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Based on the reasoning that contextual variations are important for understanding differences in forest cognitions, this study examined forest values and management attitudes in the general public in Germany (n = 1135) and Sweden (n = 1311) by means of a questionnaire. Results indicated that the public in both countries emphasised similar forest values, and the overall pattern was comparable for different types of forest, although certain differences based on forest type and country were evident. For example, the German public was more ecologically oriented, whereas the Swedish public was more production oriented in its forest values and management attitudes. Furthermore, ecological and various anthropocentric forest values were perceived to be quite compatible, with the Swedish respondents perceiving this to a greater extent than the German. The overall cognitive structure of forest values and management attitudes was similar in both countries, although differences were revealed, particularly regarding attitudes.