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After successful fundraising: how overfunding and category spanning affect the release and audience-perceived quality of crowdfunded products
Faculty of Business and Economics, University of Göttingen, Göttingen, Germany.ORCID iD: 0000-0001-9248-9875
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration. Media, Management and Transformation Center, Jönköping International Business School, Jönköping, Sweden.ORCID iD: 0000-0002-8304-5321
Faculty of Management, Economics and Society, Witten/Herdecke University, Witten, Germany.ORCID iD: 0000-0002-4338-3887
2023 (English)In: Small Business Economics, ISSN 0921-898X, E-ISSN 1573-0913, Vol. 61, no 3, p. 1009-1026Article in journal (Refereed) Published
Abstract [en]

Overfunding of crowdfunded productdevelopment projects would seem to be a welcome outcome for entrepreneurs, yet initial theory and evidence suggest that overfunding can have both positive and negative consequences. To overcome these contradictory predictions, we develop theory linking research on slack resources, audience expectations, and product category spanning to hypothesize boundary conditions for whether and when overfunding has a positive or negative effect on the product-development outcomes of product release and audience-perceived product quality. Post-crowdfunding data on video-game development projects show that entrepreneurs with high-category-spanning products benefit substantially less from overfunding than entrepreneurs with low-category-spanning products. Our study provides novel insights into the relation between overfunding and product release as well as audience-perceived product quality. It also contributes to our emerging understanding of the role of categories in the context of crowdfunding. We discuss implications for theory and practice.

Place, publisher, year, edition, pages
Springer Nature, 2023. Vol. 61, no 3, p. 1009-1026
Keywords [en]
Entrepreneurship, Crowdfunding
National Category
Business Administration
Research subject
Business Studies
Identifiers
URN: urn:nbn:se:umu:diva-202446DOI: 10.1007/s11187-022-00721-7ISI: 000907798800001Scopus ID: 2-s2.0-85145556727OAI: oai:DiVA.org:umu-202446DiVA, id: diva2:1725087
Available from: 2023-01-10 Created: 2023-01-10 Last updated: 2023-12-19Bibliographically approved

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Steigenberger, Norbert

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