Qualified-self aspects within AHA requires having emphasis on empowerment and how citizens as individuals and patients can manage their own data, in particular for self-monitoring purposes. For this management to meet reply properly to the societal grand challenge of AHA, there is the need to shift from society owning all individual health data to individuals themselves owning their data. Another aspect is that the Quantified-Self movement is still rooted mostly in wellness and even fitness, and as having various apps at their disposal. Focus is then not always just on health but on performance more in general.