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Lokala plattformar i en global värld: En kvalitativ studie om upplevd trovärdighet på delningsplattformar
Umeå universitet, Samhällsvetenskapliga fakulteten, Institutionen för informatik.
Umeå universitet, Samhällsvetenskapliga fakulteten, Institutionen för informatik.
2023 (svensk)Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgaveAlternativ tittel
Local platforms in a global world : A qualitative study on perceived trust towards sharing platforms (engelsk)
Abstract [en]

Through digital sharing platforms users can rent, exchange, rideshare and sell items without having to go to a physical marketplace. Although these sharing platforms have global reach, they don’t provide services in smaller cities, towns, and villages. Umigo is a project that seeks to promote local sharing economies through a digital platform builder and host, making digital sharing platforms more available. Using the website individuals can sell, rent, share and buy items and services. Dela Höga Kusten is a platform on Umigo which hosts multiple companies operating in the local region. Through Dela Höga Kusten individuals can contact and rent services and goods from local companies using a digital interface. The user experience (UX) of a digital sharing platform plays an important role in shaping the users’ perceived usability of the service. This study aims to explore the relationship between UX and perceived trust on local sharing platforms. Utilizing think aloud tests and interviews with five participants who interacted with the platform Dela Höga Kusten, a qualitative research approach was adopted. The findings were analyzed and compared with previous research and literature within the field of UX. The results support previous research, showing that visual design plays an important role in enhancing the user experience and building user trust towards a service. The research highlights the importance of integrating UX design principles to cultivate a pleasant user experience and foster trust. Prioritizing the user experience can help build user trust and loyalty, making local sharing economies more accessible through digital sharing platforms.

sted, utgiver, år, opplag, sider
2023. , s. 38
Serie
Informatik Student Paper Bachelor (INFSPB) ; 2023:31
Emneord [sv]
Lokala plattformar, delningsplattformar, kvalitativ studie, upplevd trovärdighet, UX, UI, användarupplevelse, gränssnitt, digital medieproduktion, think-aloud, användartest, användarintervju
HSV kategori
Identifikatorer
URN: urn:nbn:se:umu:diva-208568OAI: oai:DiVA.org:umu-208568DiVA, id: diva2:1759597
Eksternt samarbeid
Anonym
Utdanningsprogram
Digital Media Production
Presentation
2023-04-27, Ma378, 10:15 (svensk)
Veileder
Examiner
Tilgjengelig fra: 2023-05-26 Laget: 2023-05-26 Sist oppdatert: 2023-05-26bibliografisk kontrollert

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Lokala plattformar i en global värld(1575 kB)56 nedlastinger
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