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Digital innovation sourcing through entrepreneurial storytelling: insights from Pebble time's crowdfunding success
Department of Applied Information Technology, University of Gothenburg, Forskningsgangen 6, Gothenburg, Sweden.
Berner Fachhochschule, Business School, Institut Digital Technology Management, Brückenstrasse 73, Bern, Switzerland.
Umeå University, Faculty of Social Sciences, Department of Informatics.
2025 (English)In: Information and organization, ISSN 1471-7727, E-ISSN 1873-7919, Vol. 35, no 1, article id 100552Article in journal (Refereed) Published
Abstract [en]

Digital innovation is an open collaborative process that involves many contributors for creating digital products and services. Entrepreneurs continuously engage with various external actors during their venture's lifecycle, utilizing these interactions to source opportunities, knowledge and resources, while shaping the project vision. However, the mechanisms governing digital innovation sourcing remain unclear. This paper proposes an entrepreneurial storytelling perspective to bridge this gap. We study the case of digital innovation sourcing by analyzing the crowdfunding story of Pebble Time, the most successful Kickstarter campaign to date. Using digital archival sources, we trace Pebble's approach over the course of the campaign. Our findings contribute to the digital innovation literature by demonstrating how the company's efforts allowed diverse actors to participate collectively and affect the entrepreneurial story over time. We identify four modes of actions that digital ventures employ in the collective construction of entrepreneurial narratives: nudging, pushing, scanning, and highlighting. We suggest that the modes of digital action enable digital innovation sourcing when crafting a compelling narrative in the digital age.

Place, publisher, year, edition, pages
Elsevier, 2025. Vol. 35, no 1, article id 100552
Keywords [en]
Digital actions, Digital entrepreneurship, Digital innovation sourcing, Entrepreneurial storytelling
National Category
Business Administration Information Systems, Social aspects
Identifiers
URN: urn:nbn:se:umu:diva-233750DOI: 10.1016/j.infoandorg.2024.100552ISI: 001394653900001Scopus ID: 2-s2.0-85212812264OAI: oai:DiVA.org:umu-233750DiVA, id: diva2:1924960
Available from: 2025-01-07 Created: 2025-01-07 Last updated: 2025-04-24Bibliographically approved

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Holmström, Jonny

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  • apa
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