Artificial Intelligence (AI) as a highly transformative technology take on a special role as both an enabler and a threat to UN Sustainable Development Goals (SDGs). AI Ethics and emerging high-level policy efforts stand at the pivot point between these outcomes but is barred from effect due the abstraction gap between high-level values and responsible action. In this paper the Responsible Norms (RAIN) framework is presented, bridging this gap thereby enabling effective high-level control of AI impact. With effective and operationalized AI Ethics, AI technologies can be directed towards global sustainable development.