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Disseminating research of goose damage prevention: evaluating effects of message framing and farmer experience
Environmental Psychology, Department of Architecture and Built Environment, Lund University, Lund, Sweden; Grimsö Wildlife Research Station, Department of Ecology, Swedish University of Agricultural Sciences (SLU), Riddarhyttan, Sweden.ORCID iD: 0000-0002-8178-5086
Umeå University, Faculty of Social Sciences, Department of Geography.ORCID iD: 0000-0002-6673-0079
Environmental Psychology, Department of Architecture and Built Environment, Lund University, Lund, Sweden.ORCID iD: 0000-0001-7947-3297
Umeå University, Faculty of Social Sciences, Department of Political Science.ORCID iD: 0000-0002-7674-6197
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2025 (English)In: Human Dimensions of Wildlife, ISSN 1087-1209, E-ISSN 1533-158XArticle in journal (Refereed) Epub ahead of print
Abstract [en]

Disseminating research in wildlife management is challenging. This study explores how framing four information texts influenced Swedish crop farmers’ (n = 1,182) perceived ability to cope with wild geese, and their behavioral intentions to implement goose damage prevention strategies. A digital survey, based on a before–after randomized controlled trial, evaluated the impact of message framing with content representing varying psychological distance at a social (farmer vs. management authorities) and spatial (farmer’s field vs. landscape) dimension. Introducing management authorities as active partners increased farmers´ intentions to undertake adaptation measures and scaring tactics among farmers with less experience with geese. Meanwhile, farmers with higher levels of experience showed a greater willingness to undertake hunting interventions. The findings suggested that social support is important to increase farmers’ ability to cope. Future evaluations should explore collaborative communication strategies between researchers and wildlife management.

Place, publisher, year, edition, pages
Routledge, 2025.
Keywords [en]
Communication, crop damage, message effects, psychological distance, wildlife damage mitigation
National Category
Agricultural Science
Identifiers
URN: urn:nbn:se:umu:diva-242304DOI: 10.1080/10871209.2025.2529876ISI: 001525952000001Scopus ID: 2-s2.0-105010417082OAI: oai:DiVA.org:umu-242304DiVA, id: diva2:1985059
Funder
Swedish Environmental Protection Agency, 16/71Swedish Environmental Protection Agency, 16/72Swedish Environmental Protection Agency, 19/128Swedish Environmental Protection Agency, 19/129Wildlife Management FundSwedish University of Agricultural SciencesKristianstad UniversityAvailable from: 2025-07-21 Created: 2025-07-21 Last updated: 2025-07-21

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Eriksson, LouiseSandström, Camilla

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Eklund, AnnEriksson, LouiseJohansson, MariaSandström, CamillaMånsson, JohanElmberg, Johan
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Human Dimensions of Wildlife
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