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Male melancholy: problematizations of sustainability through norm critique as a discursive practice
Umeå University, Faculty of Social Sciences, Umeå Centre for Gender Studies (UCGS).
2026 (English)In: Journal of Gender Studies, ISSN 0958-9236, E-ISSN 1465-3869, Vol. 35, no 6, p. 1632-1649Article in journal (Refereed) Published
Abstract [en]

This article analyzes how social and ecological sustainability is problematized and given meaning through a norm-critical feminist perspective on masculinities. The study builds on qualitative interviews with both initiators and participants in a Swedish feminist initiative working norm critically with men and masculinity in relation to sustainability, as well as on the instructive materials guiding the initiatives norm-critical workshops. Drawing on a discourse theoretical framework, the analysis illustrates how neoliberal ideals of individualism and self-improvement are reflected and reproduced through norm critique as a discursive practice, even when that critique aims to challenge dominant norms and structures. Furthermore, the article points towards some political implications of this reproduction in relation to both social and ecological sustainability. By considering how ideology ‘grips’ subjects through the aspect of desire and enjoyment, the paper contributes with a perspective on the affective dimensions that are at play in the relationship between norm critique, neoliberalism, and sustainability discourse.

Place, publisher, year, edition, pages
Routledge, 2026. Vol. 35, no 6, p. 1632-1649
Keywords [en]
discourse theory, ecological masculinities, feminism, neo-liberalism, Norm critique, sustainability
National Category
Gender Studies
Identifiers
URN: urn:nbn:se:umu:diva-242352DOI: 10.1080/09589236.2025.2529958ISI: 001529046600001Scopus ID: 2-s2.0-105010950088OAI: oai:DiVA.org:umu-242352DiVA, id: diva2:1985608
Available from: 2025-07-25 Created: 2025-07-25 Last updated: 2026-09-10Bibliographically approved
In thesis
1. Norm critical desire: on the limits and possibilities of feminist critique
Open this publication in new window or tab >>Norm critical desire: on the limits and possibilities of feminist critique
2025 (English)Doctoral thesis, comprehensive summary (Other academic)
Alternative title[sv]
Normkritiska begär : den feministiska kritikens gränser och möjligheter
Abstract [en]

In recent years, norm critique has emerged as a central framework for addressing social inequalities in Sweden. Norm critical perspectives are widely adopted across educational institutions, workplaces, and organizations as a strategy for advancing feminist political goals, such as gender equality and more broadly for fostering social justice. The concept has also come to be viewed as closely related to feminist theory and gender studies research. By examining norm critique as an empirical example, this thesis explores the limits and possibilities of feminist critique. The aim is to analyze how, and with what effects, norm critique is articulated as a tool for social justice and change through a study of its own practices. To this end, three different fields that engage with norm critique are examined: national gender equality policy, feminist movements, and research practice. Each field represents an area which can be seen as formative for the articulation of contemporary feminist discourse in Sweden.

The study draws on a broad range of materials, including policy material, interviews, participatory guides and instructions, and scholarly publications, all related to the development and application of norm critical pedagogical perspectives. The material is analyzed using a discourse theoretical framework including psychoanalytical theories of subjectification. This way, the thesis not only explore how, but also why norm critique is articulated as a response to contemporary societal challenges. Thus, the study also addresses the driving force behind norm critique and contributes with a perspective on the affective dimensions of norm critique as a tool for social change.

The thesis analyzes how the articulation of norm critique takes place in relation to neoliberal and post-political processes. Unlike previous research addressing how the transformative potential of norm critique may be lost when implemented in a context characterized by neoliberal ideals of individualism and self-improvement, the thesis considers how such ideals are reflected and reproduced through norm critique as a discursive practice. A central conclusion of the dissertation is that norm critique, as a political project, rests on arguments that support the very norms it seeks to resist. The analysis demonstrates how these arguments relate to ideological fantasies of progress, enlightenment, and freedom, which risk obscuring how norm critique, contrary to its intentions, gives rise to new forms of exclusions and power hierarchies.

Place, publisher, year, edition, pages
Umeå: Umeå University, 2025. p. 92
Keywords
norm critique, gender equality, masculinities, sustainability, feminist theory, neoliberalism, discourse theory, psychoanalysis
National Category
Gender Studies
Research subject
gender studies
Identifiers
urn:nbn:se:umu:diva-246280 (URN)978-91-8070-853-1 (ISBN)978-91-8070-854-8 (ISBN)
Public defence
2025-12-05, HUM.D.210- Hummelhonung, Umeå, 10:00 (Swedish)
Opponent
Supervisors
Available from: 2025-11-14 Created: 2025-11-10 Last updated: 2025-11-12Bibliographically approved

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Olsson, Josefin

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Citation style
  • apa
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  • de-DE
  • en-GB
  • en-US
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  • nn-NO
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  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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