl underbyggda. Därför tror författarna att en förståelse av företaget kommer att bidra till rätt val av etableringsmetod. Detta är ett väl studerat område inom internationell handel och flertalet forskare försöker att besvara på frågorna; hur, varför och när?

     

    Metoden bestod av semistrukturerade intervjuer, vilka var kvalitativa, och observationer, vilka var kvantitativa. Anledningen var att försöka lära känna företagets möjligheter. Studien är gjord på uppdrag av ett företag som verkar inom outdoorbranschen. Företaget är nystartat och lanserade sin första kollektion under hösten 2011.

  • 322.
    Boman, Lisa
    et al.
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Åkerlund, Stina
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Exploring the role of gender: A study of the recruitment process within the private and financial sector in Sweden2013Självständigt arbete på avancerad nivå (yrkesexamen), 20 poäng / 30 hpStudentuppsats (Examensarbete)
    Abstract [en]

    Even though there are more women that attend, and graduate, from higher education in Sweden there are still few women on an executive level within companies. Hence, it is crucial to understand the recruitment process and its influence on the segregation on the labour market. Therefore, the aim of this research was:

     

    To explore gender structures within the recruitment process for positions on an executive level within the financial sector in Sweden.

     

    In order to fulfil the aim we formulated two sub-purposes that guided our choice of theories. They were; to explore executives’ viewpoint and experiences of the recruitment process with regards to gender and to identify criterions that recruiters values when evaluating applicants according to gender. The theories used are within the areas of the recruitment process, the homosocial theory of sex roles as well as theories regarding traits. Furthermore, the study is based on Swedish laws and regulations.

     

    A qualitative research approach was conducted. Two men were interviewed as well as three women on an executive level together with two female recruiters. In total, the qualitative research consists of seven semi-structured interviews that were analyzed by using the method of content analysis.

     

    The main conclusion of this study was that gender structures are highly present within the recruitment process and that they are active on three levels. Furthermore, the findings imply that both the recruiters and executives possess awareness about the gender structures and the respondents described the recruitment as a matching process which could contribute to preserving the gender distributions. The findings also display the significance of networks that might cause gender elimination for positions on an executive level. Lastly, the findings clearly demonstrate that stereotypes results in gender specific behaviours.

  • 323.
    Bonnedahl, Karl Johan
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Europas ekonomiska integration: Den inre marknadens konsekvenser för svenskt företagande2000Bok (Övrigt vetenskapligt)
  • 324.
    Bonnedahl, Karl Johan
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    From exploitation and expansion to evolutionary coexistence: a new realism for life beyond the Anthropocene2017Ingår i: Sustainability and peaceful coexistence for the Anthropocene / [ed] Pasi Heikkurinen, London: Routledge, 2017, s. 162-187Kapitel i bok, del av antologi (Övrigt vetenskapligt)
  • 325.
    Bonnedahl, Karl Johan
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Local Management of a Global Commons?: The Case of Climate Standard Development in the Swedish Food Sector2014Ingår i: International Journal of Business and Management, ISSN 1833-3850, E-ISSN 1833-8119, Vol. 9, nr 11, s. 31-47Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Focusing on climate change, this article discusses possibilities of a local approach to complex globalenvironmental problems. Due to failures of markets and international politics as strategies to govern theatmosphere, an alternative approach could be voluntary initiatives in which the complexity of the globalcommon-pool resource (CPR) is reduced. Assessing such an approach through a case study of food standarddevelopment in Sweden, the outcome is two-sided. By means of scientific explanations and stakeholder dialogue,standards were produced, but attentiveness to CPR management diminished as focus turned towards producerinterests and efficiency increasing measures. Although the climate issue was promoted, the outcome was farfrom the needed change and illustrates difficulties to deviate from prevailing priorities. In order to balance localinterests and power with global and intertemporal values, and reach absolute emission cuts, change in norms andgovernance on every level would be needed.

  • 326.
    Bonnedahl, Karl Johan
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Om avståndet till naturen och oviljan till hållbar konsumtion2015Ingår i: Organisation & samhälle, ISSN 2002-0287, nr 1, s. 26-30Artikel, forskningsöversikt (Övrigt vetenskapligt)
  • 327.
    Bonnedahl, Karl Johan
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Strategic implications of European economic integration: The relative importance of barrier categories2011Ingår i: European Journal of International Management, ISSN 1751-6757, E-ISSN 1751-6765, Vol. 5, nr 3, s. 235-252Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Investigating strategic implications of economic integration for firms, this paper presents and discusses a framework for assessment of barriers to intra-community competition. The case is the European internal market, from the perspective of Swedish SMEs. The dismantling of certain barriers as well as remaining barriers to intra-community transactions is acknowledged. Both circumstances influence competitive advantages on the domestic market and the need for resources and experience abroad. Opportunities and threats are related to the initial exposure to barriers of different categories: whether barriers build on political measures, market behaviour, culture or nature. Data from Swedish SMEs, including perceived distance to other markets, underline limitations in policymaking's reach as well as the importance of geographic and lingua-cultural distance.

  • 328.
    Bonnedahl, Karl Johan
    et al.
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Caramujo, Maria José
    Universidade de Lisboa, Centre for Ecology, Evolution and Environmental Changes (cE3c), Faculdade de Ciências, Portugal.
    Beyond an absolving role for sustainable development: Assessing consumption as a basis for sustainable societies2019Ingår i: Sustainable Development, ISSN 0968-0802, E-ISSN 1099-1719, Vol. 27, nr 1, s. 61-68Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Three decades after the launch of sustainable development as a key objective for the global community, the unsustainable exploitation of the planet's species, spaces and systems continues. This paper examines this failure by discussing the strategy of control over nature, and the idea of balance between human endeavour and nature, inherent in the term sustainable. The relevance of such ecological balance is assessed by comparing how consumption typically appears in modern human societies versus nature. This presents traits of the human actor which depart significantly from the traits of actors in typified natural settings, from which ideas of ecological balance are taken. Calling for an alternative framing of the relationship between human society and nature, possible adaptation towards a biological understanding of such a relationship is discussed through features of today's consumption, including its connection to needs, the role of labour, and the use of energy and technology.

  • 329.
    Bonnedahl, Karl Johan
    et al.
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Eriksson, Jessica
    Umeå universitet, Samhällsvetenskapliga fakulteten, Företagsekonomi.
    Sustainable economic organisation: simply a matter of reconceptualisation or a need for a new ethics?2007Ingår i: International Journal of Innovation and Sustainable Development, ISSN 1740-8822, E-ISSN 1740-8830, Vol. 2, nr 1, s. 97-115Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Today's increasing environmental problems are closely related to how we organise economic activities. This paper departs from the assumption that in order to reach sustainable economic organisation, we must address the dominating Market Discourse (MD), guiding mainstream organising. To understand whether reconceptualisations are sufficient or if changes in underlying ethics are needed, we compare the MD with strong and weak sustainability discourses. The analysis suggests that there is a need for changes in underlying assumptions as well as reconceptualisation of economic organisation that coheres with these assumptions. We also discuss how the related concepts of allocative, governance and throughput efficiency permeates MD, and, as principles for organisation, contribute to the inertia in working towards sustainable economic organisation.

  • 330.
    Bonnedahl, Karl Johan
    et al.
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Eriksson, Jessica
    Umeå universitet, Samhällsvetenskapliga fakulteten, Företagsekonomi.
    The role of discourse in the quest for low-carbon economic practices: A case of standard development in the food sector2011Ingår i: European Management Journal, ISSN 0263-2373, E-ISSN 1873-5681, Vol. 29, nr 3, s. 165-180Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    This article explores a collaborative initiative aiming to set standards for low-carbon practices in the Swedish food sector. Examining stakeholders’ comments and considerations during formative stages of standard development, the process is explained in terms of how it is influenced by discursive activity. Findings illustrate diverging assumptions and interests, but also how science partly bridges economic and ecological perspectives. However, while more critical arguments serve to validate the initiative, the resulting compromise does not question the canon of market discourse, including consumer sovereignty and the legitimacy of established economic interests. When acknowledging the role of consumers and mainstream business as causes to climate change, voluntary initiatives such as our case could, nevertheless, influence discourse through the spread of knowledge and awareness, and finally facilitate change in practices and acceptance for stricter regulation.

  • 331.
    Bonnedahl, Karl Johan
    et al.
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Forsberg, Björn
    Från transporttillväxt till ett hållbart transportsystem.: En kunskapssammanställning och analys avseende drivkrafter för transportökning samt hinder och framgångsfaktorer för omställning.2007Rapport (Övrigt vetenskapligt)
  • 332.
    Bonnedahl, Karl Johan
    et al.
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Heikkurinen, PasiUniversity of Leeds.
    Strongly sustainable societies: organising human activities on a hot and full Earth2018Samlingsverk (redaktörskap) (Övrigt vetenskapligt)
    Abstract [en]

    The response of the international community to the pressing socio-ecological problems has been framed around the concept of 'sustainable development'. The ecological pressure, however, has continued to rise and mainstream sustainability discourse has proven to be problematic. It contains an instrumental view of the world, a strong focus on technological solutions, and the premise that natural and human-made 'capitals' are substitutable. This trajectory, which is referred to as 'weak sustainability', reproduces inequalities, denies intrinsic values in nature, and jeopardises the wellbeing of humans as well as other beings.

    Based on the assumptions of strong sustainability, this edited book presents practical and theoretical alternatives to today's unsustainable societies. It investigates and advances pathways for humanity that are ecologically realistic, ethically inclusive, and receptive to the task's magnitude and urgency. The book challenges the traditional anthropocentric ethos and ontology, economic growth-dogma, and programmes of ecological modernisation. It discusses options with examples on different levels of analysis, from the individual to the global, addressing the economic system, key sectors of society, alternative lifestyles, and experiences of local communities.

    Examining key topics including human–nature relations and wealth and justice, this book will be of great interest to students and scholars of environmental and development studies, ecological economics, environmental governance and policy, sustainable business, and sustainability science.

  • 333.
    Bonnedahl, Karl Johan
    et al.
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Heikkurinen, Pasi
    University of Leeds.
    The case for strong sustainability2018Ingår i: Strongly sustainable societies: organising human activities on a hot and full Earth / [ed] Karl Johan Bonnedahl and Pasi Heikkurinen, Abingdon: Routledge, 2018, s. 1-20Kapitel i bok, del av antologi (Övrigt vetenskapligt)
    Abstract [en]

    This book is written after three decades of global policy and discourse on sustainable development (SD). Regrettably, these decades did not meet the iconic Brundtland Report's call to display 'environmental strategies for achieving sustainable development by the year 2000 and beyond' (WCED, 1987: Chairman's foreword). Instead, humanity's combined efforts have made an already strained Earth even hotter and fuller.

  • 334.
    Borgvall, Mattias
    et al.
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Tengvall, Wictor
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Botten upp: En komparativ fallstudie gällande varumärkesbyggande hos små och medelstora bryggerier och destillerier i Sverige2017Självständigt arbete på avancerad nivå (yrkesexamen), 20 poäng / 30 hpStudentuppsats (Examensarbete)
    Abstract [sv]

    Varumärkesbyggande är ett vida studerat ämne, i alla fall när det gäller stora och multinationella företag. När fokus istället flyttas till små och medelstora företag är litteraturen knapphändig. En bransch i Sverige som innefattar ett ständigt växande antal små och medelstora företag samt verkar på en mycket konkurrensutsatt marknad är hantverksbryggeri och destilleribranschen. Dessa allt mer krävande marknadsförhållanden fordrar att företagen förses med uppslag och riktlinjer på hur varumärken bygger sig starka i en branschspecifik kontext.För att försöka bidra med klarhet och uppslag angående detta, ämnar studien besvara följande frågeställning; “Hur arbetar små och medelstora företag inom destilleri och bryggeribranschen i Sverige med varumärkesbyggande?”

    Ett praktiskt syfte med studien är att ta fram rekommendationer för företag eller personer i liknande branscher i Sverige som kan förse uppslag och riktlinjer i deras utvecklande av varumärkesbyggande. Studiens vetenskapliga uppslag baseras i grunden på Centeno et al studie från 2013, ‘’The five phases of SME brand-building.’’ Detta med motivation av att de deltagande respondenterna agerar under olika ekonomiska och organisatoriska förhållanden och har existerat olika länge, vilket fordrar ett bredare perspektiv för att vinna förståelse för den verklighet dessa delgivit oss. Till detta är pris som varumärkesbyggande strategi adderat.

    I denna komparativa fallstudie har en kvalitativ insamlingsmetod använts för att förse ett företagsperspektiv på frågeställningen. Datainsamlingen har skett genom 8 semistrukturerade djupintervjuer av personer med relevanta befattningar på små företag inom bryggeri, destilleri samt i ett fall musteribranschen. Slutsatser som dragits av studien är att det finns många olika tillvägagångssätt och metoder att bygga varumärken på samt olika strategier som kan användas utan att behöva ha stora mängder kapital att tillgå. Tidigare yrkeserfarenheter, kompetenser och intressen är ofta både närvarande, färgande och användbara i varumärkesbyggandet. Starka associationer till varumärket kan byggas genom att relatera det till dess ursprungsplats och ofta återfinns en acceptans mot att lära genom misslyckanden och experimentera med produkter likväl kommunikativa strategier.

    Studien teoretiska bidrag är vidare uppslag på ramverk för varumärkesbyggande frågeställningar i framtida studier. I detta fall var pris en adderad variabel till varumärkesidentitet. Studiens empiriska bidrag är konkreta och praktiskt tillämpbara vägar för varumärkesbyggande baserat på samlad erfarenhet från respondenternas verkligheter och rådande marknadsmiljö.

  • 335.
    Borneman, Chiara
    et al.
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Possati Figueira, Mateus
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Managing Portfolios of Developing Projects in a Complex Environment: How the UN Assign Priorities to Programmes at the Country Level.2018Självständigt arbete på avancerad nivå (masterexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    Purpose: This research intends to shed a light in the practice of project portfolio management in the non-traditional – although project oriented – aid sector. The research aim is to study the decision-making structures supporting the prioritization of projectsand/or programmes in multilateral organizations, which play a determinant role in the development aid sector.

    Research Methodology: Through an in-depth and-holistic case study, the empiricalresearch investigated how the UN coordination practitioners perceived the role of thecontext in the implementation of the Delivery as One Approach, which comprehends aset of standards and procedures (SOPs) supporting the management of multiple UN entities at the country level, to enhance effectiveness, efficiency, coherence and impact. A total of 9 semi-structured interviews were conducted with current and former employees in the UN resident coordination office in a range of countries in Africa, LatinAmerica and the Middle East. From the collection of qualitative data, the researchers wereable to grasp the nuances of the data set through the elaboration of templates, which based the further discussion and conclusions of the work.

    Research Findings: The empirical findings confirmed the relevance of a number of constructs identified in the theoretical framework, defining how the context influences the decision making that takes place in the prioritization of programmes in the development aid sector. Specifically, the results highlight the relevance of the governancestructure, the bounded rationality of decision makers, specific characteristics of the decision, country peculiarities, and the different sources of uncertainty. Moreover, the relationships between these factors were highlighted through a relationship network diagram that clearly identifies the complex interrelations between these factors and theirsub-themes.

    Research Delimitations and Limitations: The delimitations in this study are characterized as the choices made by the researchers on the parameters considered and mentioned, setting the boundaries for the investigation. From a methodological standpoint, by using the single case study method, the findings and conclusion of the present research applies majorly to the organization studied.

    Originality / Value: This research advances the portfolio management literature on the field of international development aid and expands the understanding of how the aspects of this unique environment influences the decision making of assigning priorities to projects and programmes. Furthermore, the research draws attention to the different sources of uncertainties originating from the context, inherent of these types oforganizations.

  • 336.
    Bosson, Ida
    et al.
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Liljegren, Carolina
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Klagomål i offentlighetens ljus: En kvalitativ studie om hur företag arbetar med service recovery via sociala medier2017Självständigt arbete på avancerad nivå (yrkesexamen), 20 poäng / 30 hpStudentuppsats (Examensarbete)
    Abstract [sv]

    Sociala mediers framväxt och ökade användning av såväl företag som privatpersoner har ändrat förutsättningarna för bland annat interaktion, kommunikation och relationsskapande. Företag har även i allt större utsträckning börjat inse fördelarna med att använda sociala medier som en kanal för klagomål. Således innebär detta att sociala medier möjliggör för kunder att enkelt uttrycka sitt missnöje i en ny kanal. Klagomålshanteringen har i och med detta blivit offentlig och med tanke på dess transparens ställer detta krav på företag att hantera klagomål synliga för allmänheten, vilket kan inbegripa såväl utmaningar som möjligheter. Vidare är en förutsättning för att företag ska kunna hantera klagomål är att de har effektiva service recovery-processer.

    Det har identifierats ett forskningsgap där strategier för service recovery som är anpassade eller modifierade för kontexten sociala medier anses vara bristande. Service recovery för att hantera klagomål via traditionella kanaler anses därmed inte vara anpassade för företag som verkar på sociala medier. Således ligger det i intresse för denna studie att närmare identifiera hur processen att arbeta med service recovery via sociala medier ser ut i olika företag.

    Denna studie har för avsikt att besvara problemformuleringen; Hur arbetar företag med service recovery via sociala medier?

    Teoriavsnittet innefattar en redogörelse av identifierade teorier som finns på området. Två service recovery-strategier (Hart et al., 1990; Bell & Zemke, 1987) presenteras kort för att sedan redogöra för Miller et al’s. (2000) ramverk för service recovery. Detta ramverk är utgångspunkt för denna studie och därmed görs en mer ingående redogörelse för delar av ramverket som är väsentliga för att besvara studiens syfte.

    Studiens resultat utifrån semi-strukturerade intervjuer påvisar att det är tre faktorer som företag bör prioritera i service recovery-processen på sociala medier; kundens känsla, ett personligt bemötande samt understödja arbetet med service recovery med hjälp av verktyg. Företag bör därmed utveckla service recovery-processer som fokuserar på att förstå kundens känsla, detta för att visa förståelse för kunden samt att lägga vikt vid känslan i bemötandet. Vidare inbegriper personligt bemötande bland annat att anpassa tonen efter kunden. Det är även nödvändigt med interna samarbeten och verktyg i form av stödsystem för att personalen som bemöter klagomål på sociala medier ska kunna arbeta effektivt.

    Slutligen bidrar studien med en reviderad modell för service recovery på sociala medier som har skapats i enlighet med studiens syfte och resultat. Denna modell kan förse ledningen på företag med rekommendationer samt vägledning i hur de kan utforma sina service recovery- processer på sociala medier. 

  • 337.
    Boström, Annamaria
    et al.
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Johansson, Theresia
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Vad påverkar kunders val av butik inom dagligvaruhandeln?: En kvantitativ studie om butiksattributs betydelse för kundlojalitet inom Coop Forums butiker i Region Nord.2014Självständigt arbete på avancerad nivå (yrkesexamen), 20 poäng / 30 hpStudentuppsats (Examensarbete)
    Abstract [sv]

    Den svenska dagligvaruhandelns utveckling går mot fler etablerade stormarknader i

    utkanten av städer. Följderna blir att mindre butiker på landsbygden konkurreras ut och

    att kunder väljer handelsområden framför butiker i stadskärnor. Kundlojaliteten

    beräknas minska, när dagens kunder väljer att handla på ett flertal butiker istället för en

    specifik.

    Den omstrukturering som sker på marknaden problematiserar hur företag genom

    differentiering och marknadsföring bygger långsiktiga kundrelationer. Ett företags

    varumärke syftar till att skapa konkurrenskraft och differentieringsmöjligheter, därmed

    fanns ett intresse att inrikta studien mot butiksimage och kundlojalitet till en specifik

    butik. Med ovanstående resonemang som grund avser studien undersöka vilka

    butiksattribut som påverkar kunders lojalitet till en specifik butik inom den svenska

    dagligvaruhandeln. Undersökningen omfattar tre specifika Coop Forum butiker i

    Region Nord, i Umeå, Örnsköldsvik och Östersund. Då undersökningen syftar till att

    jämföra om valda butiker skiljer sig med avseende om påverkande butiksattribut och

    kundlojalitet.

    Tidigare forskning har identifierat ett samband mellan image, kundnöjdhet och lojalitet,

    dock är relationen mellan butiksimage, kundnöjdhet och lojalitet inom

    stormarknadsmiljöer ännu outforskad. Mer forskning krävs även angående varumärkets

    betydelse inom dagligvaruhandeln. Studiens byggstenar är definierade enligt

    butiksattribut, butiksimage, butikskundnöjdhet och butikslojalitet och ett eventuellt

    samband undersöks mellan dessa begrepp. Studiens praktiska syfte är att ge konkreta

    rekommendationer till Coop Nord angående vilka butiksattribut som är de bidragande

    till kunders lojalitet, för att vägleda Coop Nord i arbetet kring att skapa en starkare

    lojalitet hos dess befintliga kunder utifrån ett marknadsföringsperspektiv.

    För att besvara studiens forskningsfråga och syften har vi genomfört en

    enkätundersökning på vardera av de för studien utvalda Coop Forum butikerna. Den

    empiriska studien utfördes på Coops befintliga kunder, då vi ansåg att respondenterna

    krävde en förkunskap om butiken för att kunna yttra sig i frågor angående

    butikslojalitet. Vi delade ut 100 enkäter per butik, totalt 300 enkäter och erhöll 287

    fullständiga svar. Resultatet från enkätfrågorna har sedan analyserats mot tidigare

    forskningsresultat, främst genom rangordning av olika alternativ inom ramen för

    studiens byggstenar.

    Vår studie visar att de påverkande butiksattributen för kunders val att handla

    kontinuerligt på Coop Forum differentierar mellan de tre för studien utvalda butikerna. I

    Umeå och Östersund var tillgänglighet det främst påverkande butiksattributet, medan

    medlemsförmåner var de främst påverkande för respondenterna i Örnsköldsvik. Coop

    Forums butik i Örnsköldsvik hade högst butiksimage och butikskundnöjdhet, medan

    butiken i Umeå hade högst kundlojalitet. Vår studie indikerar ett samband mellan

    butiksimage, butikskundnöjdhet och butikslojalitet vid en av de tre för studien utvalda

    Coop Forum butikerna.

  • 338.
    Boström, Gert-Olof
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    CAD adoption in the Swedish architectural industry: IT and the professional service sector2001Doktorsavhandling, monografi (Övrigt vetenskapligt)
    Abstract [en]

    The adoption of information technology (IT) is an intensive and ongoing process in society. All types of firms, but especially service firms, tend to adopt IT. Professional services, a sub-section of the service sector, are heavy users of IT. These firms are special because their business builds on the knowledge of the people in the firm. Therefore, tt is of special interest to study the impact of IT in these firms.

    The impact of IT in professional service firms is identified in four ways: service quality, competitive advantage, bottomline (management visions), and industry structure. The empirical focus is on the Swedish architectural industry and the adoption of CAD in this industry. Two extensive surveys each consisting of several in-depth interviews and a mailed questionnaire provide the empirical data. The research design is longitudinal and changes in the industry were observed. In special focus were the differences between the firms that had CAD—adopter firms—and firms that did not have CAD—non-adopters.

    Both the architects and their clients rated services performed with CAD to have better quality; e.g., the cooperation was eased by the use of this technology. The findings also suggest that CAD may be used as a competitive tool in the industry. The adopters increased their productivity significantly more than the non-adopters did between the two surveys and the adopters had significantly more loyal clients. CAD seems to be a tool that accentuates the differences between the adopter and the non-adopter firms.

    The results suggest that adopters and non-adopters develop into two different types of firms. The characteristics of these firms indicate that a division of the industry appeared. For example, the adopters were significantly larger than the non-adopters and plans to expand their business. One explanation to the disparity between these two types of firms may be the differences in management vision. The adopters may be characterized as progressive firms and the nonadopters as traditional firms.

  • 339.
    Boström, Gert-Olof
    et al.
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Bonnedahl, Karl Johan
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Silver, Lars
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Growth ambitions and internationalization among newly started small Swedish firms2017Ingår i: Motivating SMEs to cooperate and internationalize / [ed] Tesar George and Vincze Zsuzsanna, New York: Routledge, 2017, s. 191-203Kapitel i bok, del av antologi (Refereegranskat)
  • 340.
    Boström, Gert-Olof
    et al.
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet (USBE).
    Isberg, Sofia
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Mediating a repositioned corporate brand at the service encounter: brand building in a Swedish insurance company2010Ingår i: Contemporary issues in brand research / [ed] George Christodoulides, Cleopatra Veloutsou, Colin Jevons, Leslie de Chernatony and Nicolas Papadopoulos, Athens Institute for Education and Research (ATINER), 2010, s. 47-58Kapitel i bok, del av antologi (Refereegranskat)
  • 341.
    Boström, Gert-Olof
    et al.
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Lindbergh, Lars
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Wilson, Timothy
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Sweden: Bank of Year Recognition & Performance2015Ingår i: Services Marketing Quarterly, ISSN 1533-2969, E-ISSN 1533-2977, Vol. 36, nr 1, s. 1-21Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Swedish banking has been recognized for financial prudence, innovations and service provision.  Bank of the Year winners are characterized in terms of their prize-winning performance.  It details and then generalizes items that led to awards and quantifies the financial rewards that come from providing superior performance.  In most cases, growth slowed, but winners still tended to attain above average performance.  It would appear that 1.) service really is the foundation for recognition; 2.) more recently, sound management, innovation and financial performance have come into play, and 3.) it is easier to be recognized if the organization is small.

  • 342.
    Boström, Gert-Olof
    et al.
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Näsman, Britta
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Downturn for a manufacturing company in a geographically remote industrial cluster2012Ingår i: Marketing management in geographically remote industrial clusters: implications for business-to-consumer marketing / [ed] George Tesar, Jan Bodin, New Jersy: World Scientific, 2012, s. 231-245Kapitel i bok, del av antologi (Refereegranskat)
  • 343.
    Boström, Jonas
    et al.
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Ställ, Erik
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Kampen om sponsorpengarna: En studie om hur viktiga enskilda egenskaper är hos elitidrottsklubbar när svenska företag skall sponsra dem2014Självständigt arbete på avancerad nivå (yrkesexamen), 20 poäng / 30 hpStudentuppsats (Examensarbete)
  • 344.
    Boter, Håkan
    et al.
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Bohman, Håkan
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Planering i mindre och medelstora företag: den strategiska planeringens utmaningar och faktiska villkor1984Doktorsavhandling, monografi (Övrigt vetenskapligt)
    Abstract [en]

    The knowledge and theories of strategic planning derive mainly from studies of big companies. Only exceptionally have studies been carried out to examine the conditions of planning in small and medium-sized firms. In view of this, the main purpose of this work is to contribute to the development of know­ledge of the phenomenon of planning in small and medium-sized firms, using theoretical and empirical studies.

    The research process has been a continuous interaction between theory and empirical data. Through teoretical studies we have penetrated environmental and strategic issues of importance for the planning process, and this section concludes with a developed frame of reference which rests on three main com­ponents, the task environment, the firm viewed as a planning system and the planning process. Together these components are said to produce plans which have the ultimate purpose of creating better conditions for the firm to interact with its environment. A multimethodological approach (triangulation) is used in the empirical phase of the study. Via a comprehensive questionnaire, primarily quantitative data of structural conditions and relationships were gathered. Eurthermore, nine case studies were executed in order to increase the know­ledge and understanding of the interaction of structure and process and, finally, a single company was studied over a period of several years with an intimate action reseach strategy.

    In this study we have found that formal and comprehensive strategic planning only takes place in a minority of the firms studied. Instead their planning is usually based on more informal and spontaneous processes. This should not be interpreted as implying a unified way of creating strategic planning. On the contrary, there are a variety of different planning styles, each based on specific conditions. This indicates that the planning process is contingent upon a number of factors and in this study we have found that there is a normal agreement between the environmental situation, the organizational characteristics and the planning style. An analysis of these dimensions shows that they represent forces which strive towards harmony with each other in order to make the firm successful.

    Three natural planning-archetypes have been found where there is a corres­pondence between the enviroment, intrinsical structure and planning style. The first of these is given the ideograph "programming" and is recognized by a plan­ning process where the "primus motor" is derived from the existing operations. The second archetype is called "arranging", based on the fact that these organi­zations, by minor and frequent adjustments, are trying to find exploitable niches. The third category we distinguished is termed "creative". All their future-orientated actions are based on the significant actors and their capa­bility to visualize the future, expressing certain goals and how to achieve them.

  • 345.
    BOUVIER, Matthieu
    et al.
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    LESAULE, Marlène
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    The role of athlete's sponsorship on the marketing strategy of a sports brand: A qualitative study conducted at HEAD France2017Självständigt arbete på avancerad nivå (magisterexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    Athletes sponsorship has become an important part of the marketing communication mix for sports brands today. We know that athletes are major celebrities within the mass media in modern society and they can use their image and the power they have directly through their network to interact with customers. Their level of fame and popularity is still increasing, and many star athletes have million dollars’ endorsement contracts with brands who want to be associated with the athlete’s image.

    The purpose of this thesis is to provide a better understanding of the use of sponsored athletes as a marketing communication tool by the analysis of the traditional tools companies have but also how a brand can use social medias nowadays to maximise their impact on the customers. More specifically, our research focuses on the growth of social media's importance in marketing strategies and how this variable impact the behaviour of athlete’s, brands, and customers. We answer to the research question:

    How do sports brands support their corporate marketing strategy                                                through the sponsorship of athletes?

    The study was conducted at HEAD France (division of HEAD NV), manufacturer and marketer specialised in sports equipment and apparel for: Winter sports, racquet sports, diving, sportswear, and licensing. They are well-known thanks to the famous and successful athletes they sponsored like Lindsey Vonn and Alexis Pinturault (ski) and Novak Djokovic and Maria Sharapova (tennis).

    To conduct our research, we used a qualitative method along with an interpretivist approach. This was in accordance to highlight social, cultural, and managerial facts by analysing consumer, athletes, and brand’s behaviour. We conducted twelve in-depth interviews on French consumers, HEAD’s employees and athletes’ based on the theoretical framework studied in the report.

    The findings include good advice and insights that sport-brands could use to improve their marketing strategy using the image of athlete’s and make it a better fit to the consumer’s expectations.

  • 346.
    Branz, Riccardo
    et al.
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Gleizal, Aurore
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Entrepreneurship dynamism - The influence of contextual factors on new entries: A comparative study of two business environments: Sweden and Brazil2014Självständigt arbete på avancerad nivå (masterexamen), 20 poäng / 30 hpStudentuppsats (Examensarbete)
    Abstract [en]

    The entrepreneurship dynamism of a country is the center of Schumpeter’s creativedestruction process and virtuous circle, in which new and innovative companies enteringthe market drive the obsolete and less productive ones out of the market. As aconsequence of this process, the market is improved and it incentivizes the creation ofinnovative solutions to solve problems. The study focuses on the pivotal function of theentries in this process.

    To better understand the creation of new ventures process the study investigates how thecontextual factors impact the entrepreneur’s decision of starting a new business, focusingon two business environments: Sweden and Brazil. Through interviews with Swedish andBrazilian entrepreneurs we analyze how entrepreneurs perceive the contextual factors andhow it impacted their new venture creation process.

    Through the literature we find that the business environment is composed by seven majorfactors that, with an extended framework based on literature review, we consider as:economic wealth, government policies and procedures, legal & administrative, society’sculture; network and knowledge; financial assistance; and non-financial assistance.

    Analyzing the empirical material about the business environments we find that Swedishand Brazilian entrepreneurs feel the influence of the different contextual factors inbusiness creation but do not always understand their causes. Our findings show that theseven contextual factors do not have the same level of influence in Sweden and Braziland often depend on the environment. However, for entrepreneurs in both two contextualfactors have a pivotal impact: network and financial assistance.

    This study contributes to the theory by providing a more detailed extended framework tostudy the influence of contextual factors on the process of starting a new business.Furthermore, this research also contributes by providing empirical evidence of Swedishand Brazilian entrepreneurs’ perceptions of their business environment and the influenceof the contextual factors.

  • 347.
    Bratland, Erik
    et al.
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Hornbrinck, Johannes
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    An empirical study of the relationship between working capital policies and stock performance in Sweden2013Självständigt arbete på avancerad nivå (yrkesexamen), 20 poäng / 30 hpStudentuppsats (Examensarbete)
    Abstract [en]

    The purpose of this study was to investigate what impact the working capital policies have on the stock performance on the Swedish stock market during the years 2009-2012. Furthermore, the study explores if the firm size or industry of the firms have any impact on the working capital policy and if the theory of risk/return tradeoff indicating that an aggressive policy should generate a higher risk premium holds. This topic is rather unexplored since earlier studies have focused on working capital policies relationship with accounting profit rather than with stock return.In order to come up with answers to the research questions a quantitative research method has been used and data has been collected from the companies listed on the Swedish stock exchanges annual reports and stock prices from the Thomson Reuters Datastream. A database with all numbers and calculations was then constructed in Excel in order to easily transform the numbers into SPSS where the statistical tests where done. As statistical test the Pearson’s correlation was used to find if there is and correlation between working capital and stock return, beta and standard deviation. These tests where then done again but with the companies divided into policies, firm size and sectors.The results of this study show no clear relationship between Swedish firm’s working capital policy and the stock return. Regarding the relation with risk and return, the result indicates that working capital has a significant correlation with risk and that the aggressive policy of managing working capital is more risky. Moreover the size of firms does neither affect the relationship between working capital policies and stock return nor the risk/ return tradeoff. However, when dividing the sample into sectors especially one industry resulted in some standout findings. The industrial sector had significant correlations between level of working capital and risk/return. Concluding, there is no significant relationship between stock performance and working capital policies but after conducting this research we still regard working capital as one important component to take into account both for managers and investors.

  • 348.
    Bratland, Erik
    et al.
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Mäki, David
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    An empirical study into value investing on the Stockholm stock exchange2014Självständigt arbete på avancerad nivå (masterexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    Investors are always searching the market for stocks that are undervalued and that can potentially create value. One way of finding undervalued stocks is to carefully analyze firms’ accounting ratios. Researchers have in the past found evidence that an investment in value stocks, often categorized as low P/E and low P/B ratio stocks, in most cases generates more value than an investment in growth stocks (categorized as high P/E and P/B). However, we found a lack of studies that investigates if this relationship exists on the Swedish market and if it holds true during the financial crisis. This resulted in the following research question:Would a portfolio consisting of value stocks outperform a portfolio consisting of growth stocks on NASDAQ OMX Stockholm?In order to answer the research question a quantitative method with a deductive approach has been applied and historical stock prices and accounting ratios over the time period 2005-2013 have been collected from Thomson Reuters Datastream. Returns were then calculated and portfolios of value and growth stocks were created based on the accounting ratios for every year. The returns where risk-adjusted with the help of the Sharpe-ratio before the Mann-Whitney U test was used in order to see if there is a significant difference between value and growth portfolios.For the price to earnings ratio the risk-adjusted returns of the value portfolio only outperformed the risk-adjusted returns of the growth portfolio two years out of the nine years tested. For the price to book measure the risk-adjusted returns of the growth portfolio outperformed the risk-adjusted value portfolio seven out of nine times.The results of the study seems to indicate that growth stocks outperform value stocks, contrary to much of the previous research that has concluded that value stocks outperform growth stocks. However, our findings were not statistically significant and we could not draw any clear conclusions from our results. The study did contribute with new knowledge however, by increasing the data available for value investing in Sweden and highlighting a need for more studies into smaller stock markets and for a period of financial distress, such as the financial crisis.

  • 349.
    Brauer, Janin
    et al.
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Schmidt, Anna
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Let's start co-creating!: Establishing more successful collaborations between influencers and companies through co-creation.2018Självständigt arbete på avancerad nivå (magisterexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    Influencer marketing has become a buzz word within the industry over the last few years. However, marketers claim that the industry needs to focus on a more quality-driven approach for brand collaborations instead of just looking after follower numbers and the potential brand awareness guaranteed by them. Therefore, the aspects and interests behind the collaborations of companies and influencers become of more importance. This research project aims for gathering more insights on the current and future collaboration practices in order to answer the question of how potential conflicts of interest between companies and influencers can be better managed.

    The choice of this research topic was driven by the fact that existing literature approaching influencer marketing and the collaboration practices between companies and influencers so far mainly focuses on the company’s perspective and thereby leaves out the interests of the influencers engaging in brand collaborations. Thereby, a research gap was identified that clearly emphasises the influencers’ perspective on currentcollaboration practices and expectations for future collaborations. Thus, the influencers’ perspective on potential conflicts of interest and critical aspects within collaborations were analysed in order to develop suggestions for better managing conflicts of interests between those two parties in the future. In order to gather the necessary insights qualitative interviews among seven Instagram influencers and two representatives from influencer marketing agencies were conducted.

    The findings of this thesis revealed three main critical aspects for successful future collaborations between companies and influencers to manage potential conflicts of interest; a stronger focus on a qualitative fit, a more transparent communication and a knowledge improvement about the influencer marketing business. In connection to the existing literature the findings suggested that the co-creation of brands and the building of brand partnerships can support the management of potential conflicts of interest and furthermore help to prevent them from the beginning on.

    From a theoretical perspective this thesis bridged the identified research gap by analysing the collaboration between companies and influencers from an influencer perspective and thereby suggested the use of co-creation as a theoretical framework for managing conflicts of interest within brand collaborations. Moreover, the findings revealed practical implications for the influencer marketing industry in regards to the need of more interactive dialogues, a more qualitative selection of collaboration partners and the necessity for a deeper examination and knowledge improvement of the influencer marketing industry in the future.

  • 350.
    Braunander, Joacim
    et al.
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Olofsson, Fredrik
    Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
    Låt inte gästen få sista ordet.: En kvalitativ studie om hur tjänsteföretag inom besöksnäringen arbetar och skulle kunna arbeta med Sociala medier, WOM och eWOM2015Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [sv]

    Internet har utvecklats snabbt de senaste åren och med utvecklingen har sociala medier blivit en stor del av Internet. Sociala medier innebär all form av kommunikation som sker på Internet så som exempelvis Tripadvisor, Facebook, Twitter, Booking.com eller Instagram. Konsumenter som väljer att kommentera upplevelser och produkter på sociala medier ökar. Enligt forskning så litar framtida konsumenter mer på andra konsumenters kommentarer än vad de litar på företagets marknadsföring över deras produkt/tjänst. Kommentarer som skrivs på olika sociala medier lämnas ofta obesvarade av tjänsteföretagen. De kommentarer som lämnas på sociala medier har en stor effekt på framtida konsumenters köpbeslut. Den form av kommunikation som gästerna förmedlar på sociala medier kallas electronic Word-of-mouth eller eWOM. Vilket ledde oss in på att genomföra en studie som undersöker hur tjänsteföretag tar sig an och hur de skulle kunna arbeta med kommunikation genom WOM, eWOM och sociala medier. Vi undersökte detta genom att göra en jämförande studie mellan olika hotell i Umeå. En modell med fyra olika steg skapades för att ta fram en eventuell kommunikationsprocess till tjänsteföretagen. Modellen lägger grund för den undersökning som vi genomför vid insamlandet av data.  Undersökningen gjordes som en kvalitativ forskning med ett avsiktligt urval där vi intervjuade en respondent för respektive företag. Undersökningen visade att det finns en skillnad mellan hur och till vilken grad tjänsteföretagen i Umeå använder sig av eWOM och sociala medier i sin kommunikation med konsumenterna Många tjänsteföretag skulle kunna förbättra det operativa arbetet med WOM, eWOM och sociala medier. 

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