As a consequence of cutbacks in the welfare sector, rural populations have reacted to their situation by taking over and operating activities that are threatened by closures, such as schools, grocery stores and health centres, for themselves. Such initiatives are often referred to as examples of rural resilience. Drawing on interviews, this paper explores participants' narratives about rural initiatives aiming to retain and develop local welfare and community services. It pays specific heed to how notions of resilience reside within the narratives – the ideological convictions and challenges they entail, and the practices they make (im)possible. The study shows that participants’ narratives about resilient villages and initiatives indirectly support the neoliberal rural policy focus on regional responsibility to create growth. It argues that, in order to understand the appeal of the neoliberal positions and practices that resilience thinking proved to entail, it is important to recognise the intersections of space and identity, and to explore the local spatial experiences and imageries in relation to which resilience practices appear desirable and necessary, as well as the specific rural identities that resilience discourse supports.