Umeå University's logo

umu.sePublications
Change search
Link to record
Permanent link

Direct link
Biedenbach, Thomas
Publications (10 of 17) Show all publications
Musrepova, B., Biedenbach, T. & Jacobsson, M. (2024). From parallel existence towards synergistic potential: Combination of digital ambidexterity mechanisms. In: : . Paper presented at The 12th Nordic Conference on Construction Economics and Organisation, CREON, Trondheim, Norway, 30–31 May, 2024.
Open this publication in new window or tab >>From parallel existence towards synergistic potential: Combination of digital ambidexterity mechanisms
2024 (English)Conference paper, Oral presentation only (Refereed)
Abstract [en]

For construction firms to prosper, digital ambidexterity in terms of the organisational capability to both exploit existing digital technologies and explore new ones is found critical. In this regard, research suggests that construction firms must have the ability to employ various mechanisms to achieve digital ambidexterity. However, there is a limited understanding of whether mechanisms and not just their elements can be combined to achieve digital ambidexterity. Therefore, this paper explores this gap with the purpose of investigating how various digital ambidexterity mechanisms coexist and are integrated. Using a qualitative research methodology, this study draws on insights from 36 semi-structured interviews conducted in two large construction projects, complemented by five days of on-site observations and secondary data. The material is analyzed using a systematic grounded theory-inspired approach. In the results, the two cases are juxtaposed, and the unfoldment of the mechanism is outlined over time. It is observed how the main contractor's exploitation efforts in utilizing digital technologies can lead to an exploration effort for subcontractors, which challenges the common assumptions about ambidexterity where exploration is succeeded by exploitation. Additionally, it is shown that the combination of digital ambidexterity mechanisms could vary from parallel existence to integration, with the potential for synergy. In conclusion, this research highlights the multifaceted nature of digital ambidexterity in construction projects and broadens the understanding of how digital ambidexterity unfolds in an inter-organisational setting. Through that, the finding provides construction project actors with valuable insights for improved digital strategy formulation.

Keywords
Digital ambidexterity, Construction firm, Mechanisms, Digital technologies, Dual case study
National Category
Business Administration
Identifiers
urn:nbn:se:umu:diva-225665 (URN)
Conference
The 12th Nordic Conference on Construction Economics and Organisation, CREON, Trondheim, Norway, 30–31 May, 2024
Available from: 2024-06-05 Created: 2024-06-05 Last updated: 2024-06-10Bibliographically approved
Musrepova, B., Biedenbach, T. & Jacobsson, M. (2024). On the nature of digital ambidexterity in construction firms. In: : . Paper presented at The 12th Nordic Conference on Construction Economics and Organisation, CREON, Trondheim, Norway, 30–31 May, 2024.
Open this publication in new window or tab >>On the nature of digital ambidexterity in construction firms
2024 (English)Conference paper, Oral presentation only (Refereed)
Abstract [en]

It is often emphasised that construction firms need to improve their ability to draw benefits from new digital technologies. Simultaneously, with generally tight deadlines, resource constraints, and low margins, construction firms must make the most of their existing digital technologies. This tension between exploring the new and exploiting the existing is in organisation theory captured by the concept of “ambidexterity”. Studying the ambidextrous tension of digital technologies implies delving into what can be referred to as “digital ambidexterity”, which seems to be a pervasive challenge for construction firms as they operate in an inter-organisational project-based setting where digital technologies often must serve as a bridge between different actors. As is well-established, staying competitive and innovative is crucial in today’s dynamic work environment. By taking the starting point in studies on organisational ambidexterity, and with the purpose of improving the understanding of how to tackle the challenges of digitalisation in construction, we explore what digital ambidexterity is, why it is challenging, and how it could be enabled.  The paper follows a so-called “theory adaptation research design” in that we apply an organisational ambidexterity perspective as a “method theory” to a “domain theory” in terms of the construction digitalisation literature. As the paper is a first step towards a complete integrative review, the research design is further enriched by a structured literature review following a narrative review approach. Consequently, this research sheds light on innovative strategies for construction firms to succeed in the digital age while maintaining operational efficiency.

Keywords
Ambidexterity, Construction firm, Digital technologies, Inter-organisational setting, Projects
National Category
Business Administration
Identifiers
urn:nbn:se:umu:diva-225664 (URN)
Conference
The 12th Nordic Conference on Construction Economics and Organisation, CREON, Trondheim, Norway, 30–31 May, 2024
Available from: 2024-06-05 Created: 2024-06-05 Last updated: 2024-06-10Bibliographically approved
Musrepova, B., Biedenbach, T. & Jacobsson, M. (2023). Orchestrators, ambassadors and brokers: understanding informal roles for the enabling of digital ambidexterity in construction firms. In: : . Paper presented at the 39th ARCOM Conference, Leeds, UK, September 4-6, 2023.
Open this publication in new window or tab >>Orchestrators, ambassadors and brokers: understanding informal roles for the enabling of digital ambidexterity in construction firms
2023 (English)Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

Much of the research on digitalisation in construction has been devoted to understanding the challenges and potentials of new digital technologies on an industry or firm level. Less attention has been devoted to the underlying micro-foundations needed to successfully exploit existing and explore new digital technologies, so-called digital ambidexterity. More specifically, the practices and actions of individual project practitioners and their roles in enabling digital ambidexterity needs further attention. Therefore, this article aims to increase the understanding of practitioners’ roles in enabling digital ambidexterity. Empirically, the study is based on 15 semi- structured interviews, 5 days of on-site observations, and other secondary data. The study identifies three key practitioner roles: orchestrators, ambassadors, and brokers. Also, a process model is developed that connects these practitioners and their practices and explains how digital ambidexterity is enabled. Thereby, the paper offers new insights into the micro-foundations of enabling digital ambidexterity in construction firms. 

Keywords
Ambidexterity, Digital technologies, Micro-foundations, Project actors
National Category
Business Administration
Identifiers
urn:nbn:se:umu:diva-214497 (URN)
Conference
the 39th ARCOM Conference, Leeds, UK, September 4-6, 2023
Available from: 2023-09-19 Created: 2023-09-19 Last updated: 2023-09-19
Biedenbach, G. & Biedenbach, T. (2022). Co-creating conscientious corporate brands inside-out through values-driven branding. In: Oriol Iglesias; Nicholas Ind; Majken Schultz (Ed.), The Routledge companion to corporate branding: (pp. 480-495). Abingdon: Routledge
Open this publication in new window or tab >>Co-creating conscientious corporate brands inside-out through values-driven branding
2022 (English)In: The Routledge companion to corporate branding / [ed] Oriol Iglesias; Nicholas Ind; Majken Schultz, Abingdon: Routledge, 2022, p. 480-495Chapter in book (Refereed)
Abstract [en]

Contemporary corporate branding embraces the principles of conscientious brand management, which highlight the engagement of multiple stakeholders in the co-creation of a corporate brand with a transformative purpose. The chapter explores how conscientious corporate brands can be co-created inside-out through values-driven branding. The chapter provides insights about the opportunities and challenges related to establishing a conscientious organization and to implementing values-driven branding. The chapter explains how organizations can commit to internal branding with a conscience and build a conscientious corporate brand inside-out. The chapter introduces a novel categorization of corporate brands based on a conscience, which includes (1) a spiritual corporate brand, (2) a hypocritical corporate brand, (3) a toxic corporate brand, and (4) a destructive corporate brand. The chapter provides an illustrative practical case demonstrating how an organization can make a long-term commitment to building continuously its conscientious brand inside-out by engaging, inspiring, and empowering employees. The chapter calls for the increased efforts by practitioners and researchers that are needed for building conscientious corporate brands, which have the potential to increase the common good and to contribute to a sustainable future.

Place, publisher, year, edition, pages
Abingdon: Routledge, 2022
Series
Routledge companions in business, management and marketing
Keywords
brand management, conscientious brand, corporate branding, internal branding, values-driven branding
National Category
Business Administration
Research subject
marketing
Identifiers
urn:nbn:se:umu:diva-197671 (URN)10.4324/9781003035749-35 (DOI)2-s2.0-85142007279 (Scopus ID)9781003035749 (ISBN)9780367476632 (ISBN)9781032252599 (ISBN)
Available from: 2022-07-02 Created: 2022-07-02 Last updated: 2023-03-24Bibliographically approved
Biedenbach, G., Biedenbach, T., Hultén, P. & Tarnovskaya, V. (2022). Organizational resilience and internal branding: investigating the effects triggered by self-service technology. Journal of Brand Management, 29, 420-433
Open this publication in new window or tab >>Organizational resilience and internal branding: investigating the effects triggered by self-service technology
2022 (English)In: Journal of Brand Management, ISSN 1350-231X, E-ISSN 1479-1803, Vol. 29, p. 420-433Article in journal (Refereed) Published
Abstract [en]

The majority of studies on internal brand equity examine its various dimensions and relationships between them. While prior research specifies organizational practices relevant for successful internal branding, the insights about the impact of essential organizational factors on internal brand equity are still limited. This study focuses on organizational resilience that is vital for the existence of organizations not only during a crisis, but also during everyday operations. The main purpose of this study is to investigate the impact of organizational resilience on internal brand equity considering the effects triggered by self-service technology (SST) in retailing. Since retailing had been significantly transformed by technological innovations over the past decade, we explore the effects of employees’ perceptions about performance of SST. The results of a survey conducted among retail employees in Sweden demonstrate that organizational resilience and employees’ perceptions about technological innovations are critical for enhancing internal brand equity, which includes brand orientation, internal brand knowledge, internal brand involvement, and internal brand commitment.

Place, publisher, year, edition, pages
Springer Nature, 2022
Keywords
Internal brand equity, Internal branding, Resilience, Retailing, Self-service, SST
National Category
Business Administration
Identifiers
urn:nbn:se:umu:diva-194281 (URN)10.1057/s41262-022-00275-9 (DOI)000779614800001 ()2-s2.0-85127724619 (Scopus ID)
Available from: 2022-04-29 Created: 2022-04-29 Last updated: 2022-11-30Bibliographically approved
Biedenbach, G., Biedenbach, T., Hultén, P. & Tarnovskaya, V. (2019). Employee-based brand equity and performance of self-service technologies: Examining the impact of individual and organizational resilience. In: : . Paper presented at 14th Global Brand Conference of Academy of Marketing - Brand, Identity and Corporate Reputation SIG, Berlin School of Economics and Law (Hochschule für Wirtschaft und Recht Berlin), Berlin, Germany, May 8-10, 2019.
Open this publication in new window or tab >>Employee-based brand equity and performance of self-service technologies: Examining the impact of individual and organizational resilience
2019 (English)Conference paper, Oral presentation only (Refereed)
Abstract [en]

The purpose of this study is to examine the impact of individual and organizational resilience on perceptions of employees about the performance of self-service technologies (SSTs) and determinants of employee-based brand equity in a retailing context. The data was collected by distributing an online survey among employees of grocery stores and chains in Sweden, who were members of a panel of one large marketing research organization. The data was analyzed by using structural equation modeling. The findings advance research on internal branding by demonstrating the relevance of considering individual and organizational resilience, as well as perceptions of employees about technological innovations, such as SSTs, in the development and implementation of internal branding strategies. The study contributes to research and managerial practice by adopting an employee perspective and examining the impact of employees’ perceptions about technological innovations and resilience, which are found to be critical for enhancing employee-based brand equity.

Keywords
Internal branding, employee-based brand equity, self-service technologies, individual resilience, organizational resilience, retailing
National Category
Business Administration
Identifiers
urn:nbn:se:umu:diva-187642 (URN)
Conference
14th Global Brand Conference of Academy of Marketing - Brand, Identity and Corporate Reputation SIG, Berlin School of Economics and Law (Hochschule für Wirtschaft und Recht Berlin), Berlin, Germany, May 8-10, 2019
Available from: 2021-09-16 Created: 2021-09-16 Last updated: 2021-09-17Bibliographically approved
Biedenbach, T., Marell, A. & Vanyushyn, V. (2018). Industry-university collaboration and absorptive capacity: an empirical study in a Swedish context. International Journal of Technology Management, 76(1-2), 81-103
Open this publication in new window or tab >>Industry-university collaboration and absorptive capacity: an empirical study in a Swedish context
2018 (English)In: International Journal of Technology Management, ISSN 0267-5730, E-ISSN 1741-5276, Vol. 76, no 1-2, p. 81-103Article in journal (Refereed) Published
Abstract [en]

In this paper, we examine the role of firms' absorptive capacity in industry-university collaboration and, in particular, whether absorptive capacity moderates the effects of university collaboration on firms' innovativeness. Having defined absorptive capacity as the recognition, assimilation and application of valuable external knowledge for commercial purposes, we formulated three hypotheses pertaining to firm innovativeness and tested them in an original survey comprising a representative multi-industry sample of 1,532 Swedish firms. The results suggest that benefiting from university cooperation is conditional upon the firm's level of absorptive capacity. At low levels of absorptive capacity, engaging with universities does not translate into any noticeable increase in innovative output. In contrast, medium to high levels of absorptive capacity is where a firm benefit most from collaborating with a university. We also show that these effects are more pronounced for firms operating in sectors characterised by lower levels of technology and knowledge intensity.

Place, publisher, year, edition, pages
InderScience Publishers, 2018
Keywords
industry-university collaboration, innovation performance, absorptive capacity, ABSCAP, moderating fect, business-university collaboration, academic collaboration, innovativeness, innovative output, knowledge intensity, technology intensity, survey, multi-industry sample, cross-sectoral study, Sweden
National Category
Business Administration
Research subject
Business Studies
Identifiers
urn:nbn:se:umu:diva-144846 (URN)10.1504/IJTM.2018.10009599 (DOI)000423295900005 ()2-s2.0-85038630039 (Scopus ID)
Available from: 2018-02-23 Created: 2018-02-23 Last updated: 2023-03-24Bibliographically approved
Biedenbach, G., Biedenbach, T., Hultén, P. & Tarnovskaya, V. (2018). Internal brand citizenship in omni-channel retailing: Investigating the impact of self-service technologies. In: : . Paper presented at 13th Global Brand Conference of Academy of Marketing - Brand, Identity and Corporate Reputation SIG, Northumbria University, Newcastle, UK, May 2-4, 2018.
Open this publication in new window or tab >>Internal brand citizenship in omni-channel retailing: Investigating the impact of self-service technologies
2018 (English)Conference paper, Oral presentation only (Refereed)
Abstract [en]

The main purpose of this study is to investigate the impact of internal branding and self-service technologies on work meaningfulness and internal brand commitment in the context of omni-channel retailing. The findings confirm significant positive effects between the factors of internal brand citizenship.The study demonstrates significant effects of employees’ perceptions about self-service technologies and customers on work meaningfulness and internal brand commitment. The study advances the current state of knowledge on internal branding and retailing by investigating the effects of technological innovations on internal brand citizenship. The study contributes to managerial practice by providing practical recommendations on how companies can effectively use self-service technologies to enhance employees’ work meaningfulness and internal brand commitment, as well as to increase the value of the corporate brand and employer attractiveness.

Keywords
brand citizenship, internal branding, internal brand commitment, work meaningfulness, retailing, omni-channel, self-service technologies.
National Category
Business Administration
Identifiers
urn:nbn:se:umu:diva-148904 (URN)
Conference
13th Global Brand Conference of Academy of Marketing - Brand, Identity and Corporate Reputation SIG, Northumbria University, Newcastle, UK, May 2-4, 2018
Available from: 2018-06-12 Created: 2018-06-12 Last updated: 2021-09-17Bibliographically approved
Biedenbach, T. & Jacobsson, M. (2016). The Open Secret of Values: The Roles of Values and Axiology in Project Research. Project Management Journal, 47(3), 139-155
Open this publication in new window or tab >>The Open Secret of Values: The Roles of Values and Axiology in Project Research
2016 (English)In: Project Management Journal, ISSN 8756-9728, E-ISSN 1938-9507, Vol. 47, no 3, p. 139-155Article in journal (Refereed) Published
Abstract [en]

The purpose of this article is to explore the roles and potential benefits of axiology and value theory in project research. This is done through (1) an exploration of the essentials of axiology and value theory; (2) a review focused on how values have been used in project research; and (3) a reflection based on the historical–logical development of—and paradigmatic influences on—projects and their management. It is concluded that project research would benefit from a more encompassing philosophical treatment of axiology beyond merely acknowledging values as a thematic concept or as part of a project management methodology.

Place, publisher, year, edition, pages
John Wiley & Sons, 2016
Keywords
Epistemology, Ontology, Value theory, Axiology, Paradigm
National Category
Business Administration
Identifiers
urn:nbn:se:umu:diva-119324 (URN)10.1177/875697281604700312 (DOI)000404016600012 ()2-s2.0-85051596665 (Scopus ID)
Available from: 2016-04-15 Created: 2016-04-15 Last updated: 2023-03-24Bibliographically approved
Biedenbach, T. (2015). The paradigm as a steering mechanism for new research endeavuors. In: Beverly Pasian (Ed.), Designs, methods and practices for research of project management: (pp. 33-42). Routledge
Open this publication in new window or tab >>The paradigm as a steering mechanism for new research endeavuors
2015 (English)In: Designs, methods and practices for research of project management / [ed] Beverly Pasian, Routledge, 2015, p. 33-42Chapter in book (Refereed)
Place, publisher, year, edition, pages
Routledge, 2015
Keywords
paradigm, ontology, epistemology, axiology, research process.
National Category
Business Administration
Identifiers
urn:nbn:se:umu:diva-95245 (URN)2-s2.0-84962425942 (Scopus ID)9781409448808 (ISBN)9781409448815 (ISBN)9781472407993 (ISBN)
Note

First published 2015 by Gower Publishing.

Available from: 2014-10-24 Created: 2014-10-24 Last updated: 2023-08-14Bibliographically approved
Organisations

Search in DiVA

Show all publications