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Musrepova, Bekzat
Publications (3 of 3) Show all publications
Musrepova, B., Biedenbach, T. & Jacobsson, M. (2024). From parallel existence towards synergistic potential: Combination of digital ambidexterity mechanisms. In: : . Paper presented at The 12th Nordic Conference on Construction Economics and Organisation, CREON, Trondheim, Norway, 30–31 May, 2024.
Open this publication in new window or tab >>From parallel existence towards synergistic potential: Combination of digital ambidexterity mechanisms
2024 (English)Conference paper, Oral presentation only (Refereed)
Abstract [en]

For construction firms to prosper, digital ambidexterity in terms of the organisational capability to both exploit existing digital technologies and explore new ones is found critical. In this regard, research suggests that construction firms must have the ability to employ various mechanisms to achieve digital ambidexterity. However, there is a limited understanding of whether mechanisms and not just their elements can be combined to achieve digital ambidexterity. Therefore, this paper explores this gap with the purpose of investigating how various digital ambidexterity mechanisms coexist and are integrated. Using a qualitative research methodology, this study draws on insights from 36 semi-structured interviews conducted in two large construction projects, complemented by five days of on-site observations and secondary data. The material is analyzed using a systematic grounded theory-inspired approach. In the results, the two cases are juxtaposed, and the unfoldment of the mechanism is outlined over time. It is observed how the main contractor's exploitation efforts in utilizing digital technologies can lead to an exploration effort for subcontractors, which challenges the common assumptions about ambidexterity where exploration is succeeded by exploitation. Additionally, it is shown that the combination of digital ambidexterity mechanisms could vary from parallel existence to integration, with the potential for synergy. In conclusion, this research highlights the multifaceted nature of digital ambidexterity in construction projects and broadens the understanding of how digital ambidexterity unfolds in an inter-organisational setting. Through that, the finding provides construction project actors with valuable insights for improved digital strategy formulation.

Keywords
Digital ambidexterity, Construction firm, Mechanisms, Digital technologies, Dual case study
National Category
Business Administration
Identifiers
urn:nbn:se:umu:diva-225665 (URN)
Conference
The 12th Nordic Conference on Construction Economics and Organisation, CREON, Trondheim, Norway, 30–31 May, 2024
Available from: 2024-06-05 Created: 2024-06-05 Last updated: 2024-06-10Bibliographically approved
Musrepova, B., Biedenbach, T. & Jacobsson, M. (2024). On the nature of digital ambidexterity in construction firms. In: : . Paper presented at The 12th Nordic Conference on Construction Economics and Organisation, CREON, Trondheim, Norway, 30–31 May, 2024.
Open this publication in new window or tab >>On the nature of digital ambidexterity in construction firms
2024 (English)Conference paper, Oral presentation only (Refereed)
Abstract [en]

It is often emphasised that construction firms need to improve their ability to draw benefits from new digital technologies. Simultaneously, with generally tight deadlines, resource constraints, and low margins, construction firms must make the most of their existing digital technologies. This tension between exploring the new and exploiting the existing is in organisation theory captured by the concept of “ambidexterity”. Studying the ambidextrous tension of digital technologies implies delving into what can be referred to as “digital ambidexterity”, which seems to be a pervasive challenge for construction firms as they operate in an inter-organisational project-based setting where digital technologies often must serve as a bridge between different actors. As is well-established, staying competitive and innovative is crucial in today’s dynamic work environment. By taking the starting point in studies on organisational ambidexterity, and with the purpose of improving the understanding of how to tackle the challenges of digitalisation in construction, we explore what digital ambidexterity is, why it is challenging, and how it could be enabled.  The paper follows a so-called “theory adaptation research design” in that we apply an organisational ambidexterity perspective as a “method theory” to a “domain theory” in terms of the construction digitalisation literature. As the paper is a first step towards a complete integrative review, the research design is further enriched by a structured literature review following a narrative review approach. Consequently, this research sheds light on innovative strategies for construction firms to succeed in the digital age while maintaining operational efficiency.

Keywords
Ambidexterity, Construction firm, Digital technologies, Inter-organisational setting, Projects
National Category
Business Administration
Identifiers
urn:nbn:se:umu:diva-225664 (URN)
Conference
The 12th Nordic Conference on Construction Economics and Organisation, CREON, Trondheim, Norway, 30–31 May, 2024
Available from: 2024-06-05 Created: 2024-06-05 Last updated: 2024-06-10Bibliographically approved
Musrepova, B., Biedenbach, T. & Jacobsson, M. (2023). Orchestrators, ambassadors and brokers: understanding informal roles for the enabling of digital ambidexterity in construction firms. In: : . Paper presented at the 39th ARCOM Conference, Leeds, UK, September 4-6, 2023.
Open this publication in new window or tab >>Orchestrators, ambassadors and brokers: understanding informal roles for the enabling of digital ambidexterity in construction firms
2023 (English)Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

Much of the research on digitalisation in construction has been devoted to understanding the challenges and potentials of new digital technologies on an industry or firm level. Less attention has been devoted to the underlying micro-foundations needed to successfully exploit existing and explore new digital technologies, so-called digital ambidexterity. More specifically, the practices and actions of individual project practitioners and their roles in enabling digital ambidexterity needs further attention. Therefore, this article aims to increase the understanding of practitioners’ roles in enabling digital ambidexterity. Empirically, the study is based on 15 semi- structured interviews, 5 days of on-site observations, and other secondary data. The study identifies three key practitioner roles: orchestrators, ambassadors, and brokers. Also, a process model is developed that connects these practitioners and their practices and explains how digital ambidexterity is enabled. Thereby, the paper offers new insights into the micro-foundations of enabling digital ambidexterity in construction firms. 

Keywords
Ambidexterity, Digital technologies, Micro-foundations, Project actors
National Category
Business Administration
Identifiers
urn:nbn:se:umu:diva-214497 (URN)
Conference
the 39th ARCOM Conference, Leeds, UK, September 4-6, 2023
Available from: 2023-09-19 Created: 2023-09-19 Last updated: 2023-09-19
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