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Jansson, Johan, ProfessorORCID iD iconorcid.org/0000-0003-2593-9439
Alternative names
Publications (10 of 67) Show all publications
Hollebeek, L., Menidjel, C., Sarstedt, M., Jansson, J. & Urbonavicius, S. (2024). Engaging consumers through artificially intelligent technologies: Systematic review, conceptual model, and further research. Psychology & Marketing, 41(4), 880-898
Open this publication in new window or tab >>Engaging consumers through artificially intelligent technologies: Systematic review, conceptual model, and further research
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2024 (English)In: Psychology & Marketing, ISSN 0742-6046, E-ISSN 1520-6793, Vol. 41, no 4, p. 880-898Article, review/survey (Refereed) Published
Abstract [en]

While consumer engagement (CE) in the context of artificially intelligent (AI-based) technologies (e.g., chatbots, smart products, voice assistants, or autonomous cars) is gaining traction, the themes characterizing this emerging, interdisciplinary corpus of work remain indeterminate, exposing an important literature-based gap. Addressing this gap, we conduct a systematic review of 89 studies using the Preferred Reporting Items for Systematic reviews and Meta-Analyses (PRISMA) approach to synthesize the AI-based CE literature. Our review yields three major themes of AI-based CE, including (i) Increasingly accurate service provision through AI-based CE; (ii) Capacity of AI-based CE to (co)create consumer-perceived value, and (iii) AI-based CE's reduced consumer effort in their task execution. We also develop a conceptual model that proposes the AI-based CE antecedents of personal, technological, interactional, social, and situational factors, and the AI-based CE consequences of consumer-based, firm-based, and human-AI collaboration outcomes. We conclude by offering pertinent implications for theory development (e.g., by offering future research questions derived from the proposed themes of AI-based CE) and practice (e.g., by reducing consumer-perceived costs of their brand/firm interactions).

Place, publisher, year, edition, pages
John Wiley & Sons, 2024
Keywords
artificial intelligence, consumer engagement, PRISMA, systematic review
National Category
Business Administration Other Engineering and Technologies not elsewhere specified
Identifiers
urn:nbn:se:umu:diva-219529 (URN)10.1002/mar.21957 (DOI)001136719500001 ()2-s2.0-85181493334 (Scopus ID)
Available from: 2024-01-19 Created: 2024-01-19 Last updated: 2024-04-29Bibliographically approved
Herbert, R. J., Biedenbach, G. & Jansson, J. (2024). Normative antecedents of pro-environmental behaviour: investigating the impact on eco-friendly brand experience and brand loyalty towards electric vehicles. In: : . Paper presented at 17th Global Brand Conference, Edinburgh, United Kingdom, April 22-24, 2024.
Open this publication in new window or tab >>Normative antecedents of pro-environmental behaviour: investigating the impact on eco-friendly brand experience and brand loyalty towards electric vehicles
2024 (English)Conference paper, Oral presentation only (Refereed)
National Category
Business Administration
Identifiers
urn:nbn:se:umu:diva-223774 (URN)
Conference
17th Global Brand Conference, Edinburgh, United Kingdom, April 22-24, 2024
Available from: 2024-04-25 Created: 2024-04-25 Last updated: 2024-04-25Bibliographically approved
Pettersson, T., Jansson, J. & Lindgren, U. (2023). A barrier to sustainable transports?: Path dependence and the Swedish tax deduction for commuting. Journal of Transport History, 44(1), 79-98
Open this publication in new window or tab >>A barrier to sustainable transports?: Path dependence and the Swedish tax deduction for commuting
2023 (English)In: Journal of Transport History, ISSN 0022-5266, E-ISSN 1759-3999, Vol. 44, no 1, p. 79-98Article in journal (Refereed) Published
Abstract [en]

We explore the decisions in Parliament about the Swedish tax deduction for commuting since the 1980s. The aim is to explain the continuity of the tax regulation despite several attempts from motions in Parliament and public investigations to reform it towards environmental goals, e.g., reduced emissions of CO2. When reforms have been proposed, the political majority in Parliament has regardless of political colour voted against and retreated to the original motives for the tax deduction; economic growth and the enlargement of regional labour markets. The interests of Swedish mass motorisation succeeded in finding the arguments to slow down reforms and at the same time reinforce the path dependency by adding new legitimacy to the regulation. If the attempts to reform the tax deduction had been part of a broader reform of the transport sector and the tax system, they might have succeeded in breaking with the old path.

Place, publisher, year, edition, pages
Sage Publications, 2023
Keywords
Car taxation, path dependence, transport history, Sweden, environmental policy, Reseavdrag, Sverige, ekonomisk historia, miljöpolitik, transporthistoria
National Category
Economic History
Research subject
Economic History
Identifiers
urn:nbn:se:umu:diva-200504 (URN)10.1177/00225266221132710 (DOI)000871914200001 ()2-s2.0-85141018914 (Scopus ID)
Funder
Riksbankens Jubileumsfond, P11-0339
Available from: 2022-10-23 Created: 2022-10-23 Last updated: 2023-05-15Bibliographically approved
Herbert, R., Biedenbach, G. & Jansson, J. (2023). Branding in the automotive industry: a systematic literature review and future research agenda. In: : . Paper presented at European Marketing Academy (EMAC) Annual conference 2023 Conference, Odense, Denmark, May 23-26, 2023.
Open this publication in new window or tab >>Branding in the automotive industry: a systematic literature review and future research agenda
2023 (English)Conference paper, Oral presentation only (Refereed)
National Category
Business Administration
Identifiers
urn:nbn:se:umu:diva-218577 (URN)
Conference
European Marketing Academy (EMAC) Annual conference 2023 Conference, Odense, Denmark, May 23-26, 2023
Available from: 2023-12-21 Created: 2023-12-21 Last updated: 2024-02-14Bibliographically approved
Biedenbach, G., Jansson, J. & Poškutė, V. (2023). Guest editorial: Sustainability marketing and sustainability management: exploring new perspectives on sustainable development. Baltic Journal of Management, 18(4), 421-427
Open this publication in new window or tab >>Guest editorial: Sustainability marketing and sustainability management: exploring new perspectives on sustainable development
2023 (English)In: Baltic Journal of Management, ISSN 1746-5265, E-ISSN 1746-5273, Vol. 18, no 4, p. 421-427Article in journal, Editorial material (Other academic) Published
Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2023
National Category
Business Administration
Identifiers
urn:nbn:se:umu:diva-214285 (URN)10.1108/BJM-08-2023-492 (DOI)2-s2.0-85169589676 (Scopus ID)
Available from: 2023-09-11 Created: 2023-09-11 Last updated: 2023-09-15Bibliographically approved
Flores, P. J. & Jansson, J. (2022). Being innovative, fun, and green?: Hedonic and environmental motivations in the use of green innovations. Journal of Marketing Management, 38(17-18), 1907-1936
Open this publication in new window or tab >>Being innovative, fun, and green?: Hedonic and environmental motivations in the use of green innovations
2022 (English)In: Journal of Marketing Management, ISSN 0267-257X, E-ISSN 1472-1376, Vol. 38, no 17-18, p. 1907-1936Article in journal (Refereed) Published
Abstract [en]

This paper seeks to determine the decision-making route relating to hedonic and environmental motivation in green innovation adoption and to show how two similar green innovations can motivate consumers differently. It also aims to determine the effect of domain-specific innovativeness (DSI) on emotions and green identity on environmental motivations. The paper focuses on two types of green transport innovations: shared e-bikes and e-scooters. Four models were tested using structural equation modelling based on survey data from 800 shared e-bike and e-scooter users. The results reveal that the decision to use shared e-bikes follows a cognitive route, while shared e-scooter use follows an affective route. Additionally, findings show that DSI significantly affects positive emotions in the use of both shared microvehicles. However, green identity only impacts the environmental motivations in shared e-bike use.

Place, publisher, year, edition, pages
Routledge, 2022
Keywords
Cognition, emotions, hedonic motivation, environmental, consumer innovativeness, green innovation
National Category
Business Administration
Research subject
consumer behavior
Identifiers
urn:nbn:se:umu:diva-194302 (URN)10.1080/0267257x.2022.2062426 (DOI)000787189800001 ()2-s2.0-85130014621 (Scopus ID)
Available from: 2022-04-29 Created: 2022-04-29 Last updated: 2023-06-19Bibliographically approved
Flores, P. J. & Jansson, J. (2022). SPICe - Determinants of consumer green innovation adoption across domains: a systematic review of marketing journals and suggestions for a research agenda. International Journal of Consumer Studies, 46(5), 1761-1784
Open this publication in new window or tab >>SPICe - Determinants of consumer green innovation adoption across domains: a systematic review of marketing journals and suggestions for a research agenda
2022 (English)In: International Journal of Consumer Studies, ISSN 1470-6423, E-ISSN 1470-6431, Vol. 46, no 5, p. 1761-1784Article in journal (Refereed) Published
Abstract [en]

Over the last decade, the growth in demand for green innovations has become apparent. This can be linked to increased consumer awareness of the environmental problems that the world is facing. This review presents the determinants of consumer green innovation adoption across domains identified in marketing literature. We included and synthesized 47 articles published between 2010 and July 2021 in top marketing journals. After identifying the determinants, we grouped them into four categories: (1) Social, (2) Personal, (3) Innovation, and (4) Contextual and external level determinants, or what we refer to as the SPICe determinants. This categorization is based on the source of the motivation, which is social, individual, innovation-related, or contextual. We found a lack of focus on the consumer aspects in green innovation adoption studies, highlighting the need for more research regarding what motivates consumers to adopt these new environmental products. Furthermore, we showed that no sole determinant could predict green innovation adoption alone. Consequently, we outlined several agendas and questions that future studies could tackle and explore.

Place, publisher, year, edition, pages
John Wiley & Sons, 2022
Keywords
consumer behavior, innovation adoption, sustainable consumption, systematic review
National Category
Business Administration
Research subject
consumer behavior
Identifiers
urn:nbn:se:umu:diva-193537 (URN)10.1111/ijcs.12810 (DOI)000777645300001 ()2-s2.0-85127416859 (Scopus ID)
Note

Special Issue

Available from: 2022-04-06 Created: 2022-04-06 Last updated: 2022-12-14Bibliographically approved
Jansson, J. (2021). Circular economy and sustainable consumption: suggestions for ethical marketing. In: Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker, Charles R. Taylor (Ed.), The SAGE handbook of marketing ethics: (pp. 215-225). United States: Sage Publications
Open this publication in new window or tab >>Circular economy and sustainable consumption: suggestions for ethical marketing
2021 (English)In: The SAGE handbook of marketing ethics / [ed] Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker, Charles R. Taylor, United States: Sage Publications, 2021, p. 215-225Chapter in book (Refereed)
Abstract [en]

Currently there is an ongoing push towards a circular economy. Governments, the EU, green NGOs, think-tanks, companies and their industry organizations are all advocating more circular solutions meaning that the current linear take-make-use-lose model of consumption should be replaced with a reuse-repair-recycle circular model. The circular economy is being heralded as one of the main, if not the only, solution to the current pressing sustainability problems such as climate change and biodiversity loss. Companies are struggling to develop business models that are more in line with this circular thinking, closely related to the so-called sharing economy, where sharing of product take priority over ownership. Car sharing, tool libraries, and repair shops are some examples that are starting to attract consumers, although progress hitherto has been slow. In order to attract consumers, words such as refurbished, zero-waste, recycled, and recyclable are being used by marketers. At the surface it might be easy to get the impression that the circular economy is already here and that consumers can go on consuming as before as long as the products are part of the circular system. Might it even be so that an increasing focus on the circular economy could detract attention from the necessary reduction of consumption and material throughput? The purpose of this chapter is to critically examine the problems and possibilities of the circular economy and discuss how it is related to (un)ethical marketing and what is necessary if the circular economy is to contribute to solving the pressing sustainability problems. This is done by discussing how the circular economy can be promoted together with consumption reduction, the necessity of certain policies and regulations, and the importance of handling consumer lock-in and potential rebound effects in making the circular economy not only technically achievable but also more ethical.

Place, publisher, year, edition, pages
United States: Sage Publications, 2021
National Category
Business Administration
Research subject
marketing
Identifiers
urn:nbn:se:umu:diva-175565 (URN)9781529709292 (ISBN)9781529738575 (ISBN)
Available from: 2020-10-03 Created: 2020-10-03 Last updated: 2021-02-19Bibliographically approved
Phil, J. F. & Jansson, J. (2021). Does being innovative and green drive the use of green transport innovations?: The case of shared e-bike and e-scooter. In: Proceedings of the European Marketing Academy, 50th: . Paper presented at European Marketing Academy EMAC Conference, Madrid, Spain, May 25-28, 2021. European Marketing Academy, Article ID 93807.
Open this publication in new window or tab >>Does being innovative and green drive the use of green transport innovations?: The case of shared e-bike and e-scooter
2021 (English)In: Proceedings of the European Marketing Academy, 50th, European Marketing Academy , 2021, article id 93807Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

The rise of green transport innovations supports the demand for a greener future. However, little is known as to what drives these innovations’ use. Research has pointed to the importance of consumer innovativeness (CI) and green perceptions. In this study, we look at a promoted green transport mode, shared micromobility. Shared micromobility offers small-scale, lightweight vehicles on an instant need basis. Notably, we identify how CI and green perceptions are related to the use of shared e-bikes and e-scooters. We surveyed 1,501 users and non-users in Copenhagen and Stockholm. Results show that users consider themselves innovative and perceive shared e-bikes and e-scooters as relatively green, while non-users do not. When comparing users, CI and green perceptions relate to shared e-bike use, but only CI is linked to shared e-scooter use. From a marketing perspective, identifying innovativeness and green perceptions allows for targeted communications and a more precise branding focus.

Place, publisher, year, edition, pages
European Marketing Academy, 2021
National Category
Business Administration
Research subject
consumer behavior
Identifiers
urn:nbn:se:umu:diva-183822 (URN)
Conference
European Marketing Academy EMAC Conference, Madrid, Spain, May 25-28, 2021
Available from: 2021-06-02 Created: 2021-06-02 Last updated: 2021-09-28Bibliographically approved
Rezvani, Z., Sohn, S., Jansson, J. & Schnittka, O. (2021). Proud and Relieved?: How Consumers' Emotions towards an Environmental Policy Affect Perceived Policy Effectiveness and Pro-Environmental Behavior. In: Proceedings of the European Marketing Academy, 50th: . Paper presented at European Marketing Academy EMAC Conference, Online via Madrid, Spain, May 25-28, 2021. , Article ID 94510.
Open this publication in new window or tab >>Proud and Relieved?: How Consumers' Emotions towards an Environmental Policy Affect Perceived Policy Effectiveness and Pro-Environmental Behavior
2021 (English)In: Proceedings of the European Marketing Academy, 50th, 2021, article id 94510Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

Public policymakers have made substantial efforts to promote individuals’ pro-environmental behavior. However, knowledge is sparse on why people support these initiatives and, most importantly, why and how these efforts shape consumers’ direct or activist pro-environmental behavior. Therefore, the present study examines how consumers’ emotions towards the outcomes of an environmental policy affect both indirect or non-activist (i.e. support for policy) and direct or activist pro-environmental behavior (i.e. purchase intention for fossil fuel free cars). The findings of an empirical study among Swedish consumers show that feelings of pride and guilt-relief associated with the outcome of an environmental policy positively influence activist and non-activist pro-environmental behavior through perceptions of policy effectiveness. The findings help academics to understand consumers’ pro-environmental behavior from a policy perspective and yield insights for policymakers and practitioners.

National Category
Business Administration
Research subject
consumer behavior
Identifiers
urn:nbn:se:umu:diva-183823 (URN)
Conference
European Marketing Academy EMAC Conference, Online via Madrid, Spain, May 25-28, 2021
Available from: 2021-06-02 Created: 2021-06-02 Last updated: 2021-09-28Bibliographically approved
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0003-2593-9439