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'To my surprise, i don’t particularly like my own opinions': exploring adaptations of the 'open-guise' technique to raise sociolinguistic language awareness
Örebro University, Sweden.
Umeå University, Faculty of Arts, Department of language studies.
2023 (English)In: Nordic Journal of English Studies, ISSN 1502-7694, E-ISSN 1654-6970, Vol. 22, no 1, p. 113-143Article in journal (Refereed) Published
Abstract [en]

The following study describes a data-driven learning scenario aimed at raising sociolinguistic awareness of matters related to gender, language and stereotyping. The design is inspired by the matched-guise technique (MGT), a quantitative data driven experimental method that has been used extensively to investigate language attitudes. In the scenario, differences in respondents’ response patterns to two gender-manipulated versions (male-female vs. female-male dyads) of the same recorded dialogue were used as a starting point for awareness-raising activities aimed at highlighting how gender stereotypes may affect perceptions of a dialogue. The main focus of the article is a comparison of the learning outcomes of two variants of the setup: a traditional undisclosed MGT-inspired setup, where the design and purpose of the experiment was kept secret until after the response phase, and a so-called open-guise design, where respondents were informed of the design and purpose of the experiment prior to the response phase. Preliminary results suggest that respondents adjust their assessments of a speaker depending on the guise, even when they know it is the same speaker they are listening to. Moreover, the open-guise design seemed to lead to greater pedagogic impact than the scenario based on the undisclosed design. However, further studies are needed to confirm these findings.

Place, publisher, year, edition, pages
Umeå University , 2023. Vol. 22, no 1, p. 113-143
Keywords [en]
gender, language attitudes, Matched-Guise Technique (MGT), Open-Guise Technique, sociolinguistics
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URN: urn:nbn:se:umu:diva-209576DOI: 10.35360/njes.797Scopus ID: 2-s2.0-85160632832OAI: oai:DiVA.org:umu-209576DiVA, id: diva2:1765667
Available from: 2023-06-12 Created: 2023-06-12 Last updated: 2023-06-12Bibliographically approved

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Steinvall, Anders

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CiteExportLink to record
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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf