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Self-reported exposure of Indonesian adolescents to online and offline tobacco advertising, promotion and sponsorship (TAPS)
Department of Public and Occupational Health, Amsterdam Public Health Research Institute, Amsterdam UMC, University of Amsterdam, Amsterdam, Netherlands; Health Communication and Educational Technology Laboratory, Faculty of Public Health, Universitas Indonesia, Depok, Indonesia.
Department of Public and Occupational Health, Amsterdam Public Health Research Institute, Amsterdam UMC, University of Amsterdam, Amsterdam, Netherlands.
Umeå University, Faculty of Medicine, Department of Epidemiology and Global Health. Department of Public Health and Community Medicine, University of Gothenburg Institute of Medicine, Göteborg, Sweden.ORCID iD: 0000-0003-0556-1483
Department of Public and Occupational Health, Amsterdam Public Health Research Institute, Amsterdam UMC, University of Amsterdam, Amsterdam, Netherlands.
2022 (English)In: Tobacco Control, ISSN 0964-4563, E-ISSN 1468-3318, Vol. 31, no 1, p. 98-105Article in journal (Refereed) Published
Abstract [en]

Objectives: To quantify tobacco advertising, promotion and sponsorship (TAPS), self-reported exposure from online and offline platforms among adolescents in Indonesia.

Methods: A cross-sectional school-based survey was conducted in 2017. In total, 2820 students aged 13–18 years were recruited from 22 schools in seven cities. Respondents reported TAPS exposure on online (online news, YouTube, Facebook, Twitter and Instagram), and offline platforms (broadcast media, tobacco industry sponsored events and outdoor advertising). For outdoor advertisements, respondents reported the locations where they were exposed. We used multilevel analysis to assess TAPS exposure by age, gender, smoking status and city.

Results: Online TAPS exposure was high on Instagram (29.6%), and relatively low on Twitter (7.3%). Offline TAPS exposure was high via television (74.0%), billboards (54.4%) and live music events (46.2%), but low on radio (6.9%). In all cities, outdoor advertising was seen particularly on the streets and in minimarkets. Overall, TAPS exposure was higher among older than younger adolescents, boys than girls, and smokers than non-smokers.

Conclusions: Overall TAPS exposure was high on both online and offline platforms. Banning online tobacco advertising, in addition to complete bans on outdoor and television advertising, is essential to adequately protect Indonesian adolescents from tobacco advertising.

Place, publisher, year, edition, pages
BMJ Publishing Group Ltd, 2022. Vol. 31, no 1, p. 98-105
Keywords [en]
advertising and promotion, low/middle income country, media, public policy
National Category
Public Health, Global Health, Social Medicine and Epidemiology
Identifiers
URN: urn:nbn:se:umu:diva-181018DOI: 10.1136/tobaccocontrol-2020-056080ISI: 000728271700001PubMedID: 33608464Scopus ID: 2-s2.0-85101223045OAI: oai:DiVA.org:umu-181018DiVA, id: diva2:1534234
Available from: 2021-03-05 Created: 2021-03-05 Last updated: 2022-07-19Bibliographically approved

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Ng, Nawi

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CiteExportLink to record
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