The aim of this paper is to analyze determinants of the attractiveness of membership in Swedish golfclubs. This is modeled as a utility maximization problem and is estimated using a unique data set that includes 99 percent of all golf clubs in Sweden. We find that the annual membership fees and the member profile have a significant impact on the club´s attractiveness as well as a number of other important characteristics of the club and the municipality in which the club is located. The latter result indicates that not only the characteristics of the club itself but also its location matter for its attractiveness.