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Celebrations of local volunteering as a way to cope with cutbacks are frequent. Not least are such celebrations apparent within the media, where descriptions of local initiatives are sometimes seen as the solutions to downward spiralling trends in Swedish rural areas. The paper explores the media production of meaning around rural resilience as they covered initiatives where rural populations mobilised to 'save' threatened local service for their supposed public interest. Using the concepts of 'patchy resilience' and 'cruel optimism', the paper points at how the representations attach rural areas and identities to a stereotypical rural imagery while also representing a resilience ideal that risks glorifying neoliberal responsibilisation.

This article utilizes news media representations to scrutinize the symbolic construction and legitimizing support for green megaprojects, with a particular focus on Northvolt’s battery factory in Skellefteå, Sweden. The study reveals that the media portrayed the project as crucial for local development, driven by Northvolt’s explicit competition, Sweden’s national ambition to lead in green technology, and a neoliberal agenda for regional economic growth. These narratives, deeply rooted in ideological fantasies about the implications of such a megaproject for a small, struggling community, effectively suppressed concerns about colonialism, environmental risks, and indigenous rights. The media’s emphasis on perceived benefits overshadowed potential risks, prompting questions about the long-term impact of such projects on local communities and the environment. The article argues that while these investments are framed as opportunities for progress, they may perpetuate historical patterns of exploitation and overlook critical socio-environmental issues.

As a consequence of cutbacks in the welfare sector, rural populations have reacted to their situation by taking over and operating activities that are threatened by closures, such as schools, grocery stores and health centres, for themselves. Such initiatives are often referred to as examples of rural resilience. Drawing on interviews, this paper explores participants' narratives about rural initiatives aiming to retain and develop local welfare and community services. It pays specific heed to how notions of resilience reside within the narratives – the ideological convictions and challenges they entail, and the practices they make (im)possible. The study shows that participants’ narratives about resilient villages and initiatives indirectly support the neoliberal rural policy focus on regional responsibility to create growth. It argues that, in order to understand the appeal of the neoliberal positions and practices that resilience thinking proved to entail, it is important to recognise the intersections of space and identity, and to explore the local spatial experiences and imageries in relation to which resilience practices appear desirable and necessary, as well as the specific rural identities that resilience discourse supports.