Open this publication in new window or tab >>2025 (English)In: Data and Applications Security and Privacy XXXIX: 39th IFIP WG 11.3 Annual Conference on Data and Applications Security and Privacy, DBSec 2025, Gjøvik, Norway, June 23-24, 2025, Proceedings / [ed] Sokratis Katsikas; Basit Shafiq, cham: Springer, 2025, p. 137-155Conference paper, Published paper (Refereed)
Abstract [en]
Ensuring Real-Time Bidding compliance with GDPR and the ePrivacy Directive remains challenging. Existing solutions, like the IAB’s Transparency and Consent Framework and OpenRTB, lack transparency and fail to secure legally valid user consent. We propose a blockchain-based framework that decentralizes consent management, giving users direct control. The system automates consent handling, provides immutable compliance proof, and includes a smartphone app for users to manage consent per website. Additionally, we introduce a specificity value for IAB Audience Taxonomy elements, helping users assess the privacy impact of sharing data. By enhancing autonomy, transparency, and accountability, our approach strengthens trust in programmatic advertising while maintaining GDPR compliance without disrupting the industry.
Place, publisher, year, edition, pages
cham: Springer, 2025
Series
Lecture Notes in Computer Science, ISSN 0302-9743, E-ISSN 1611-3349 ; 15722
Keywords
Blockchain, General Data Protection Regulation (GDPR), Real Time Bidding (RTB), User Consent Management
National Category
Computer Sciences
Identifiers
urn:nbn:se:umu:diva-242265 (URN)10.1007/978-3-031-96590-6_8 (DOI)2-s2.0-105010228322 (Scopus ID)9783031965890 (ISBN)
Conference
39th IFIP WG 11.3 Annual Conference on Data and Applications Security and Privacy, DBSec 2025, Gjøvik, Norway, June 23-24, 2025
Funder
Wallenberg AI, Autonomous Systems and Software Program (WASP)
2025-07-172025-07-172025-07-17Bibliographically approved