Despite its status at the heart of a closely related field, philosophers have so far mostly overlooked a phenomenon sociolinguists call 'social meaning'. My aim in this paper will be to show that by properly acknowledging the significance of social meanings, we can identify an important new set of forms that discursive injustice takes. I begin by surveying some data from variationist sociolinguistics that reveal how subtle differences in the way a particular content is expressed allow us to perform importantly different illocutionary actions, actions we use to do things like constructing a public persona and building a rapport with an audience. The social importance of these activities and the pervasiveness of our engagement in them means that the ethical stakes involved are high - substantial injustices may result if speakers from different social groups are differently empowered with regard to the illocutionary possibilities made available to them by variation.