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Data liquidity and data friction: governing the contingencies of data in motion
Umeå University, Faculty of Social Sciences, Department of Informatics.ORCID iD: 0000-0001-7863-0908
2025 (English)Doctoral thesis, comprehensive summary (Other academic)Alternative title
Datalikviditet och datafriktion : att styra osäkerheterna i dataflöden (Swedish)
Abstract [en]

With the growing influence of data-driven technologies and Artificial Intelligence (AI) across industries, questions of data governance have become a central concern. As organizations embark on digital transformation initiatives to enhance their operations, services, and strategies through AI, the effective management of data has become a key condition for success. However, most data governance frameworks focus on technical aspects, overlooking the everyday work that makes data usable, meaningful, and trustworthy. Based on qualitative research in Swedish forestry, this study traces how data are produced, interpreted, and moved across the sector. To capture this process, I introduce the concept of data journeys, the paths along which data move, transform, and sometimes get stuck as they encounter tools, people, and organizational boundaries. What enables data movement is data liquidity, the capacity of data to be reused or recombined across contexts without losing their interpretive integrity. Data liquidity, however, is not a given – it depends on a variety of socio-technical arrangements. When these fail, data friction emerges. Data friction refers to the obstacles that slow or block data movement. Yet data friction is not inherently negative. In forestry, where data must often be interpreted with care and based on ecological expertise, data friction can be productive. It draws attention to data ambiguity, prevents unwanted data sharing, and protects against context loss. This leads to the central argument of the dissertation: data governance is not just about enabling flow, it is also about negotiating the tensions between data liquidity and data friction. Effective data governance involves knowing when to enable data movement and when to slow it down.

Based on the above, the dissertation makes three contributions. First, it moves beyond traditional assumptions of data governance as a matter of formal control, data quality, or compliance. It does so by conceptualizing data governance as a practice-based, socio-technical process, enacted through the everyday efforts of making data usable across systems and contexts. Second, it develops the concepts of data journeys, data liquidity, and data friction to trace how data governance unfolds in motion. In doing so, it highlights the socio-technical frictions that shape data work in practice. These data frictions often reveal where the limitations of dataliquidity are and what work is required to restore it. Third, the dissertation challenges the assumption that data friction is inherently problematic. It shows that data friction can be protective, reflective, and even productive.

Place, publisher, year, edition, pages
Umeå University, 2025. , p. 140
Series
Research reports in informatics, ISSN 1401-4572 ; RR-25.02
Keywords [en]
data governance, data work, data liquidity, data journeys, practice-based view, data friction.
National Category
Information Systems
Identifiers
URN: urn:nbn:se:umu:diva-245422ISBN: 978-91-8070-801-2 (print)ISBN: 978-91-8070-802-9 (electronic)OAI: oai:DiVA.org:umu-245422DiVA, id: diva2:2006058
Public defence
2025-11-21, MA121 (MIT-huset), Umeå, 13:00 (English)
Opponent
Supervisors
Available from: 2025-10-14 Created: 2025-10-13 Last updated: 2025-10-14Bibliographically approved
List of papers
1. AI management beyond myth and hype: a systematic review and synthesis of the literature
Open this publication in new window or tab >>AI management beyond myth and hype: a systematic review and synthesis of the literature
2024 (English)In: Pacific Asia Journal of the Association for Information Systems, ISSN 1943-7536, E-ISSN 1943-7544, Vol. 16, no 2, article id 1Article in journal (Refereed) Published
Abstract [en]

Background: AI management has attracted increasing interest from researchers rooted in many disciplines, including information systems, strategy, and economics. In recent years, scholars with interests in these diverse fields have formulated similar research questions, investigated similar research contexts, and even often adopted similar methodologies when studying AI. Despite these commonalities, the AI management literature has largely evolved in an isolated fashion within specific fields, thereby impeding the development of cumulative knowledge. Moreover, views of AI’s anticipated trajectory have often oscillated between unjustifiably optimistic assessments of its benefits and extremely pessimistic appraisals of the risks it poses for organizations and society.

Method: To move beyond the polarized discussion, this work offers a systematic review of the vast, interdisciplinary AI management literature, based on analysis of a large sample of articles published between 2010 and 2022. Results: We identify four main research streams in the AI management literature and associated, conflicting discussion, concerning four (data, labor, critical, and value) dimensions.

Conclusion: The review conceptually and practically contributes to the IS field by documenting the literature’s evolution and highlighting avenues for future research trajectories. We believe that by outlining four key themes and visualizing them in an organized framework the study promotes a holistic and broader understanding of AI management research as a cross-disciplinary effort, for both researchers and practitioners, and provides suggestions that extend the framing of AI beyond myth and hype.

Place, publisher, year, edition, pages
AISeL, 2024
Keywords
AI Management, Big Data, Ethics, Systematic Literature Review, Value Creation
National Category
Business Administration
Identifiers
urn:nbn:se:umu:diva-229403 (URN)10.17705/1pais.16201 (DOI)001286019900001 ()2-s2.0-85202968245 (Scopus ID)
Available from: 2024-09-11 Created: 2024-09-11 Last updated: 2025-10-14Bibliographically approved
2. Managing unbounded digital transformation: exploring the role of tensions in a digital transformation initiative in the forestry industry
Open this publication in new window or tab >>Managing unbounded digital transformation: exploring the role of tensions in a digital transformation initiative in the forestry industry
2022 (English)In: Information Technology and People, ISSN 0959-3845, E-ISSN 1758-5813, Vol. 36, no 8, p. 43-68Article in journal (Refereed) Published
Abstract [en]

Purpose: Prior research has highlighted the pervasive importance of digital technologies in business and societal settings, but their enabling role in digital transformation, and effective forms of organization to address tensions that arise during attempts to promote it, have been insufficiently explored. Therefore, the purpose of this paper is to investigate how and why tensions affect clusters established to foster digital transformation.

Design/methodology/approach: Empirical data were acquired through a qualitative exploratory holistic single case study, focused on the Swedish Cluster of Forest Technology. This included interviews with informants, selected by homogeneous purposive sampling, and event observation to investigate the personal perspectives of representatives of every company engaged in the cluster, followed by a thematic analysis of their comments.

Findings: The case study revealed three major tensions, between knowledge flow, collaboration and competition, but also others that were interrelated with those major tensions, related to matters such as trust and protection of intellectual property, power equality and hierarchy, and networks that must be managed in digital transformation efforts.

Originality/value: The paper extends understanding of the tensions that arise, and their management, in digital transformation processes.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2022
Keywords
Cluster, Collaboration, Competition, Digital innovation, Digital technologies, Digital transformation, Knowledge flow, Leadership, Tensions
National Category
Information Systems Information Systems, Social aspects
Identifiers
urn:nbn:se:umu:diva-202010 (URN)10.1108/ITP-03-2020-0106 (DOI)000898443500001 ()2-s2.0-85144115943 (Scopus ID)
Available from: 2022-12-29 Created: 2022-12-29 Last updated: 2025-10-14Bibliographically approved
3. Lost in transformation: navigating the challenges of data-driven sustainability when you can’t see the forest for the trees
Open this publication in new window or tab >>Lost in transformation: navigating the challenges of data-driven sustainability when you can’t see the forest for the trees
(English)Manuscript (preprint) (Other academic)
Abstract [en]

In an era when a digital mindset and effective data analytics are critical for sustainable transformation, this study examines how the normalization of these practices drives long-term organizational change. This paper presents a 43‐month-long qualitative case study of a leading Swedish forestry firm, examining how data analytics can support their sustainability strategy. Using Normalization Process Theory, we identify three core practices for a digital mindset: (i) removing technology-mediated constraints, (ii) exploring data for green and digital transition, and (iii) assessing the use of data analytics. Our study highlights two key challenges. Firstly, we identify the “temporality paradox,” where the short-term nature of data analytics conflicts with long-term sustainability goals. Secondly, we identify the “exploration loop,” which we delve into to explain the challenges of navigating analytics without a coherent sustainability strategy. In summary, this research deepens our understanding of how data analytics can both enable and hinder the pursuit of sustainability, offering novel insights and a research agenda for researchers and industry practitioners. 

Keywords
data analytics, data work, digital mindset, exploration loop, Normalization Process Theory (NPT), environmental sustainability, temporality paradox
National Category
Information Systems, Social aspects Information Systems
Identifiers
urn:nbn:se:umu:diva-245418 (URN)
Available from: 2025-10-13 Created: 2025-10-13 Last updated: 2025-10-14Bibliographically approved
4. AI at Work: Mapping data journeys for AI use in the forestry industry
Open this publication in new window or tab >>AI at Work: Mapping data journeys for AI use in the forestry industry
(English)Manuscript (preprint) (Other academic)
Abstract [en]

Artificial Intelligence (AI) is increasingly positioned as a key organizational resource, that promises efficiency, innovation, and new forms of value creation. AI systems depend on the availability and management of data. Yet the ways in which data is produced, interpreted and moved within organizations are still under-theorized. Recent work has challenged the view of data as objective, stable, and readily accessible and showed that data are situated, relational, and socially constructed. In this study, we drew on the analytical concept of data journeys that explores the movement and transformation of data across organizational sites, practices, and infrastructures. Using this lens, we explore how data work practices both enable and constrain the use of AI technologies. We report on a 43-month qualitative case study of a leading forestry organization engaged in data-driven transformation and AI initiatives, where data are increasingly treated as a strategic asset. Our analysis traces the socio-technical processes through which data are constructed, paying attention the negotiations that shape their movement. In doing so, we contribute to literature on data governance by advancing a practice-oriented perspective that treats data governance as an ongoing and iterative process embedded in everyday data work. We show how governing data movement is central to the organizational use of AI, shaping practices, responsibilities, and outcomes. This perspective brings out the relationships between data, data governance, and AI, and offers insights into how organizations approach AI use in practice.

Keywords
data work, data governance, data journeys, AI use.
National Category
Information Systems Information Systems, Social aspects
Identifiers
urn:nbn:se:umu:diva-245420 (URN)
Available from: 2025-10-13 Created: 2025-10-13 Last updated: 2025-10-14Bibliographically approved

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Koukouvinou, Panagiota

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