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Using a broad range of materials (media and interviews), we analyse the development of three green megaprojects in the two northernmost regions of Sweden. We find support for the presence of a strong ideological fantasy tied to a few “green heroes”, supporting the notion that the investments are the ultimate answer not only to climate crisis but also to the territory’s perceived left-behindness. The symbolic construction of the fantasy also contributes to the production of killjoys through marginalizing and feminizing opposition to the megaprojects. Our analysis thereby points to the importance of a feminist intervention and critique of the neoliberal ideology that frames green megaprojects.

This research note contains an update of the research program “A promised land? Drivers, challenges and opportunities related to the (green) industrialization of Northern Sweden,” (nr. M22-0029) awarded by the Swedish Riksbankens Jubileumsfond’s in 2022. The document summarizes work in progress and is updated annually in different versions according to the requirements of the program. 

This interdisciplinary program aims to understand the economic, social, and political challenges and opportunities of the ongoing industrial transformation in northern Sweden. A key element of the program is to identify drivers, obstacles, and preconditions in a historical, present, and forward-looking process-perspective. 

Celebrations of local volunteering as a way to cope with cutbacks are frequent. Not least are such celebrations apparent within the media, where descriptions of local initiatives are sometimes seen as the solutions to downward spiralling trends in Swedish rural areas. The paper explores the media production of meaning around rural resilience as they covered initiatives where rural populations mobilised to 'save' threatened local service for their supposed public interest. Using the concepts of 'patchy resilience' and 'cruel optimism', the paper points at how the representations attach rural areas and identities to a stereotypical rural imagery while also representing a resilience ideal that risks glorifying neoliberal responsibilisation.

Purpose: As sharing on social media has become an integrated part of everyday life, health and public health actors have started to show interest in the potential of people’s peer-to-peer sharing of health-related personal information (HRI) for health interventions. In this article we focus on how people make sense of sharing HRI on social media.

Methods: Twenty-two people between the ages 40 and 60 who had taken part in a regional health intervention were interviewed. Using theories about social media sharing, we explore their understandings and negotiations about whether, how much, and how to share HRI and discuss the results in relation to peer-to-peer sharing as a strategy in interventions.

Results: We identified three aspects that were perceived as particularly risky: loss of control, effects on identity, and affecting others negatively, along with strategies that were used to manage risks in practice: avoiding sharing, allocating, and embedding HRI.

Conclusions: By allocating and embedding HRI, people can unlock motivating affordances for health work. However, strategies to manage risks can also be counterproductive. For actors to provide equality in health promotion, initiatives that include social media sharing need to be mindful of the sometimes counterproductive effects this may have on people’s engagement.