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Dark Design Patterns: An End-user Perspective
Umeå University, Faculty of Social Sciences, Department of Informatics.
Umeå University, Faculty of Social Sciences, Department of Informatics.
2020 (English)In: Human Technology, E-ISSN 1795-6889, Vol. 16, no 2, p. 170-199Article in journal (Refereed) Published
Abstract [en]

The number of websites and mobile applications available is growing continually, as are the persuasive approaches to influence human behavior and decision making. Although designing for persuasion offers several potential benefits, recent developments expose various deceptive designs, that is, dark patterns, that utilize psychological factors to nudge people toward, from someone else’s perspective, desired directions. This paper contributes to an increased awareness of the phenomenon of dark patterns through our exploring how users perceive and experience these patterns. Hence, we chose a qualitative research approach, with focus groups and interviews, for our exploration. Our analysis shows that participants were moderately aware of these deceptive techniques, several of which were perceived as sneaky and dishonest. Respondents further expressed a resigned attitude toward such techniques and primarily blamed businesses for their occurrence. Users considered their dependency on services employing these practices, thus making it difficult to avoid fully dark patterns.

Place, publisher, year, edition, pages
Jyväskylä: University of Jyväskylä , 2020. Vol. 16, no 2, p. 170-199
Keywords [en]
dark patterns, persuasive design, deceptive design, evil design, qualitative study
National Category
Information Systems, Social aspects
Research subject
human-computer interaction
Identifiers
URN: urn:nbn:se:umu:diva-174679DOI: 10.17011/ht/urn.202008245641Scopus ID: 2-s2.0-85092184134OAI: oai:DiVA.org:umu-174679DiVA, id: diva2:1462760
Available from: 2020-08-31 Created: 2020-08-31 Last updated: 2023-07-25Bibliographically approved

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Harr, Rikard

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf