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We perform a mixed-method frame semantics-based analysis on a dataset of more than 49,000 sentences collected from 5846 news articles that mention AI. The dataset covers the twelve-month period centred around the launch of OpenAI’s chatbot ChatGPT and is collected from the most visited open-access English-language news publishers. Our findings indicate that during the six months succeeding the launch, media attention rose tenfold—from already historically high levels. During this period, discourse has become increasingly centred around experts and political leaders, and AI has become more closely associated with dangers and risks. A deeper review of the data also suggests a qualitative shift in the types of threat AI is thought to represent, as well as the anthropomorphic qualities ascribed to it.

We explore computational methods for perceived agency attribution in natural language data. We consider ‘agency’ as the freedom and capacity to act, and the corresponding Natural Language Processing (NLP) task involves automatically detecting attributions of agency to entities in text. Our theoretical framework draws on semantic frame analysis, role labelling and related techniques. In initial experiments, we focus on the perceived agency of AI systems. To achieve this, we analyse a dataset of English-language news coverage of AI-related topics, published within one year surrounding the release of the Large Language Model-based service ChatGPT, a milestone in the general public’s awareness of AI. Building on this, we propose a schema to annotate a dataset for agency attribution and formulate additional research questions to answer by applying NLP models.

For many languages, Wikipedia is the mostaccessible source of biographical information. Studying how Wikipedia describes the lives ofpeople can provide insights into societal biases, as well as cultural differences more generally. We present a method for extracting datasetsof Wikipedia biographies. The accompanying codebase is adapted to English, Swedish, Russian, Chinese, and Farsi, and is extendable to other languages. We present an exploratory analysis of biographical topics and gendered patterns in four languages using topic modelling and embedding clustering. We find similarities across languages in the types of categories present, with the distribution of biographies concentrated in the language’s core regions. Masculine terms are over-represented and spread out over a wide variety of topics. Feminine terms are less frequent and linked to more constrained topics. Non-binary terms are nearly non-represented.

By identifying and characterising the narratives told in news media we can better understand political and societal processes. The problem is challenging from the perspective of natural language processing because it requires a combination of quantitative and qualitative methods. This paper reports on work in progress, which aims to build a human-in-the-loop pipeline for analysing how the variation of narrative themes across different domains, based on topic modelling and word embeddings. As an illustration, we study the language associated with the threat narrative in British news media.

Artificial intelligence (AI) is revolutionizing the field of programmatic digital marketing. This article provides a forward-looking perspective on AI in advertising and offers a conceptual framework for developing effective marketing strategies. We explore key developments in the industry: the progression from personalized to contextual targeting, and the increased reliance on AI-based automation. Additionally, the article identifies three critical factors – results, resources, and rectitude – that influence the choice of strategies for online advertisers. Our findings suggest that while AI might multiply the effectiveness of programmatic advertising campaigns, it comes with important tradeoffs that must be taken into account. By synthesizing literature from digital advertising, computer science, and media studies, we offer an improved understanding of the evolving programmatic advertising ecosystem and distill this into practical advice for advertisers.