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Material affordances in circular products and business model development: for a relational understanding of human and material agency
Örebro University School of Business, Örebro University, Örebro, Sweden.
Department of Service Studies, Lund University, Lund, Sweden.
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE). School of Business, Economics and Law, University of Gothenburg, Gothenburg, Sweden.ORCID iD: 0000-0002-0186-0358
2022 (English)In: Culture and Organization, ISSN 1475-9551, E-ISSN 1477-2760, Vol. 28, no 1, p. 79-96Article in journal (Refereed) Published
Abstract [en]

This paper uses the notion of material affordances to show that a focus on how people engage with materials helps understanding how organizations transit toward sustainability. Material affordances refer to the enablements and constraints afforded by materials to someone engaging with an environment for a particular purpose. Based on a qualitative study of a company's efforts at becoming circular, we show that material affordances are evolutive as organizational members shift focus from the development of products to the establishment of a circular business model. We also show that affordances are distributed across the company's circular ecosystem. Between what they enable and prevent, they invite humans to a dynamic engagement with materials that decenters human agencies to incorporate material agency in such efforts. A key contribution of the notion of material affordances is to put the relationships of humans and materials at the core of a transition toward circularity and sustainability.

Place, publisher, year, edition, pages
Routledge, 2022. Vol. 28, no 1, p. 79-96
Keywords [en]
Affordance, Circular business model, Circular products, Materials, Organizational environmental sustainability
National Category
Business Administration
Identifiers
URN: urn:nbn:se:umu:diva-189479DOI: 10.1080/14759551.2021.1986506ISI: 000706239300001Scopus ID: 2-s2.0-85118294221OAI: oai:DiVA.org:umu-189479DiVA, id: diva2:1611003
Funder
Swedish Research Council, 2019-00520Vinnova, 2016-05143,2017-03166
Note

First published online: 11 Oct 2021

Available from: 2021-11-12 Created: 2021-11-12 Last updated: 2021-12-30Bibliographically approved

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Stål, Herman I.

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Citation style
  • apa
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  • de-DE
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  • Other locale
More languages
Output format
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  • asciidoc
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