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Branding in the automotive industry: a systematic literature review and future research agenda
Herbert, Robin
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
ORCID iD:
0009-0002-4815-0596
Biedenbach, Galina
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
ORCID iD:
0000-0002-3616-3851
Jansson, Johan
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
ORCID iD:
0000-0003-2593-9439
2023 (English)
Conference paper, Oral presentation only (Refereed)
Place, publisher, year, edition, pages
2023.
National Category
Business Administration
Identifiers
URN:
urn:nbn:se:umu:diva-218577
OAI: oai:DiVA.org:umu-218577
DiVA, id:
diva2:1822126
Conference
European Marketing Academy (EMAC) Annual conference 2023 Conference, Odense, Denmark, May 23-26, 2023
Available from:
2023-12-21
Created:
2023-12-21
Last updated:
2024-02-14
Bibliographically approved
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Herbert, Robin
Biedenbach, Galina
Jansson, Johan
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Biedenbach, Galina
Jansson, Johan
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https://umu.diva-portal.org/smash/record.jsf?pid=diva2:1822126
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apa
ieee
modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
Other style
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Language
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
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en-GB
en-US
fi-FI
nn-NO
nn-NB
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html
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