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  • 1.
    Enbom, Jesper
    Umeå universitet, Humanistisk fakultet, Institutionen för kultur- och medievetenskaper.
    Facket i det medialiserade samhället: En studie av LO:s och medlemsförbundens tillämpning av news management2009Doktorsavhandling, monografi (Övrigt vetenskapligt)
    Abstract [en]

    According to most ways of measuring it the Swedish trade union movement is the strongest in the world. The Swedish Trade Union Confederation is the largest and most influential union confederation by far. Since the 1980s though, Sweden experienced a shift in the power relations between employers and unions in favour of the former. This has coincided with a growing importance for political communication, public relations and the mass media. This development has presented the Swedish trade union movement with a multitude of challenges. One of the major ones is how to influence the representations of trade unions and their viewpoints in the news media.

    The purpose of this study is to describe and try to explain how the Swedish Trade Union Confederation and its affiliated unions act to confront the “medialisation” of the public debate.

    A combination of research methods are used in this study in order to investigate both the historical development of trade union news management and the use of news management by trade union personnel in their everyday work. The study of how news management historically became a part in the overall union activity was performed through qualitative analysis of archive material. The study of the everyday uses of news management and the factors constraining this work builds upon interviews with the press officers of the TUC affiliated unions and the TUC itself.

    The study shows how both the historical development and the everyday use of news management by the Swedish trade union movement need to be understood in a context. This context contains political, economical, ideological and organisational structures that at the same time enables and constrains the adaption of news management. The study points towards five central paradoxes which faces the trade unions when they seek desired media attention and try to avoid unwanted publicity. The first paradox concerns how to fight hard in the interest of the members, while at the same time avoid being described as a sectional interest. The second paradox stems from the desire of the trade unions to be perceived as big and strong and how this might result in the labelling of them as ‘Goliath’ during a conflict. The next paradox concerns how trade unions want to show the importance of the work done by their members during a conflict and the way this might lead to media attention about how the strike affects ‘innocent bystanders’. The fourth paradoxes come from the wish of the trade unions to make their local representatives visible in mass media. This could result in unwanted publicity, due to the difference between blue-collar trade unionists and middleclass journalists. The fifth paradox stems from the importance of acting quickly to achieve wanted media attention and to avoid unwanted. The paradox is that it might be hard to be fast and at the same time have a thorough democratic process on a controversial issue.

  • 2.
    Enbom, Jesper
    et al.
    Umeå universitet, Humanistiska fakulteten, Institutionen för kultur- och medievetenskaper.
    Carlsson, Eric
    Umeå universitet, Humanistiska fakulteten, Institutionen för kultur- och medievetenskaper.
    Sportjournalistik2015Ingår i: Handbok i journalistikforskning / [ed] Michael Karlsson, Jesper Strömbäck, Lund: Studentlitteratur AB, 2015, 1, s. 207-223Kapitel i bok, del av antologi (Refereegranskat)
  • 3.
    Enbom, Jesper
    et al.
    Umeå universitet, Humanistiska fakulteten, Institutionen för kultur- och medievetenskaper.
    Sjöström, Stefan
    Umeå universitet, Samhällsvetenskapliga fakulteten, Institutionen för socialt arbete.
    Öhman, Adam
    Umeå universitet, Humanistiska fakulteten, Institutionen för kultur- och medievetenskaper.
    Institutionella villkor för mediehantering: en jämförande kartläggning mellan socialtjänst, skola och polis2014Manuskript (preprint) (Övrigt vetenskapligt)
    Abstract [sv]

    För offentliga organisationer kan mediers granskning uppfattas som problematisk. Representanter för socialtjänstorganisationer har i flera uppmärksammade fall framstått som handfallna när de konfronterats med medier. Under senare år har offentliga organisationer kommit att utveckla mer professionella mediestrategier. Artikeln rapporterar resultat från en nationellt representativ enkät om mediehantering inom socialtjänst, skola och polis.

  • 4.
    Isaksson, Joakim
    et al.
    Umeå universitet, Samhällsvetenskapliga fakulteten, Institutionen för socialt arbete.
    Enbom, Jesper
    Umeå universitet, Humanistiska fakulteten, Institutionen för kultur- och medievetenskaper.
    News management in the Swedish school sector2015Ingår i: Proceedings of the 3rd International Conference on Management Leadership and Governance (ICMLG 2015), Reading, UK: Academic conferences and publishing international ltd , 2015, s. 127-133Konferensbidrag (Refereegranskat)
    Abstract [en]

    Within the school sector, the development towards market orientation, privatisation, managerialism and mediatisation has put issues of measurement of performance and accountability in a new context. Such reforms have placed an increased stress on performance in  school. During the last two decades, this development has been especially apparent in Sweden where substantial reforms have transformed the entire school system. Within a few years, Sweden transitioned from one of the most centralised to one of the most decentralised systems in the Western World and opened up the educational market for profit-maximising organisations and competition between schools. Based on such premises, it might be argued that impression management strategies - i.e. creating an appealing image to consumers on the educational market - become an important dimension of the management of educational organisations.

    To the the best of our knowledge, empirical research that in detail investigates news management in the school sector has not been carried out before. Therefore, we consider this  paper as an important contribution to the global litterature on marketisation and public sector communication. The empirical data on which this study is based consists of survey-based interviews with persons responsible for communication/pubiic relations in upper secondary school at the municipal/administrative level and constitutes a national representative sample of local school authorities (n=91) (attrition rate=9%). Topics covered in the interviews were the purpose regarding education in media relations, problems associated with the work of news management, potential conflicts between organisational self-interest and the information displayed to the public, and future concerns regarding news management (5-10 years). The interviews were written down in a narrative form and coded according to the similarities/differences-technique.

    Based on the results, we point out some inherent paradoxes associated with news management in the Swedish school sector. Firstly, there is an overarching paradox related to the ideal of openess in public sector organisations and the increasing necessity of providing a positive image of the organisation. Secondly, social media is considered an important tool to use in the future for communicating directly with clients on the educational market, but also seems to encompass the same dilemmas and problems associated with traditional news management. We conclude the paper by arguing that the introduction of market principles within the public sector in Sweden has had a great impact on the need for information control and we point to the necessity of further discussions and explorations of the relation between the marketisation and the question and ideal of organisational transparancy in a democratic society.

  • 5.
    Lindgren, Simon
    et al.
    Umeå universitet, Samhällsvetenskapliga fakulteten, Sociologiska institutionen.
    Engström, Kerstin
    Umeå universitet, Humanistiska fakulteten, Institutionen för kultur- och medievetenskaper.
    Enbom, Jesper
    Umeå universitet, Humanistiska fakulteten, Institutionen för kultur- och medievetenskaper.
    Ett nytt medielandskap2012Ingår i: Nya medier och kommunikation: Makt och meningsskapande i den digitala tidsåldern / [ed] Simon Lindgren, Malmö: Gleerups , 2012, s. 7-21Kapitel i bok, del av antologi (Övrigt vetenskapligt)
  • 6.
    Sjöström, Stefan
    et al.
    Umeå universitet, Samhällsvetenskapliga fakulteten, Institutionen för socialt arbete.
    Enbom, Jesper
    Umeå universitet, Humanistiska fakulteten, Institutionen för kultur- och medievetenskaper.
    Öhman, Adam
    Umeå universitet, Humanistiska fakulteten, Institutionen för kultur- och medievetenskaper.
    Towards a Theory of News Management in Public Sector Organizations2015Ingår i: Proceedings of the 3rd International Conference on Management Leadership and Governance (ICMLG 2015) / [ed] Ingley, C, Lockhart, J, Reading: Academic Conferences Limited, 2015, s. 233-239Konferensbidrag (Refereegranskat)
    Abstract [en]

    This paper introduces a theoretical model for analyzing institutional conditions for news management in public sector organizations. In the wide body of empirical research covering public relations and news management, the distinction between private and public sector organization is seldom made. There is little theory development that explicitly takes account of the quite different contexts in public vs. private sector organizations. What are the specific circumstances that define news management practice in the public sector? How may such conditions vary between different types of public organizations?

    In a first part, the paper traces the history of public relations in the public sector, acknowledging that public relations research has some of its deepest roots in political communication but that there has been less interest in the organizations that provide actual services or exercise authority. The paper continues to delineate major themes and approaches within traditional public relations theory, where researchers take the perspective of the agent who wants to promote its own interests.  We argue that there is need to discuss this topic in terms of a fundamental contradiction between two rationales: serving the public’s interest to learn about all sides of organizational activities (good and bad) on the one hand, and protecting the interest of the organization itself on the other. We propose a typology of three types of institutional conditions that are particularly vital for news management in public sector organizations:

    • Governance
    • Public interest
    • Transparency

    Governance conditions relate to the involvement of politicians in executive decision-making; the role played by professionals; the degree of external competition and how organizational activities are monitored and audited. Transparency conditions relate to how clear the mission and activities appear; how visible organizational activities are to the public and the formal possibilities for management to control information. Public interest conditions relate to the general newsworthiness of organizational activities; how broadly organizational activities affect the public; the involvement of interest groups. The impact of these conditions will be illustrated by contrasting different types of public sector organizations in Sweden.

  • 7.
    Öhman, Adam
    et al.
    Umeå universitet, Humanistiska fakulteten, Institutionen för kultur- och medievetenskaper.
    Enbom, Jesper
    Umeå universitet, Humanistiska fakulteten, Institutionen för kultur- och medievetenskaper.
    Sjöström, Stefan
    Umeå universitet, Samhällsvetenskapliga fakulteten, Institutionen för socialt arbete.
    The development of news management in the public sector: A survey of social services, schools and the police2015Konferensbidrag (Refereegranskat)
    Abstract [en]

    In recent years, organizations within the public sector have become increasingly attentive to how they are perceived by the public. Professional news management is primarily associated with the private sector, where the rationale has been to maximize profit and market value. For organizations under democratic authority, the ultimate goals are different. The aim of this paper is to describe and compare news management in three types of public sector organizations: schools, the police and social services. The three types of organizations are chosen because of differences in that might potentially affect news management. The paper draws on data from a national survey of all 21 Swedish county police authorities and a stratified randomized sample of municipal school and social service administrations, which represents all 290 Swedish municipalities. Data are analyzed in terms of personnel and activities. With the exception of a couple of small municipalities, all organizations do have a an organizational foundation for media relations, often as a distinct organizational unit with specialized staff. The police authorities stand out in having implemented more developed strategies. The school administrations tend to be somewhat more active in their media relations than social services. Differences between the types of organizations are discussed in terms of variation in organizational conditions for news management. The reason why the police stands out as more strategic can be attributed to a higher newsworthiness, higher public visibility, less strict secrecy rules and a more distinct mission that is easier to asses. We conclude that conditions relating to public interests have the most impact on the formation of news management.

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