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Mer än bara en hemsida?: En teknografisk och ideologisk analys av The Red Pill Archive
Umeå University, Faculty of Arts, Department of culture and media studies.
Umeå University, Faculty of Arts, Department of culture and media studies.
2025 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
More Than Just a Website? : A Technographic and Ideological Analysis of The Red Pill Archive (English)
Abstract [en]

This study examines The Red Pill Archive (TRPA) through a technographic and ideological analysis, exploring how digital infrastructures contribute to the preservation and dissemination of manosphere ideologies. By combining a technographic examination of the platform’s affordances with a thematic analysis of its dictionary, the study reveals how TRPA functions not only as an archive but also as an active agent in reinforcing ideological beliefs. The findings indicate that the platform’s design facilitates content accessibility and engagement, fostering a sense of legitimacy and continuity within the manosphere. Additionally, the thematic analysis highlights how language is strategically used to reproduce norms and cultures, reinforcing gendered power structures and positioning feminism as a threat. These insights contribute to a broader understanding of how digital platforms influence ideological dissemination and radicalization processes online. These insights contribute to a broader understanding of how digital platforms influence ideological dissemination radicalization and radicalization processes online.

Place, publisher, year, edition, pages
2025. , p. 55
Keywords [en]
The Red Pill, manosphere, digital archiving, ideological discourse, thematic analysis, technography.
National Category
Media and Communication Studies
Identifiers
URN: urn:nbn:se:umu:diva-238515OAI: oai:DiVA.org:umu-238515DiVA, id: diva2:1956667
Educational program
Programme in Media and Communication Studies: Strategic Communication
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Examiners
Available from: 2025-05-07 Created: 2025-05-06 Last updated: 2025-05-07Bibliographically approved

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf